Personal branding – like most communication – should be a combination of images and text.

This means photos! And ideally, good quality, professional ones!

However, what if you think you’re not photogenic?

What if you struggle to take a good photo, no matter how hard you try?

Or what if you always find some fault in your photos – even if others don’t see it?

You’re not alone – many of our clients feel this way.

But with the right photographer, you can look your best in photos.

I recently had an amazing photo shoot with Ewa Kara Photography. Ewa’s personal branding photography is all about capturing images that showcase her client’s unique personality and style. See selfie below of Ewa with me on the day.

She is a personal branding photographer who specialises in making her clients feel comfortable and confident in front of the camera, with thorough planning of your session and adjusting it to your and your brand’s needs.

Here are some tips from Ewa, personal branding photographer, and me – recent recipient of the personal branding experience – on how to look your best in photos.

Find a photographer who specialises in personal branding

One of the most important things you can do to ensure you look your best in photos is to find a photographer who specialises in personal branding. Personal branding photography is all about capturing images that showcase your unique personality and style.

A good personal branding photographer will work with you to create a vision for your photo shoot. They will help you choose outfits, props, and locations that complement your brand.

Trust your photographer

However much you rate your chosen photographer, you still need to let down your guard even more. It’s kind of a close-range type of service, but it has to be! It’s essential to trust them. Trust that they know what they’re doing, and that they will guide you through the process to ensure you look your best in photos.

A good photographer will give you directions on how to pose, where to stand, and how to position your hands and feet. Trust that they have your best interests in mind and that they will make you look as good as possible.

Relax and have fun

To look your best in photos, you need to feel relaxed and have fun. If you’re feeling nervous or self-conscious, it will show in your photos.

Ewa is an expert at making her clients feel comfortable and at ease. She believes that photographs are a token of self-love and that they can remind people of their strength and worth. She knows how to make the photo shoot a fun, enjoyable experience.

Get professional hair and makeup (enhanced personal branding)

Another way to ensure you look your best in photos is to get professional hair and makeup done. Ewa works with a team of expert hair and makeup artists who know how to make you look your best. Below is a picture of Olivia Santamas, who did my hair and make-up for this personal branding photoshoot.

The idea is that these professionals will work with you to create a look that complements your personal style and enhances your natural beauty.

Professional hair and makeup can make a huge difference in how you look in photos, so it’s definitely worth investing in!

Choose the right outfits

What you wear in your photos can have a big impact on how you look. Ewa will work with you to choose outfits that complement your personal style and brand

She will help you choose colors and styles that flatter your body type and skin tone. Choosing the right outfits can make a huge difference in how you feel in front of the camera. So it’s important to take the time to get it right.

Take direction from your photographer

During the photo shoot, it’s vital to take direction from your photographer. Ewa will guide you through the process and give you direction on how to pose and position yourself.

Trust that she knows what she’s doing. She’ll have taken the time to listen to your stories and be the cheerleader for your plans and goals. She will help you look your best. It’s important to remember that the camera sees things differently than the human eye. So what may feel awkward or unnatural to you may actually look great in photos.

Final thoughts

If you think you’re not photogenic, don’t give up hope. With the right photographer, you can look your best in photos. I have worked with a few photographers. Ewa is one of the best.

I know from personal experience that her photos showcase her clients’ expertise and make them proud of what they do!

Further reading: Our personal branding tips