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Decoding SEO - tips for search engine success

Crack the code: SEO secrets you need to know

Are these really SEO secrets?

Well – our SEO specialist Tom gives us certain advice time and time again. And, since we work with lots of small businesses, we wanted a fresh way to present certain tips we hear that are the general consensus for success.

I have put these below – these are things that move the needle. There are not-so-well-kept SEO secrets, and people don’t follow these enough!

You may already know it’s about:

  • Having the right keywords in your pages
  • Having other sites link to you.

Essential SEO secrets for SMEs

When it comes to search engine optimisation (SEO), business owners and marketing managers face unique challenges and opportunities. Its not easy! It’s competitive! How do you keep up with it all?

To help navigate this complex terrain, here are some key recommendations based on tried-and-tested practices.

1. Optimise your pages

Each page on your website should be optimised for specific keywords relevant to your products or services. If your business sells products, each product page should be optimised for the specific product on offer. This includes having your product name in the main heading and SEO browser title.

2. Use SEO-friendly blog posts

Creating SEO-friendly blog posts can significantly improve your site’s visibility. While your homepage naturally attracts most organic links, adding fresh content regularly through blog posts can help you rank higher for specific keywords.

3. Design content for important pages

While it’s essential to have keyword-rich content across your site, focusing on your most significant pages can yield better results. This doesn’t mean stuffing these pages with keywords but carefully designing the content to be relevant and valuable to your audience.

4. Make smart changes

Sometimes, small changes can make a big difference. For example, consider changing the main heading to match the product name and making the product code info just a bolded word. These changes could improve your SEO by making pages more relevant to specific search queries.

5. Analyse your competition

Understanding what your competitors are doing can provide valuable insights. Conducting competitor analysis for each page can help guide your SEO strategy. Remember, adding more text is not always the answer; sometimes, too much text can be detrimental.

6. Build valuable links

Getting links from other reputable sites can significantly boost your SEO. These inbound links tell search engines that your site is trustworthy and relevant, improving your rankings.

What does this cost?

Tom says: While this service can cost from £120 – £1000+ per link, many businesses find the most value in the £120 – £200 range.

Remember, SEO is a long-term game. While these strategies can help improve your rankings, patience and consistency are key. With time, these methods can help your SME reach the top of the search results and stay there.

Tagged in:
  1. SEO

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