Once you’ve gotten over the hurdle of setting up social channels and getting into the social media habit, it’s time put in some strategy behind it. For a business owner, it’s not as complicated and advances as you might think. Logical questions like “who are my audience?” and “what do I want them to think about me and my business” need to be asked. Then useful content needs to be creative.
Insight, advice, news and chit chat
I was recently at an event and raving about my little sequence of activities for social media sharing. I save a lot of time with this sequence, so I know you are itching to know what I do!
So, you want to run a competition? Perhaps people win something? Perhaps they win tickets to an event you are holding? Or a prize for the best submitted image? Or perhaps their prize is that their submitted image (if it’s a photo contest) gets featured on your channel?
This is a great way to give your Instagram some interactivity, and hopefully – the holy grail in social media – “User Generated Content” – eeek – such an exciting thought!
But the worry? It will be all tumbleweeds. Your contest will fall flat on its face. It will be an embarrassment which no one dares discuss. So, I wrote this post to help prevent this.
If you have a blog you will probably know this – adding images to your post will make it more visually appealing to the reader, will break up the text and improve readability and will improve your chances of your post getting shared around the web.
However many people don’t realise that if you just go and Google an image, those resulting images are not yours to use. If you use an image you find via Google images, you are essentially stealing.
The image will be one that is on another person’s website or blog. This image could have originated by someone taking that picture themselves, or finding it on a licensed photo library.
This post was written for Constant Contact
I have a feeling that people are confused about the difference between a newsletter and a blog so I have been meaning to write this for a while!
What may seem like normal words to us digital marketing folk can seem like jargon to some. So if you ever think someone is a bit mixed up about this – show them this post and hopefully all will become clear!
The main difference is where you see it
Busy on 17th of October?
There is an event coming up on the 17th October – the next Entrepreneur Brand Accelerator in London.
Every time we do one of our own newsletters, it’s a huge team effort and requires a combination of our planning, concept, illustration, writing, coding, formatting, and attention to detail skills. One of our clients is Simantov, and having seen how we do ours, decided they would like us to take care of theirs too! So far, we have done four, and we love them. Below are the headers and the footers and links to the full versions. Enjoy!
Changes happen so quickly in our industry – the industry of marketing, social media and technology. New tools and apps keep being launched, add ons and upgrades, social media networks changing their minds all the time, new stats and insights, and social media success and failure stories for brands big and small.
Today, in light of our latest newsletter theme which is “changes are afoot” – we will start with three (always a good number) which I believe are immensely relevant, helpful and useful.
I have a social media tip, a tool we use for task management at TLD, and a new way to think about your website. I hope you find these things as useful as I do!
Hello, I’m Kate, and for the last three weeks I’ve been working as an intern at Top Left Design. From researching themes for websites, to organising an office surprise party, I’ve done and learned a lot during my time here. So without further ado, here are my top 9 lessons learned while working at Top Left Design.
We’re on the home stretch of 2014 – and after a summer of getting super efficient here at TLD, I am finding myself being asked to speak at a number of events. Here is a run down of what I have said “yes” to!