Blog
Live tweeting at an event – how to prepare, 9 tips, and 4 reasons
May 5th, 2013
Posted by Keren Lerner
I was given the opportunity to run the Twitter account for the event Youth Marketing Strategy 2013 I was invited by my friend James Eder (find him on Twitter here) because well he knew he could trust me to do a good job – as I am a seasoned and consistent Twitter user, and I have quite a few tricks up my sleeve!
Client Love Post: “I wish all relationships were this easy” – Well Cate, you make it easy! An interview with Cate from Bene Media
May 2nd, 2013
Posted by Nichaela Thompson
We love to feature our clients, especially the ones who are most “well behaved” – meaning they listen to us, and love to take what we have created for them as tools – and run with it.
One such client is Cate Meredith from Bene Media. She is actually based in Virginia, so we couldn’t meet her in person, and in fact we still haven’t.
Working with Cate was an absolute pleasure. She was so enthusiastic and easy going, and was so happy every time we showed her the next phase. We did all our meetings with Skype video and basically as
I went through each stage with her, there was always happy exclamations and appreciations. I loved working with her and can’t wait to meet her in person! Read the rest of this entry »
My @JedLomax Interview – “How Twitter helped me with sales of my first novel – Designer Devil”
April 29th, 2013
Posted by Keren Lerner
I met Stuart Peel ( @JedLomax) on Twitter), around 2 years ago, and we have been talking ever since. Even though we have never met in real life, we are friends. Yes, it’s possible! We are also now connected on Facebook. We originally spoke about his blog and then I read his book – “Designer Devil” while travelling on the plane back from Singapore last year, and it was awesome.
But I am always interested in the business side of social media, as some people still are sceptical. I can say to people “I made a new friend” on Twitter but really people want to know “is it worth my time”. So I asked Stuart to tell his story. Read the rest of this entry »
At last! A screencast for how to change the “vanity URL” on your LinkedIn profile
April 20th, 2013
Posted by Keren Lerner
It’s been a long time coming
I finally did the screencast for how to change the vanity url on your LinkedIn profile. It really bugs me when I see so many people on LinkedIn where they haven’t done it. It’s very easy to do (2 mins) but it’s not THAT obvious or straightforward on LinkedIn.
You may have already done this, in which case all you need to share this video to those you know who need it.I am going to show you how to change your VANITY URL.
What is a vanity URL?
This is the direct link to your LinkedIn profile. It is also known as the “Professional Profile URL”. It is the link you could share by email if you wanted to direct someone to your LinkedIn profile.
By default this shows up quite messy. UK.LinkedIn.com/in/a bunch of funny numbers, like this example here.
But you can easily change it!
Here’s how:
Under Edit Profile click the “edit” button next to the URL.
Mine is already nice and neat but yours might look like the other example I show in the video and be a big mess of numbers.
So, you click on Edit and then, strangely it seems to have disappeared. This is the “not so straightforward” part of LinkedIn. You need to look over on the right, under the tick boxes.
There is the bit that says “Customise your public profile URL”.
Click on that and you will see a popup window. That is where you type in your name, all lower case, or if that’s taken, some combination of your name and what you do. Watch the video and see my demo!
That’s it. Now your Vanity URL is done on your LinkedIn Profile you can be proud that your LinkedIn profile has a nice neat url.
- Your email signature
- Your website
- Your business card
- Your newsletter
Hope you enjoyed that, please send me a message on LinkedIn or email me at keren@topleftdesign.com with any questions.
Youth Marketing Strategy Event – 2013 – some highlights from my day of live tweeting
April 18th, 2013
Posted by Keren Lerner
I was asked to run the @youthstrategy Twitter account on April 16th 2013. So I was there, all day, tweeting away, and listening to awesome speakers talk about how brands can more effectively market to young people – kids, teens, students, young adults. I also wrote this post about live tweeting which will help anyone else who plans to be doing live tweeting at an event. You can read that here.
But for this post I wanted to share some interesting stats which I hope you will find fascinating!
My takeaways from the event
5 ways to boost credibility through your website
April 16th, 2013
Posted by Keren Lerner
I wrote this post for Women Unlimited Worldwide but though I would include it here too! Hope you find it useful!
What’s the point of your website? Often, if you are a business, it’s to convince people to buy your services or products.
What makes people buy? They need to feel they know you, like you and trust you.
Which is why you need to build credibility – yay!
So now I have convinced you you need to read this if you are a business and you have a website, let me reveal 5 things that help you boost credibility on your website. Read the rest of this entry »
Do you really need a blog? (here’s 11 reasons you’ll want one)
April 15th, 2013
Posted by Keren Lerner
This is the part of your site which changes regularly, and is meant to.
It’s much more interesting to say on your social networks, “read my new post” (with a great headline) than “I just added a new service on my website’s services page!
Reinforce your key messages
You may have (if you’re smart) introduced key messages elsewhere in your site but by finding clever ways to blog about these things you can reinforce that you really stand by them
It’s time to seriously consider video marketing – so I started by interviewing Neil Davidson from My Web Presenters
March 25th, 2013
Posted by Keren Lerner
I got the chance t meet a very special man last year in February, who runs an incredible business called My Web Presenters. They are specialists in Video Marketing, not only the storyboarding, shooting and editing but also how to make those videos convert more visits to sales/signups/enquirers or whatever you want people to do on your website.
With all these blogging and social media options for marketing – Do I really need a website?
March 20th, 2013
Posted by Keren Lerner
I wrote this post for Women Unlimited Worldwide but thought I would include it here too! Hope you find it useful!
We spend a lot of our time creating bespoke websites, so it’s a strange question for me to be attacking. Do I really want to even put this question in your mind?
But here I am bravely writing about this.
Why would I even bring this up?
I know you won’t be able to get value from this post unless I answer this question. So there are 3 reasons.
We’ve said it before – and we’ll say it again – It’s really amazing what you can do with a single page site
March 17th, 2013
Posted by Keren Lerner
We have a service called “single page website” – ideal for startups or people who aren’t sure what they would have on a full website.
They can also be used as “holding pages” while a full website is being worked on, especially if the old version of your site is embarrassing you in some way!
These pages can be scrolling and that means they can have a lot of information And if you link it to your social channels you get a home base for your entire presence on the web. It’s genius I tell you. Below are some of the ones we have done recently for clients. Click on them to see the full websites – but remember, they are single pagers.
LuBan Advisors
Frank Boltman Restaurant Consultants
Gina Remero Unconventional Business Thinking
Steve Newton Architects
Claire Kidd Content Strategy
MeliMedia
