Insight, advice, news and chit chat

Posting too much: How exposed should you be on social media?

Could you annoy people by posting too much on social media?

A client of ours (his name is Scott!) inspired this, when he wrote to us:

“I Have a question. I watch your video and read your posts as I find them really engaging and it’s my way of learning.  I am unsure if you have ever created a post about ‘overexposure’ through any medium, whether its Facebook, LinkedIn or other. It would be great if you could share something about this subject to help me guide myself and others on reaching that balance.”

My response:

Who’s annoyed?

Now, let’s imagine that someone is going to be annoyed because you’re posting daily on Instagram (recommended for businesses). Let’s accept that some people get annoyed easily.

They allow life’s day-to-day minor setbacks to become bigger in their heads.

The focus they give to these transforms into annoyances.

The person in front of you at the queue taking too long, the tube being crowded, being interrupted at work – these things are potential annoyances.
Others experience the same but don’t let it annoy them.
So, if someone gets annoyed with you because you’ve been in their social feed, then maybe it’s more their approach to life than anything about you!
And – there are lots of people in the world who won’t approach your updates with annoyance.

More likely they chose to follow you for a reason!

Posting too much

If someone is worried about posting too much on social media, I would check if their feed is excessively active.

Normally I say: “Not usually. Not really. Not enough.”
Frequency-wise, you can safely post 1 post a day on Instagram, LinkedIn, and Facebook. That’s actually a healthy pattern of activity.

Ditch the dull: No one wants to see boring, pointless, or repetitive content. If you wouldn’t be excited to see it, chances are your followers won’t be either!

Focus on the positive (but be authentic): It’s okay to spin things to highlight the positive, but don’t cross the line into being disingenuous. Share your story with a positive twist, but remember that authenticity resonates with people more than a flawless facade. It’s fine to leave some things out to focus on an interesting or useful angle.

Provide value every time: Aim for every post to educate, entertain, offer insights, or reveal your personality. Ideally, hit as many of those as possible! Think about what your audience will gain from seeing your post.

“Best of the best” content strategy: If you’re working with a team, brainstorm content ideas together. Then, ruthlessly cut down to only the best ones. Quality over quantity is key in today’s crowded social media landscape.

Get objective design feedback: Good design matters more than ever. If you’re not a design expert, get feedback on your visuals from designers or friends with an eye for aesthetics. High-quality visuals are essential for capturing attention and building credibility.

How we can help

We’ve done content marketing strategies and workshops for businesses of all shapes and sizes, in various industries. These include finance, property, law, consulting, entertainment, charity, education, logistics, health, travel, education – even a shamanic healer! So we know there is no shortage of ideas, if you ask the right questions. We help with headline writing, caption writing, and design of images.

Be sure to reach out if you would like us to run one of our famous “Stand Out Content” workshops.

Leave a comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Comments