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What Every Website Needs to Be, Do and Have

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About the Author

Keren Lerner

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We ask clients about their awards, accolades, and

We ask clients about their awards, accolades, and memberships.⁠
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Even if we are waiting for a response, we design these in with placeholders.⁠
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We allow space for this because it builds credibility.⁠
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Trust badges are visual symbols on websites. They reassure customers about security and credibility. They often include logos of security providers, payment processors, or certifications.⁠
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Why do they work? 👇⁠
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✔️ Social proof: Trust badges act as social proof. They signal that others trust this site. People follow others’ actions, especially in uncertainty.⁠
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✔️ Authority: Badges from recognised authorities leverage authority. People trust recommendations from credible sources.⁠
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✔️ Reduction of perceived risk: Trust badges reduce perceived risk. Customers feel secure entering personal and payment information.⁠
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✔️ Oxytocin release: Trust triggers oxytocin, a bonding hormone. This makes customers feel comfortable and connected.⁠
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✔️ Consistency: Consistent display of trust badges reinforces security. It makes customers feel safe and likely to purchase.⁠
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Definitely worth it then! ⁠
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BONUS TIP ✴️: Make sure you get good quality SVG versions of these and size them consistently, as presentation is key!⁠
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Yes, today is December 1, 2024, and the Sagittariu

Yes, today is December 1, 2024, and the Sagittarius New Moon. Keren joined the call for Alicia Orre’s “To the Stars” group.

Keren and Alicia go waay back - they met more than a dozen years ago and have travelled together, run events together, had many deep discussions and partied together countless times!

These 2 images are from a screenshot of the call (there were others in the group, but we wanted to post today, so we didnt have time to do “model release forms”

Alicia described Sagittarius as the most expansive new moon, perfect for setting intentions.

This timing is particularly significant because:

It’s aligned with the great attractor, making it the most potent new moon cycle until December 2025

The new moon is squaring Saturn, which relates to creating legacy, mastery and achievements - though this may create some friction and challenges.

For business goals, this suggests it’s an optimal time to:

⭐️ Set clear intentions for expansion and growth

⭐️ Recognise that challenges may arise but they’re part of the creation process

⭐️ Use this energy to review and realign any missed opportunities

If you are into working with this powerful New Moon energy, then be ready to stretch beyond your comfort zone - this is a time to dream bigger than usual!

Remember that resistance and challenges are part of the growth process - they build resilience rather than indicate you’re on the wrong path.

Use this period to review past opportunities and reclaim abundance that may have passed you by.

This is an especially potent time to:

👉 Launch new business ventures or expand existing ones
👉 Set up recurring revenue streams
👉 Reignite stalled projects or relationships
👉 Create legacy-building foundations

All this came from less than 1 hour call with Alicia and the others in the “To The Stars” group!

Follow @aliciaorre on Instagram to learn more.

Why do we do it to ourselves?⁠ ⁠ To be indepen

Why do we do it to ourselves?⁠
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To be independent? Stoic? Suffer and then people will feel sorry for us?⁠
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It makes no sense. ⁠
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As we’ve all heard:⁠
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“No man is an island.” ⁠
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“Two heads are better than one.” ⁠
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“Many hands make light work.” ⁠
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Yes, I am talking about ASKING FOR HELP.⁠
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And by help, I don’t mean money, business referrals, a free ticket to a concert.⁠
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I mean the simplest thing, that people LOVE to give. That’s EASY to give.⁠
Whether they admit it or not, being asked for this makes them feel good, important, wanted, needed, respected, and admired. ⁠
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It makes them realise “I AM ENOUGH” 🤣⁠
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And when you get this, YOU BENEFIT! You progress, you have clarity, you move forward.⁠
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Can you guess what it is?⁠
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#websitedesign #content #marketing #webdesign #feedback #feedbackloop #flatting #idealclient #idp #growth #business #mindset #growthmindset #progress #progression

With any website, we need to have logical flow.⁠

With any website, we need to have logical flow.⁠
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When content flows logically from one point to the next, it makes it easy for your website visitor. It helps maintain reader interest and comprehension.⁠
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Example: A B2B website – let’s take the homepage to start with.⁠
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It’s crucial to present information in a way that aligns with the decision-making process of your audience. ⁠
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Here are the key elements and their order 👇⁠
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1️⃣ Value proposition: clearly state what your business offers in one phrase or sentence, and include how it benefits the customer. this should be immediately visible on the homepage.⁠
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2️⃣ About us: Initially on the main page, you just want to gain credibility and put enough personality in there to create a personal connection with your audience. I like to show key members of the team, or the CEO, with a good photo. People can click through to learn more detail on your company’s story, mission, and values.⁠
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3️⃣ Customer testimonials and case studies: People need reassurance that you’ve got experience and have created successful outcomes for others like them. So show some headlines and one-liners for success stories and/or reviews/testimonials to reassure them.⁠
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4️⃣ Call to action (CTA): include clear and compelling CTAs to guide visitors towards the next step, whether it’s contacting you, signing up for a demo, or downloading a resource.⁠
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5️⃣ Contact information: make it easy for visitors to get in touch with you by providing multiple contact options, such as phone numbers, email addresses, and contact forms.⁠

22 proven strategies to improve conversions on you

22 proven strategies to improve conversions on your landing pages.⁠
(quick list)⁠
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📈 Create a clear value proposition.⁠
🏆 Add social proof.⁠
🌟 Focus on benefits.⁠
📚 Use a lead magnet: Offer valuable free content to gather contact details.⁠
👉 Create a clear call-to-action.⁠
📱 Optimise for mobile.⁠
🎥 Consider using video.⁠
🧭 Simplify navigation.⁠
📰 Use compelling headlines.⁠
💎 Highlight unique selling points.⁠
⚡ Ensure fast loading times.⁠
📸 Use high-quality images.⁠
🛡️ Include trust badges.⁠
💰 Offer a money-back guarantee.⁠
🎨 Use contrasting colours for CTAs.⁠
📋 Use bullet points for clarity.⁠
📞 Provide clear contact information.⁠
⏳ Use scarcity tactics: Create urgency with limited offers.⁠
🏅 Include customer success stories.⁠
🔄 Regularly update content for relevance.⁠
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PS We took some of these lesser-known terms can created our new TLD Glossary - it’s your go-to resource for understanding marketing jargon without the confusion!

We first heard about lead magnets, from a speaker

We first heard about lead magnets, from a speaker called "Johnny Apples". ⁠
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Yes, apparently he he changed it to that by deed poll!⁠
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Back then it was about the user leaving details to find out something urgent and dangerous, like:⁠
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The 15 mistakes [your clients] make when choosing [your product] and how to avoid them.⁠
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And you’d have to add some adjectives before the word mistakes like “dangerous” or “horrendous” to build up the drama.⁠
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Yet, more than 10 years later, they still exist. ⁠
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By nature, they have to be more subtle. ⁠
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“I know what you’re doing!”⁠
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“You just want my email address so you can market to me and send me countless emails selling me things” ⁠
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And yet, I still sign up to get my free plan/template/exclusive access to the webinar recording. I am in control! I don’t have to buy anything!⁠
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Yes, we like the free stuff, and the trade-off seems low. Everyone has my email address anyway!⁠
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If you’ve been ignoring this common marketing tactic, think again.⁠
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It may not be as obvious and cheesy as before, but it does still work - especially if you focus on good layout, design, copywriting, and presence.⁠
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Give me a shout if you want help (or ask for our ultimate guide to lead magnets!)⁠
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#TLDGlossary #marketingterminology⁠

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