I love Twitter for its openness and potential and all the crazy and wonderful stories of people connecting on Twitter. And of life experiences that happen because of Twitter. And of course the speed of information sharing and opinion/sentiment airing. But there are often concerns about people using it for evil purposes, like abuse and spam.
Insight, advice, news and chit chat
As you probably know, I do a lot of social media training, and I truly believe that anyone can learn pretty easily as long as they want to. One of my students who came for a one to one session is also a journalist – and she wrote an article about the experience.
Pride is vanity, right? Isn’t that a bad thing?
How the world’s leading community of entrepreneurs (EO) is helping small businesses
As a small business owner, I have a very strong empathy with my clients. I think this empathy serves me well as I understand the time and cash constraints that prevent them from going all gung ho into the marketing activities I advocate.
On Sunday 22nd June the London TLD girls (me, Elisa, Camille, Tamlyn) and Tamlyn’s sister Kim ran in a 5KM event at London’s Olympic Park called Pretty Muddy – with lots of mud involved. It was an obstacle course, and included crawling through tubes, stepping through tires, climbing ropes and sliding down slides.
Sometimes the biggest reason people who are unhappy with their existing websites don’t start the ball rolling for a new one is that they dont have time to think about it. They haven’t got the head space. It’s too overwhelming.
So what happens is either:
We do a lot of newsletters here at TLD, and we get great feedback – people saying they love our newsletters and always read them.
Email newsletters happen to be one of the best types of marketing out there (as usual, if it’s done well). This is because:
A term I came up with, which is way better than name dropping.
This means weaving in the experience you have while giving advice in your blog posts.
In a subtle way. Not in a bragging way.
I suppose it’s an art, and takes practice.
Most people say that the best source of business usually comes from existing clients.
Either referrals from clients or repeat business.
So, there is something to be said for focusing on this.
But it can feel awkward asking your clients for referrals. I know we are meant to do it, and “if you don’t ask you don’t get” and many people swear by it. Personally ,I still find it hard. Being in the UK it’s maybe harder for us.