Insight, advice, news and chit chat

Charlotte and Keren

Today seemed a perfect day to talk about this, as this is the day of LOVE and I love my work, my company and my team. We have been looking to “add to our brood” here at Top Left Design, but kept hitting a wall. In November/December we interviewed 13 separate candidates, all of whom had been interested in our vacancy of “Eye for Detail/Appreciation of Design Project Manager” or “Super organised designer who can also write good emails”. But for various reasons – no luck there!

Keren speaks - WEF conference

The opportunities for women in the UK to succeed in business have never been greater. While it’s sometimes hard to be anything but super modest and self-deprecating, I have to admit that there are things I have done that I am proud of. I have founded and managed a successful design and marketing agency, I travel regularly, and often give talks and workshops to advise men and women alike.

TLD in the press - 2017 social media strategy

As a smart and passionate business person, you may have set new goals and strategies for the next 12 months, but are you making social media resolutions?

I’ve made no secret of my reasons why social media should be a key part of your marketing strategy; not only does it get you heard and create brand awareness, it also becomes a platform to interact with current and potential customers.

It’s crucial to re-evaluate social media strategy as soon as it feels like something isn’t working, so a new year is a perfect excuse to make this a focus.

So, what social media resolutions should small businesses and marketers be making? A short summary:

  1. Make a habit: Plan to incorporate social media into your daily routine
  2. Make curation a priority: not only does it keep you up to date on what’s going on the industry, but it allows people to see things more often for you, so they can associate you with your expertise and business interests.
  3. Be spontaneous: – Don’t be afraid to share on the fly, it can be scary at first, but real time sharing shows your human side.
  4. Become a pre-planner: It saves lots of time
  5. Inject the human factor: It’s ok to have a personality, it makes it easier to “connect” and let people see the “real” you

Businesses that establish these five things will be well on their way to a successful social strategy for 2017.

Want to read these new year’s resolutions in more detail?

Check out my articles for Business Advice, The Marketing Blog, Customer Experience Magazine and Growth Business to find out how to make social media strategy less of a chore, and more of a tool!

If you would like some advice on any of the topics mentioned, or if you have read any of these recent articles, I’d love to hear from you.

Contact me on 020 7036 0560 or tweet me your thoughts to @topleftdesign

TLD in Sofia, Bulgaria

Last week we spent a week in Sofia, Bulgaria, and set up an office in Nu Boyana Film Studios so we could work while we were there. There were 4 of us on the trip – me, Amy, Elisa and Tam.

On Thursday, Friday, Monday and Tuesday we worked full days; other than that we did all sorts of fun and team building things.