We follow a process that guarantees you don’t end up with a website you don’t like – nor one which doesn’t make sense for their audience.
Insight, advice, news and chit chat
There’s no denying that refreshing your website regularly is important. Some people, however, are afraid to ask, because they feel:
In this post, we’ll be showing you how to make your very own custom 404 error page!
This post will cover all those little niggly technology bits you should know about (even at a surface level) if you have your own website.
Evergreen by definition means that you could read or view an article/infographic/video at any time (give or take 2-4 years) and whatever it is that you are seeing is till true even if time has passed.
Running a business is a juggling act.
At a recent Dublin based EO event we explored the 4 different “business decisions” – People, Cash, Execution and Strategy, according to Verne Harnish’s books Scaling Up and Mastering the Rockefeller Habits.
This year we redeveloped our Loyalty Club to be more proactive and more focused on output. For some of our clients who’ve been on the Loyalty Club for a while, we refer to the “old vs new” versions of the Loyalty Club.
A guest post by Sam Sayer
For your business to succeed online, you will need an appealing website that generates high search traffic.
I love to write about marketing, anti-procrastination, and feelings, but sometimes I have to shine a light on the not so fun technical topics.
Like the fact that sometimes, WordPress websites get hacked by hackers!
When it comes to incorporating text into a design, choosing the right font is as important as choosing the right words. Typography is an ancient craft, and yet one that is constantly changing, with new fonts constantly being designed, and the development of new channels for content delivery. Your font choice should be carefully thought through and determined by a number of factors – and you’ll be surprised to know that ‘looking pretty’ is not top of the list. Ultimately, typography should help your text to achieve its goals. Here are some practical tips.
What is the most important attribute a text needs to have, regardless of how or where it is published? It needs to be readable, of course. It’s shocking just how many websites, mobile apps, printed materials, even magazines, and newspapers use typefaces and fonts that are ineligible due to character sizing or spacing. Some fonts are simply so ugly or poorly designed that they are almost impossible to read. This also goes for ‘novelty’ fonts – those with a wild and unique style that leaps out at the reader. They may have some ‘wow’ factor, but often don’t stand up to detailed reading, and become a complete turn-off. Don’t fall at the first hurdle – make your text clear and readable!
Know your audience
Knowing who you are catering for and thinking about what would appeal to them is a solid starting point for choosing a font.