Believe it or not, another three months have passed since our last coverage round up! It’s been a busy summer here at Top Left Design and we have received plenty of press coverage this quarter. Let’s take a look at the highlights.
Listening to your employee voice
As a busy business owner, it can be difficult to find time to take a step back and look at how your organisation is being presented to the world. As the frontline of your business, your employees should be your first port of call when looking at marketing strategies; it is their job to understand your customer’s needs so they should play a key part in the planning.
To find out more about how best to involve your employees, check out my articles on Net Imperative, the Employee Experience Awards blog, MyCustomer.com and Customer Experience Magazine.
Don’t be a digital dinosaur!
There are thousands of businesses in each sector, so silence is simply not an option when it comes to marketing. Here are a few reasons why it’s time to stop being being a digital dinosaur and get on board with modern marketing tools to:
- Increase leads and valuable relationships
- Future proof your business
- Support and promote your offline activity
To outsource or not to outsource?
That is the question that many business owners find themselves asking when it comes to marketing. If you are low on internal resource, but want a great marketing strategy, it might be time to start looking at agencies.
When outsourcing, it is key to ensure that you get the right agency and the best way to do this is put them through their paces during the pitch process. I reveal my rules for outsourcing marketing management on BusinessZone, MyCustomer.com, Net Imperative and Engage Customer.
Quick LinkedIn tips
And finally, I shared some of my top tips for an article on Business Advice about how to use LinkedIn as an effective business tool. You can read these, along with some great advice from others in the industry, here.