Insight, advice, news and chit chat

Keren in front of the big screen

I just got back from Bulgaria where I went to run a seminar. My brother, Yariv Lerner, runs the NuBoyana film studios in Sofia, Bulgaria – and he asked me to speak to an esteemed audience over there.

So on Friday morning (13th) I flew to Sofia, accompanied by my husband Anders. Valentine’s Day weekend meant I wouldn’t be going without him!

Friday evening I met up with my brother for last minute plans. I didn’t know until then before how many people would be coming. I found out that the audience would be 50+ people and would include huge variety  “journalists, government officials, NGOs, PR people, filmmakers and yoga people”.

How to be lucky in marketing!

What does lucky in marketing mean??

If marketing is about raising awareness, becoming associated with what you want people to think about you, communicating your key messages, being remembered, and attracting the best types of clients and opportunities – then being lucky in marketing means you are getting all that out of your marketing.

Are you though?

If you love what you are doing then you give energy to it. Positive energy. And good things come from that.

6 tips to help you be your own copywriter - from Fiona Mocatta

(by Elisa Woolley)

Recently, Keren and I attended a Networking Meeting for WIBN (Women In Business Networking).

Fiona Mocatta did a really good speech on Copywriting and gave us “Six tips to help you be your own copywriter” and help with every day communications. So, I thought I would share them with you!

What makes a good responsive site

We decided in the beginning of 2014 that whether people asked or not we would make a point of making all the sites we made into responsive ones. More and more people are looking at websites on their mobile devices, and having a site that displays clearly, with legible text and images, formatted well within that, is definitely the way forward.

Currently we are working on revised websites for 4 existing clients where we did their website before, and we are creating newly designed ones to update the design and make it responsive at the same time.

nickthompson-featured

We were lucky to meet Nick Thompson, founder of Halfpipe London, when we did as we were preparing for our TLD team ski trip with Snowbizz in Puy St Vincent!

He kindly donated to us some of the best quality equipment and clothing such as base layers (thermals) and gloves, which are equally important when skiing or snowboarding – because of the snow and the cold.

JP also bought a new jacket, riding hoody and trousers made by Nike. These were perfect and we are very thankful for his helping hand as it helped our trip be successful – he saved us time, stress and, most importantly, he kept us warm!

Now that TLD is on the skiing side of the ski/snowboard fence, we wanted to show the world how mature we are, and feature Nick – even though he is a “rider” (yes we learned the lingo from you, Nick!)

Enjoy the interview below – questions by TLD, answers by Nick!

strategy-socialmedia

Once you’ve gotten over the hurdle of setting up social channels and getting into the social media habit, it’s time put in some strategy behind it. For a business owner, it’s not as complicated and advances as you might think. Logical questions like “who are my audience?” and “what do I want them to think about me and my business” need to be asked. Then useful content needs to be creative.

By Vadim Sherbakov

Written and researched by Chris Higgins

When many people think of adding content to a blog, they think first (and sometimes only) of text and pictures (maybe video). And while text is justifiably the foundation of good content, it need not be the only part. You do not need to be Alfred Einstein (Albert’s brother) to learn how to embed other types of content. In this blog post I hope to help make the process simple, straightforward and effortless. Okay, that’s an exaggeration. Not effortless exactly, but less effortful. And much less effort than it took to research the post.

competitions-instagram

So, you want to run a competition? Perhaps people win something? Perhaps they win tickets to an event you are holding? Or a prize for the best submitted image? Or perhaps their prize is that their submitted image (if it’s a photo contest) gets featured on your channel?

This is a great way to give your Instagram some interactivity, and hopefully – the holy grail in social media – “User Generated Content” – eeek – such an exciting thought!

But the worry? It will be all tumbleweeds. Your contest will fall flat on its face. It will be an embarrassment which no one dares discuss. So, I wrote this post to help prevent this.