Insight, advice, news and chit chat

owl on a laptop - by Top Left Design

Why Bing Webmaster Tools are important for your SEO strategy

Bing Webmaster Tools is here, and it’s important.

If you’re working on improving your website’s search engine rankings, you’re likely already familiar with Google Search Console. But did you know that there’s another tool that can help you improve your SEO performance?

Enter Bing Webmaster Tools.

To stay ahead of the curve, while these potentially big changes are happening on the internet, our SEO expert, Tom Andrews recommends that all clients add Bing Webmaster Tools to their monthly reporting.

Here’s why:

User behavior could shift because of Bing Chat.

Bing Chat, powered by ChatGPT, could potentially have a long-term effect on user behaviour on Google. Therefore, it’s important to keep an eye on Bing Webmaster Tools to see if Google loses users to Bing Chat for searches for users looking for information. For example, people might start going to or Bing AI – Search instead of searching for blog post-style questions on Google.

Bing Webmaster Tools could provide valuable data

Just like Google Search Console, Bing Webmaster Tools provides data on your website’s performance in search results. You can see which keywords your site is ranking for, which pages are being indexed, and most importantly show any shift in user activity from Google to Bing caused by Bing chat. This data can help you identify areas where you need to improve your Internet Marketing strategy with regards to Bing chat & search potentially in the future, for example allocating some Google Ads spend to Bing Ads to pick up increased users on Bing for those currently using Google Ads.

Adding Bing Webmaster Tools is easy

First, you need to verify your site. This can be done by using your existing Google search console login details to login to Bing Webmaster tools and import your site. Once your site is imported, you can start accessing the data provided by Bing as soon as it becomes available.

How we can help

TLD and our SEO partner Tom can help you get the most out of Bing Webmaster Tools. We will walk you through the process of adding it to your monthly reporting and help you interpret the data provided by the tool. A good SEO strategy always aims to rank as high on Bing search results as it does on Google, however for most sites in years gone by the big difference between Bing & Google in terms of user numbers has made monitoring Bing Webmaster Tools an uneccessary use of resources, until Bing introduced Bing Chat. 

Adding this to monthly reporting is an important step for potentially improving SEO performance by keeping an eye on any shifts in user behavior caused by Bing Chat and other AI-powered tools, for example users might move away from Google & Bing if other AI-powered tools start better providing them with the information they need.

Data-driven decisions to improve your SEO strategy and stay ahead of the curve.

If you’re serious about improving your website’s search engine rankings, you should be using both Google Search Console and Bing Webmaster Tools. You will gain valuable insights into your website’s performance in Bing search results in comparison to Google and make data-driven decisions to improve your SEO strategy. And with the help of an SEO expert like Tom Andrews, you can get the most out of this potentially powerful tool.

A final point:

Tom recommends reading up on the potential implications for SEO caused by AI, such as Google Bard, Bing Chat, and ChatGPT. These could lead to huge changes in internet marketing in the long term, so it’s important to start keeping an eye on things now just in case user behaviour does change significantly in the future. 

Google Bard can link to:

Bing Chat can link to:

Chat GPT can link to:

Tagged in:
  1. ai
  2. Bing
  3. marketing
  4. SEO
  5. Tom Andrews

No comments

Leave a comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>