Insight, advice, news and chit chat

Keren featured in The Chartered Institute of Marketing - How SMEs can maintain the human touch

I recently had an exciting opportunity to contribute to a blog for CIM Exchange, the online content hub for the Chartered Institute of Marketing, about ‘how SMEs can maintain the human touch’. As a regular speaker on the topic of social media, I was definitely up for giving my strong opinions and “top tips” on how to utilise automation tools, while still keeping it personal.

6 reasons your site might be dropping down the Google Rankings

I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”

Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”

Where should you look to figure it out?

TLD Company Values

Lately, we’ve been doing a lot of work on defining who we are, applying the EOS System with the help of Julia Langkraehr from Bold Clarity. It’s been amazing, and one of the exercises we did was defining our values. We did this as a team, facilitated by until we had narrowed down to 4 key values.

These are the qualities that everyone of us within the team has and what makes us so great to work with!

And there is other evidence of this – in the experiences our clients have and in the information we share on our blog and social media channels.

Explaining Hashtags on Twitter

Yes! I am going to explain how hashtags work on Twitter. Many people feel this is old news, but since I keep having people ask me to explain it to them during my social media and content marketing workshops, I thought I would just explain it properly in this post!

Basic definition:

Hashtags are Twitter’s way of filtering out the topics on Twitter. To make a hashtag, you just put a # sign next to a word – without a space.

You can make up your own, or search Twitter for the most commonly used one on a particular topic.

The basic use is to add specific keywords, usually at the end of a tweet. Hashtags are one word or several words together – without any punctuation marks or spaces. A lot of people mistakenly put hyphens, quote marks, apostrophes or spaces – this just breaks the hashtag word into two – so avoid this please! Keep those words stuck together.

They are useful in 3 main ways