With smartphones being the popular gadget that they are, your business should utilise them as much as possible. That means optimising your web content for these devices, but also thinking about developing an app. If what you offer would work as a smartphone application, it could expand your reach and increase profits.
However, for the app to work to your advantage, you need to know how to market it. Here are a few of the essentials to keep in mind.
Have an online presence
An unknown business trying to promote a very specific app isn’t really a match made in heaven. To build up appeal for your application, you need customers to know who you are first.
That’s why establishing an online presence is so important. If you’ve built up a following through engaging social media content and a captivating website, you’ll have more people eager to download your app. Plus, if you’re already established on these platforms, you’ll automatically have a space to advertise your application once it’s finished.
Use these to your advantage, along with relevant third-party websites and influencers, to really get the word out.
Optimise for the App Store
App store optimisation isn’t that dissimilar from search engine optimisation. Like SEO, keywords play an essential role in attracting people to your content organically. Using the right words in the right places will increase the likelihood of your app climbing the rankings.
Imagery also plays an essential part, with screenshots and videos ideal for any app that wants to hold its own amongst the millions of others out there. Incorporating these on whatever app stores you’re selling through will help catch people’s attention. If they can see clearly what the application is about, they’re more likely to go with it.
Speak with an expert
If you’re unfamiliar with app marketing, it’s always a good idea to get expert advice on the subject. After all, it’s better to invest in professional help than try to struggle through on your own and potentially throw money away.
Somewhere you can look to for that is Marketing Mouse, an experienced marketing consultant. Along with insights into SEO, PPC, and email, his digital marketing agency has experience marketing the UK’s leading pregnancy app. This expert understanding of how to increase downloads and boost your store ranking should ensure that whatever you put out there, you’ll be able to find success with it.
Measure your KPIs
Keeping track of key performance indicators is the best way to know whether or not your app is successful. This constitutes a range of different metrics, such as the number of app installations and daily active users. By understanding how your app is faring in each of these areas, you can see what’s doing well and what needs improving. This will allow you to make real-time updates so you can improve your KPIs and ensure that customers are happy with what you’re putting out there.
Look at your competitors
Every business has competition, and that’s something you should never overlook. These businesses are the ones that are going to steal any customers you fail to appeal to, so it’s important to be better than them. How do you do that?
This guide here does an excellent job of outline everything. It’s as simple as seeing what your competitors do, copying them, but adding something extra that makes you stand out. Regarding your app, that means using the same keywords and marketing tools as them but adding features that can’t be found elsewhere. If you’re successful, they’ll be the ones that start copying you.
If you’ve never marketed an app before, it might seem like a challenge. However, in many ways, it’s no different to marketing any other kind of product, and these insights should help you achieve your goal.