My favourite 3 tools to save time on social media (and my 3 step sequence too!)

December 10th, 2014

Posted by Keren Lerner

Feedly, Buffer, Bitly, and the 3 step sequence

I was recently at an event and raving about my little sequence of activities for social media sharing. I save a lot of time with this sequence, so I know you are itching to know what I do! Read the rest of this entry »

Running a competition on Instagram? Follow these 11 rules!

December 2nd, 2014

Posted by Keren Lerner

Running competitions on InstagramSo, you want to run a competition? Perhaps people win something? Perhaps they win tickets to an event you are holding? Or a prize for the best submitted image? Or perhaps their prize is that their submitted image (if it’s a photo contest) gets featured on your channel?

This is a great way to give your Instagram some interactivity, and hopefully – the holy grail in social media – “User Generated Content” – eeek – such an exciting thought!

But the worry? It will be all tumbleweeds. Your contest will fall flat on its face. It will be an embarrassment which no one dares discuss. So, I wrote this post to help prevent this.

Read the rest of this entry »

Stop Stealing Images from Google!

November 5th, 2014

Posted by Keren Lerner

Stop Stealing Images from Google

If you have a blog you will probably know this – adding images to your post will make it more visually appealing to the reader, will break up the text and improve readability and will improve your chances of your post getting shared around the web.

However many people don’t realise that if you just go and Google an image, those resulting images are not yours to use. If you use an image you find via Google images, you are essentially stealing.
The image will be one that is on another person’s website or blog. This image could have originated by someone taking that picture themselves, or finding it on a licensed photo library. Read the rest of this entry »

What is the difference between a newsletter and blog?

October 15th, 2014

Posted by Keren Lerner

This post was written for Constant Contact


I have a feeling that people are confused about the difference between a newsletter and a blog so I have been meaning to write this for a while!

What may seem like normal words to us digital marketing folk can seem like jargon to some. So if you ever think someone is a bit mixed up about this – show them this post and hopefully all will become clear!

The main difference is where you see it

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Some simple tips on making the most out of speed networking:

September 25th, 2014

Posted by Keren Lerner

Busy on 17th of October?

There is an event coming up on the 17th October – the next Entrepreneur Brand Accelerator in London.

Read the rest of this entry »

Simantov Newsletters – a showcase of 4

September 22nd, 2014

Posted by Keren Lerner

Every time we do one of our own newsletters, it’s a huge team effort and requires a combination of our planning, concept, illustration, writing, coding, formatting, and attention to detail skills. One of our clients is Simantov, and having seen how we do ours, decided they would like us to take care of theirs too! So far, we have done four, and we love them. Below are the headers and the footers and links to the full versions. Enjoy!

Rosh Hashana

Simantov newsletter - Rosh Hashana - header

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What’s new and useful in digital marketing social media and technology – September 2014

September 21st, 2014

Posted by Keren Lerner

Changes are afoot - September 2014 - What's new and useful in digital marketing and technology - by Keren Lerner - Top Left Design

Changes happen so quickly in our industry – the industry of marketing, social media and technology. New tools and apps keep being launched, add ons and upgrades, social media networks changing their minds all the time, new stats and insights, and social media success and failure stories for brands big and small.

Today, in light of our latest newsletter theme which is “changes are afoot”  - we will start with three (always a good number) which I believe are immensely relevant, helpful and useful.

I have a social media tip, a tool we use for task management at TLD, and a new way to think about your website. I hope you find these things as useful as I do! Read the rest of this entry »

Lessons Learned: An Intern’s Reflections on Working at Top Left Design

September 14th, 2014

Posted by

Kate Hampshire - who interned at TLD in August/September 2014

Hello, I’m Kate, and for the last three weeks I’ve been working as an intern at Top Left Design. From researching themes for websites, to organising an office surprise party, I’ve done and learned a lot during my time here. So without further ado, here are my top 9 lessons learned while working at Top Left Design.

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Keren speaks – where you will find me speaking in the final few months of 2014

September 5th, 2014

Posted by Keren Lerner

Keren Speaks - social media, digital marketing, blogging, improving your presence online

We’re on the home stretch of 2014 – and after a summer of getting super efficient here at TLD, I am finding myself being asked to speak at a number of events. Here is a run down of what I have said “yes” to!  Read the rest of this entry »

6 digital marketing truths you should be aware of, even if you ignore the rest.

August 10th, 2014

Posted by Keren Lerner

Digtial Marketing Truths that you need to be aware of

If you feel like things in digital marketing move too fast, you’re right. Things change all the time. I might spend ages creating a video on how to shorten URLs for Twitter and then a better way might come along, meaning I have to do that video all over. But there are certain things – thought processes, concepts, and cold hard truths – that are just always true – when it comes to marketing yourself, your business or organisation online. Here are 6 of them.

It’s not about making a sale, it’s about making an impression Read the rest of this entry »