Be honest – perhaps your website expectations have been a bit lofty? Here we explore what your website can and can’t do for you.
Just like you can’t expect a partner who fulfils and satisfies you in every aspect of your life, websites are also only partly magical. It’s easy to get caught up in the excitement of having an online presence, and think that your website will solve all of your problems! Ha! But the truth is, your website can only do so much.
Just like in a relationship, it’s important to have realistic expectations. You must understand what your partner (or in this case, your website!) is capable of delivering. Here, we’ll provide a reality check on what your website can and can’t do for you.
People have many expectations for their websites, but some of them may not be realistic due to the limitations of technology or the resources available. Here are some things that people may expect from their websites but may not be feasible:
Unrealistic website expectations
Instant load time: People expect websites to load quickly, but this may not always be possible. There are external factors that affect this like slow internet speed, large file sizes, or heavy traffic.
Perfect functionality: Websites are complex systems. It’s unrealistic to expect them to be completely bug-free or error-free all the time. They are to be taken care of and need to evolve. After all, there are changes all the time with browsers, operating systems, devices, business goals and audience expectations.
Instant results: Some people expect their website to immediately bring in lots of traffic, leads, and sales. However, this takes time and effort to achieve.
Unlimited customisation: Websites offer many customisation options, especially when we are involved. We specialise in customised websites. However, there may be limits to what can be achieved. This depends on the platform and resources available – and your budget of course!
Compatible with ALL devices: With the number of devices and screen sizes available, it’s not realistic to expect a website to look and function perfectly on all devices! We work hard to make sure they look GOOD on the main devices. However, if you screenshot them all and overlay them, of course there will be differences.
But don’t lose hope. We don’t mean to crush your dreams! Your website can be a true and supportive partner for your business!
A website can do many things for you. Websites that are well-designed and well-maintained can do more than you can dare to expect.
Very realistic website expectations
Here are some of the things that a website can do for you:
Represent your business online: A website can serve as your online storefront, representing your brand and showcasing your products or services to a wider audience.
Provide information: A website can provide information about your business, products, or services to potential customers, helping them make informed decisions.
Generate leads: A website can help you generate leads by providing ways for visitors to submit their contact information. If you know your target audience well, you can tailor your writing and offers. Make it feel easy, enticing and effortless, with clear calls-to-action to encourage them to take specific actions.
Build trust and credibility: A well-designed website that is professional, informative, and easy to use can help build trust and credibility with your audience.
Drive traffic: A website can help drive traffic to your business if you incorporate good SEO practices, by providing valuable information and making it easy for visitors to find what they’re looking for.
Provide a great user experience: Here’s where it’s lucky that you know us! A website that is well-designed, intuitive, and easy to navigate will provide a great user experience. This will keep visitors engaged and interested in your business.
Offer e-commerce functionality: If you have an online store, a website can provide a platform for you to sell your products and accept payments online – amazing!
By having a well-crafted website (like the ones we create at TLD) that meets your needs and provides a positive experience for your visitors, you can achieve your goals and maximize the benefits of having a strong online presence. With proper planning, resources, and effort, it’s possible to create a website that meets most of your expectations and provides a positive experience for your visitors. Yippee!