Even if you are a mellow, patient sort, you know loading speed and quick access are key components of good website user experience.
Why is this important?
- Website loading speed is a factor in search engine rankings. The faster your website loads, the higher it is going to be ranked.
- Moreover, loading speed is the second thing a user experiences (your website address being the first one) in a series of actions before someone reaches a desired destination on your website.
So make a good impression, don’t keep them waiting too long and put that information swiftly right to their fingertips by following these 4 tips!
A while ago I was introduced to Craig Lesser who works at a company called Smart Currency Business. They had a genius idea to create a series of printed magazines aimed at different industries – the very industries that Smart Currency works with. By getting in touch with people who could advise these industries, Craig was not only collecting good contributions to the magazine but also meeting a whole new set of people (and once you meet Craig, you want to introduce him to people as he is just such a great guy – helpful and smart too!)
“Make your website engaging” and “Make your website interactive” is advice we hear a lot.
But if you throw your hands up plaintively, asking the next question – “but how?”, people don’t always give you a straight answer, do they!
What does that even MEAN?
It’s not about whizzy animations or spinning logos, we know that. And when it comes to interactivity, websites by their very nature ARE interactive. They allow you a selection of different links to click on and you choose your own path. You are in control of your own journey, and therefore, by definition, it’s interactive. Engagement-wise – friendly text and a human factor are definitely ways to connect with your website visitors. You want them to feel like they are getting to know you as a business.
I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall into the rabbit hole of the internet. If people are doing it anyway, wouldnt it be nice if they were stuck reading/watching YOUR published articles/videos/other content?
Twitter works best when you are you, and as a friendly open channel, the more you show your personality, the more you will be noticed and the more people will make a point of tweeting to you, RTing you, etc. As a basic rule, the first thing to do is change your profile picture – nobody wants to be an egg. Read the post “Dont Be an Egg“.
While there is much talk about whether Twitter is “as big as it used to be” or “going down the pan” you have to remember a few things about Twitter.
So, remember, by nature, Twitter is:
- Real time – though you can preschedule tweets, when it comes to real time news and commentary, Twitter wins
- Short and snappy – luckily at the time of writing they havent made the much talked about change of increasing the character limit beyond 140
- Transient – tweets get buried by more tweets – a good thing and a bad thing
- Open – you can tweet to anyone you want
So what strategies can you put in place?
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be overwhelmed. Social media can be fun, and you can learn so much about your industry – not just keeping up with the latest news, but picking up ideas for you to use in your marketing.
I would never normally advocate deleting your LinkedIn account! LinkedIn is the most important network – the one you should choose if you had to choose one.
Typography surrounds us everyday and most of us aren’t even aware of the impact it makes. We see things written, words grab our attention, we’re swayed into thinking and feeling certain things and we don’t stop to think why.
So maybe it’s time to sit up and take note of these little letters that make such an impact on our every day lives. Here are 5 rules of typography that might make you start to look at things in a different light and realise that no well designed type is ever an accident.
Kerning is key
Kerning is the space that occurs between letters in a word. Most people assume that this is automatically done within editing programs but the truth is that a lot of fonts don’t have great kerning. If the spacing looks wrong to you it probably is. Trust your instincts and fix it by manually adjusting the spacing. It’s time consuming but it can be the difference between a good design and a great design.
I met Stanley Silver through BNI where we went to the same group for 6 years. In the past, there have been unfortunate occurrences where we have had to use his services, with successful results. I thought it might be interesting to you readers to know a bit about life from a debt collector’s perspective!
Here is his interview – enjoy!
I have been working with a lot of clients recently helping them to get into the habit of blogging using LinkedIn’s “Pulse” blogging feature, which I really love. The interface is great, it’s mobile friendly and therefore easy to read on your smartphone, and the people you are connected with on LinkedIn are theoretically, your closest network (personally I only connect with people who I have met – or by rare exception – corresponded with).
One of my clients who is publishing like crazy (and already has had some incoming enquiries as a result) asked me a very good question
“How do I get more people to see my post on LinkedIn?
My answer – keep reading!