As a smart and passionate business person, you may have set new goals and strategies for the next 12 months, but are you making social media resolutions?

I’ve made no secret of my reasons why social media should be a key part of your marketing strategy; not only does it get you heard and create brand awareness, it also becomes a platform to interact with current and potential customers.

Few businesses would deny that the website is now utterly central to business success. In an era when every prospect or supply partner will Google both company and management team before even considering any further interaction, the website and associated social media content must display the essential voice and vision of the business.

It’s always amazing to be recognised for the hard work we put in to unveiling our clients’ “unique greatness”.

So, this month, we’re delighted to announce that we have been named a Technology Innovator Award winner by Corporate Vision magazine for being London’s ‘Most Bespoke Design Software Company 2016’!

I recently had an exciting opportunity to contribute to a blog for CIM Exchange, the online content hub for the Chartered Institute of Marketing, about ‘how SMEs can maintain the human touch’. As a regular speaker on the topic of social media, I was definitely up for giving my strong opinions and “top tips” on how to utilise automation tools, while still keeping it personal.