It’s really the 8020 rule at play here.
Creating and maintaining a website might initially seem like a straightforward task. Much can be pulled together relatively fast but it’s the detail that takes the longest.
However, if you want to enjoy ongoing success and continued growth, you will need to stay ahead of the game.
The truth is, Letting your website just sit unattended won’t maximise its benefits. Whether you are an individual or a business owner, you will notice better results from your website but reviewing these and implemeting what makes sense!
Design a visually exciting website
It’s definitely a big factor!
And one of the most impactful, so we put it here first (though it doesnt mean it’s the fastest!)
Of course, functionality is crucial for any website hoping to attract and retain engaged visitors, but it doesn’t hurt to make it visually appealing too. Learn the basics of colour theory and how to layout your website to be as convenient as possible. Use images and branding where appropriate to make an impact on visitors as soon as they arrive at the homepage.
- Implement a responsive design to ensure the website looks good on all screen sizes
- Add testimonials or case studies to build trust with visitors
- Implement personalisation features to improve the user experience for each visitor
For example event prop hire company in London Farley make excellent use of imagery to help sell the things they have available for hire onsite.
Make full use of SEO
Do everything you can to optimise your website for search engines. Successful SEO methods include using relevant keywords, titles, meta descriptions, and tags to drive traffic to your site. These techniques are designed to encourage people who are already interested in the niche of your website to discover it, meaning that they will be more likely to engage than someone who encounters your website incidentally.
- Implement schema markup to improve search engine visibility
- Add a blog to improve website content and SEO
- Use Google My Business to improve your local search engine rankings – For example OM Therapy in Dalston, Hackney makes excellent use of google business for their local area SEO keywords & reviews.
Cut down on features that take too long
Not every user will have access to high-speed internet, and this can impact their experience of your site. There are ways that you can check if certain website features are only functional for you. By conducting an internet speed test, for example, you could find out what your own internet speed is and decide if this is why the website loads quicker for you than for other visitors.
- Implement a content delivery network (CDN) to improve website performance
- Optimise images to improve page load speed
- Implement a caching system to reduce server response time
Think about multiple devices
Don’t design your website to only work or look well-structured on one type of device. Different devices have different screens and, therefore, different aspect ratios, so it’s important that your website works properly whether visited from a desktop, laptop, tablet, or mobile.
- Optimise your website for mobile devices
- Add a search bar to make it easier for visitors to find what they need
- Implement a knowledge base to provide visitors with helpful information
Offer interesting and unique content
The content of your website needs to be worth visiting; otherwise, your users won’t stay long enough to engage. Make sure to include calls to action that encourage people to continue exploring your business with a view to making a sale. Adding a button is a quick website change. Keep your website’s content up-to-date and fresh.
- Add social share buttons to encourage visitors to share your content
- Add a chatbot to improve customer engagement and support
- Add a live chat feature to improve customer engagement
Pay attention to analytics
Staying abreast of your analytics will help you identify future areas to improve upon and what you are currently doing well. It’s actually a really quick website change. You can track which pages are visited most often, where users click most, and how long they spend on each page. This is excellent feedback that you can use to help you improve your website.
- Use analytics to identify and fix broken links
- Implement A/B testing to optimise page elements and increase conversions
- Conduct a conversion rate optimisation (CRO) audit to identify areas for improvement
Additional quick website changes:
Why stop there? These are also important, think of it as a checklist. And remember we can point you in the right direction, just get in touch!
- Implement SSL to make your website more secure
- Integrate social proof to build trust with visitors
- Conduct a competitor analysis to identify areas where you can differentiate your website
- Implement heat mapping to identify user behaviour on your website
- Conduct a usability test to identify areas for improvement in the user experience
- Implement a referral program to incentivise visitors to invite others to your website
- Implement a loyalty program to incentivise repeat purchases or visits
- Create and implement a content marketing strategy
- Create and track goals in Google Analytics to measure the success of specific actions on your website
- Use heat mapping to understand where users are clicking and scrolling on your website
- Implement event tracking to monitor user actions, such as clicks on specific buttons or links
I wish I could say “It’s all easy” Luckily for us at TLD, we know how to do these things, and we like doing them!
Remember, your website is a powerful tool that can help you reach a wider audience and achieve your goals. By implementing some of these quick changes, you can make your website more successful and achieve continued growth.
Don’t feel overwhelmed – take it one step at a time and enjoy the process! With a little bit of effort, you can turn your website into a valuable asset for your business.