Insight, advice, news and chit chat

Social media in film: Forrest Gump on Twitter

Twitter: Forrest Gump

Here is the second edition about how movies can use social media platforms. In this post, I will review Twitter profile of classical drama Forrest Gump. Activity and variety are two main factors I will review.

Twitter profiles of movies are usually active up to about a year after a film’s release. And some are never really properly active at all even if they have set up the profile.

What you should know if you are panicking about Google's Changes

With Google announcing that around the 21st april, your site’s “mobile friendlliness” will affect your search results, a lot of people are worried. This is because to create your site again, to make it responsive or to make a mobile version, takes time and money, and that may not be something your business has budgeted for.

We get it. As a small business, unexpected costs are the WORST!

Anytime you have to upgrade your PCs, invest in new software, replace a team member, or pay some regulatory body, there are costs which don’t necessarily align with your business’s income and profit. Annoying!

Social media in film - case study - Frozen on Facebook

We are film lovers and social media lovers so I thought to do a few deeper studies on how individual films are represented on social media platforms.

Facebook is definitely the most widespread platform to stay in touch with fans even years after a film premiere. It’s interesting to see how an animated movie which is dedicated to kids uses social media on a platfor which has a lower age limit – Facebook. Disney’s Frozen is the most successful animated movie ever.

Keren in front of the big screen

I just got back from Bulgaria where I went to run a seminar. My brother, Yariv Lerner, runs the NuBoyana film studios in Sofia, Bulgaria – and he asked me to speak to an esteemed audience over there.

So on Friday morning (13th) I flew to Sofia, accompanied by my husband Anders. Valentine’s Day weekend meant I wouldn’t be going without him!

Friday evening I met up with my brother for last minute plans. I didn’t know until then before how many people would be coming. I found out that the audience would be 50+ people and would include huge variety  “journalists, government officials, NGOs, PR people, filmmakers and yoga people”.

Rhea Lempert

This post was written by Rhea Lempert, who did 2 weeks of work experience in February 2015 at Top Left Design.

My internship experience and first hand tips

Hi! My name is Rhea, I am fourteen and interested in design and copywriting. After spending a very fast two week placement at TLD, I’ve experienced a part of the working world and how it can be great fun with the TLD crowd. I’ve also seen just how a hot cup of tea or coffee can put a smile on anyone here!

How to be lucky in marketing!

What does lucky in marketing mean??

If marketing is about raising awareness, becoming associated with what you want people to think about you, communicating your key messages, being remembered, and attracting the best types of clients and opportunities – then being lucky in marketing means you are getting all that out of your marketing.

Are you though?

If you love what you are doing then you give energy to it. Positive energy. And good things come from that.