Perhaps it’s hard to choose one feature, especially since we have 3 human contributors to this article and one bot! But check out these features, and you’ll find yourself ahead of the game!

As part of a series of Q+A experiments and a way for us to crowdsource information from our team, we asked questions to each of our team (Keren, Amy, and Tam). We didn’t give any word count limitations. We didn’t say how it *should* be written. It was a “no-prompt” question. And then we asked the same question to the AI – the part of Notion which incorporates Chat GPT.

The question we asked was: “What is the most important feature of a website?”

Now I know the answer is tough – everything is important. Not one thing! But still, we tackled this question with thought and maturity. And then we asked the bot – ChatGPT. See below for all our responses!

Keren’s answer

The most important feature? Let’s not forget the magical quality of websites being totally interactive, and that the ability to click and choose where you want to go allows you to choose your own adventure! If we take aside the basics of contact info, the name of the company, and at least a crude description of your services, we need to make sure you have your “key messages there”. By incorporating these, you know that whoever visits your website will understand what fundamentally makes you different from others in the same category as you, and what is true and good. We at TLD call this “Unique Greatness”

Amy’s answer

A responsive layout so people can view your website on any sized device.

Tam’s answer

Tricky one! I’m going to say having a beautiful and deliberate design that stands out amongst your competition is extremely important. Anyone landing on your website needs to be immediately impressed in order to draw them in to actually browse through it, and in a highly competitive industry, a well-designed and thought-out website will help give you a professional edge.

Our pet robot’s answer

When it comes to designing a website, there are many factors to consider. However, the most important feature of a website is its usability. A website that is easy to use and navigate will be more effective in engaging users and keeping them coming back.

Usability includes factors such as site speed, mobile responsiveness, clear navigation, and user-friendly design. A website that loads quickly and can be easily navigated on a mobile device will be more accessible to a wider range of users. Clear navigation and a well-designed user interface will also make it easier for users to find what they are looking for on the site.

Other important features include the quality of the content and the visual design of the site. High-quality content that is relevant and engaging will keep users interested and coming back for more. A visually appealing website with a cohesive design will also help to make a good first impression and keep users engaged.

In conclusion, while there are many important features to consider when designing a website, usability is the most important. A website that is easy to use and navigate will be more effective in engaging users and keeping them coming back.

Quick review

If the above is too long and you couldn’t read, here’s a quick glance list (and note – TLD considers all of these in every one of our amazing customised websites).

• Usability: including site speed, mobile responsiveness, clear navigation, and user-friendly design, is the most important feature of a website.
• High-quality content: Relevant and engaging information, clearly presented, will satisfy visitors, and they are more likely to return/stay longer!
• Visual Appeal: A cohesive design helps to make a good first impression and keep users engaged.