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6 digital marketing truths you should be aware of, even if you ignore the rest.

August 10th, 2014

Posted by Keren Lerner

Digtial Marketing Truths that you need to be aware of

If you feel like things in digital marketing move too fast, you’re right. Things change all the time. I might spend ages creating a video on how to shorten URLs for Twitter and then a better way might come along, meaning I have to do that video all over. But there are certain things – thought processes, concepts, and cold hard truths – that are just always true – when it comes to marketing yourself, your business or organisation online. Here are 6 of them.

It’s not about making a sale, it’s about making an impression Read the rest of this entry »

The true importance of subheadings in your blog posts

July 5th, 2014

Posted by Keren Lerner

Never underestimate the importance of well written subheadings in your blog posts

Your headlines may be catchy. Your writing may be amazing. Well crafted words, punchy sentences, and amazing insight into the minds of your reader.  But if your blog is longer than 150 words,  you need to add subheadings – or build them in as you go!

Big blocks of text can feel like a chore to read

People have so much media coming their way that they have to process quickly – they tend to put aside for later anything that will take them more than 30 seconds to process.

The solution: Break up your text with subheadings and bullets

Copy in a blog shouldn’t go more than 2 paragraphs without something to break it up. This can be an image, a bulleted list, an outtake, or a subheading.

One ultra important further tip: Use subheadings that have meaning Read the rest of this entry »

Come work with us at TLD! But in your own office! (Soho office space for rent)

June 25th, 2014

Posted by Keren Lerner

TLD - Soho office to rent

This just in! We rent out the smaller office (big enough for 4 people) in our big office – and from mid July it will be available

Up till now, we have been renting that room out and our tenant is moving on. So, it’s available to rent!

A strategic fit?

Read the rest of this entry »

5 reasons why an infographic resume is a brilliant way to present yourself

June 23rd, 2014

Posted by Camille Tapia

Recently, we designed this infographic resume for one of our clients. She does a lot of public speaking at events and she didn’t wanted to give a standard, boring and corporate biography. Now, she has a whole new resume with a bespoke design which shows her personality and all the things she has accomplished in her career so far.

See below (design by Tamlyn):

Beth Scott - Infographic Resume

We wanted to share with you some reasons why an infographic CV is a worthwhile way to showcase yourself and your achievements. 5 reasons in fact!

Five reasons to have an infographic CV

It’s attractive – just a glance and you want to know more

An infographic is eye-catching. You can read it quickly because all the information is clearly illustrated. With this kind of resume, you have more chances of standing out from the crowd – too may people are still doing their CVs in Microsoft Word – it’s boring, isn’t it? You and what you’ve achieved deserve a design which shows off your personality, your experience and your value!

It’s way more interesting to read

Well, I mean, the content of your boring Word CV might be interesting too, but it’s easier to highlight important things on your achievements timeline when you can use illustrations, shapes, and colours. An infographic resume also shows your ability to synthesise and bring out the essential – thanks to the use of key concepts. Tell a story – that’s the main thing – and people will get a positive impression of who you are, and will appreciate the presentation of information in a way that reads naturally.

It’s a bespoke design of yourself

It’s you! And it’s time to think about your personal branding. Having something that represents you means you gain confidence, build your credibility and you showcase your specialty. You can really be yourself in an infographic resume, it’s fully personalized. You can show yourself off and inspire from the design you choose to illustrate you career.

It’s “professionally trendy”

Be up to date! Ok – we agree that not all trends are good to follow. But, an infographic resume is effective: you’re distinguishing yourself from the competition and also prove that you know how to adapt yourself and no matter your industry. Being adaptive is a highly sought after quality.

It’s memorable – and there are scientific arguments to support this!

“Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand”

That’s a Chinese proverb, but it’s also a scientific fact: people remember visual storytelling – it’s engaging, they’ll try to understand who you are before the end of the page.

How Snowbizz transformed their marketing – after only a few sessions of digital marketing and social media training!

June 4th, 2014

Posted by Keren Lerner

Wendy and Elodie -from Snowbizz

I love a success story – don’t you?

One such is the lovely Snowbizz – a family ski resort. Mum and daughter Wendy and Elodie came for 5 sessions with me – and as a result, completely transformed their marketing. Yay! I asked Wendy to write me a little bit about how the experience was for her, after our initial sessions. So most of this was written by Wendy – except for the questions! Below is Wendy’s wonderful Q+A interview:


For Keren – Thank you for inspiring us and showing us how to share the magic!

What made you decide to work with me?

We needed a Blog, but were clueless where to start. A trusted friend was having her website reinvented by you, and she invited me along to one of your presentations to meet, as she put it, the ‘Guru of Blogging’.

The moment I met you I knew you would click with Elodie. She’d come into the family business three years before, and had taken over recruitment and training from me. Naturally she also took on all the social media things too. She’s got the perfect dry sense of humour, but needed help to take this to a different level. I saw you as the big sister mentor figure.

Read the rest of this entry »

An A-Z presentation about networking

May 29th, 2014

Posted by Keren Lerner

I love Slideshare – what a great resource for learning and inspiration.
I particularly enjoyed this guide to networking, from Jan Koenig made out of tips from business books. Have a look below – hope you like it too!

Want to improve your productivity? This will help – for super entrepreneurs!

May 19th, 2014

Posted by Keren Lerner

Organised and Simple - Story

Patty Cruz Fouchard from Organised & Simple is a professional organiser and efficiency expert for homes and offices. Some folks don’t even realise that people like this exist! But they do!

We worked on a really great little project with her – an infographic PDF – which shows you how to be a “Super Entrepreneur” and work really efficiently.

You can see a little snapshot our design below.

Organised & Simple - Productivity PDF - Super Entrepreneur

Read the rest of this entry »

Why you need to stop ignoring Google Plus.

May 9th, 2014

Posted by Keren Lerner

Google Plus - Time to stop ignoring it

Google Plus may be “the last frontier”. Something you have ignored or tried to, but is also the elephant in the room, making you feel a little bit guilty that you are missing out, or resentful that it’s another thing to keep up with.

Read the rest of this entry »

Top Left Design in Italy!

May 5th, 2014

Posted by Keren Lerner

TLD in Lake Garda - the team

At the end of April, I took the team to Salo, Lake Garda, for a four day team building trip. It was amazing and just what we all needed!

This is us on the plane – with our “London” faces” Read the rest of this entry »

Reputation Management: 8 ways to enhance your online personal brand

April 22nd, 2014

Posted by Keren Lerner

8 ways to enhance your online personal brand

We judge others online – so it’s fair to assume others are judging us online. And so often, when you Google a person, you find a lot of information about them that is probably not the full story. But yet, you must admit – you have made assumptions on people based on what you discover online about them. If this is true – then perhaps you need to do an online audit? Here are 8 ways to manage your online personal brand. Read the rest of this entry »