Brand strategy – who knows best? TLD human experts or Chat GPT?
In a little experiment we’re doing in-house, we asked 3 of our team – Tam, Amy and me (from the design side) why a company should have a strong brand strategy.
Then, in a shocking twist, we asked the AI separately, to see what it came back with.
To do this experiment, I used Notion, in a completely clean sheet with no previous prompts or information about what we think.
Brand strategy, as we’re fast catching on these days, is not just about having a catchy tagline or a pretty logo (though I have to say I am very proud of the logos we’ve designed here at TLD.
Brand strategy is about crafting a unique identity for your business that sets you apart from the competition. It’s about understanding your target audience, their pain points, and how you can provide value to them in a way that no one else can.
So, let’s get to the answers from each of the team:
Tam (designer and project manager at Top Left Design)
Your brand is something that defines your company, and helps with customer recognition and connections, amongst other things. Your brand strategy brings together different branding elements, such as brand identity, brand values, tone of voice you use, look and feel, and general vibe of the company, to build a relationship and credibility with customers. A strong brand strategy is essential for building connections with your customers, it can help improve loyalty and awareness, which in turn helps drive business, without it you could easily become forgettable and get lost in the crowd.
Amy (designer and project manager at Top Left Design)
A brand strategy is important to make you interesting and memorable. If your branding is subpar you won’t stand out in a person’s mind when it comes to deciding who to give their business to.
Keren (designer and founder/director of Top Left Design)
Having a brand strategy in advance means you already have a headstart, straight out of the gate, before you even start with your marketing material, websites, social profiles, and activity. You know at your core who you are, how you want to be perceived, who you want to attract. A brand is what makes you you, and knowing this gives you confidence on what to prioritise and how to put together all the elements that represent you online and in your day-to-day behaviour. A brand strategy affects how you speak, how you present yourself, your sales process, who you hire, and who you choose to work with.
The AI answer (I asked for a short one, at first it made a full article)
A strong brand strategy helps your company stand out in a crowded market by clearly communicating your unique value proposition to potential customers. It also increases customer loyalty by creating a consistent and recognizable brand identity. A strong brand can also attract top talent and partnerships, as well as drive revenue growth by commanding premium prices. Without a strong brand strategy, your company risks being overshadowed by competitors and struggling to differentiate itself in the marketplace. Invest in developing a strong brand strategy to ensure long-term success for your business.
Who is right?
All of us, really, but of course we could bring together this into a combined article I wanted to share the raw information here and see how it compares. The bottom line?
A brand strategy is important!
You need one!