This extremely inspiring and useful post was written by Margaret Webster – a copywriter/writer in marketing and corporate communications and a trainer and coach in copywriting, writing and presentation skills. Margaret very kindly allowed us to include it here as a guest post – enjoy!
Insight, advice, news and chit chat
I am Jeff Yu from China. Last Christmas, I was preparing my portfolio in Tongji University Shanghai to apply for a master course in University of the Arts London. This Christmas, I have been studying in London for three months and working in Top Left Design for two weeks.
Few businesses would deny that the website is now utterly central to business success. In an era when every prospect or supply partner will Google both company and management team before even considering any further interaction, the website and associated social media content must display the essential voice and vision of the business.
This blog is written by the highly successful Charles McLachlan, who is Chairman of Academy Group 27 & Academy Group 11 and co-founder of the Transformation Development Partnership. He has very kindly shared with us his wisdom when it comes to running a successful business.
Last week we spent a week in Sofia, Bulgaria, and set up an office in Nu Boyana Film Studios so we could work while we were there. There were 4 of us on the trip – me, Amy, Elisa and Tam.
On Thursday, Friday, Monday and Tuesday we worked full days; other than that we did all sorts of fun and team building things.
As with any business in a competitive industry, we are constantly asked – “why are you different”? We are, after all, a design agency and digital marketing consultancy, and here are many others who have been labelled the same.
In September, I had articles published in a number of online publications. and I’m delighted to say that, last month, I had the opportunity to add to that list with contribution to ContentLive by NatWest and an article for Digital Marketing Magazine!
Did you miss my #StandOutContent talk?
On 21st October, I did my third talk of the year at Soho House. This time, I spoke about one of my favourite topics – content marketing. It had a really great turnout, so thank you to those who came along!
Just like a puppy is not just for Christmas, your marketing activity is not just a fly by night afterthought. This is the time to get those matchsticks out and use them to open your eyes wide to the scary facts. This is an all-important part of your business. Be brave, and read on.
I am going to be doing another talk at Soho House – my 3rd this year. Mark the date in your diary – 21st October, 1pm!
And this time it’s about Content Marketing!