From chaos to clarity: the 3 Ms of content strategy
Let’s face it: for small and mid-sized businesses, content can sometimes feel… a bit much.
Recommended frequency on social media – what’s enough and what’s too much?
Finding the right balance and recommended frequency on social media is a confusing topic. Be active! Engage with your audience! But don’t love bomb! What’s enough? What’s too much?...
Why should you use LinkedIn?
The reasons seem obvious to us and to others who are LI fans, but reading this will tip the doubters over the edge!
A note about “Should you pay for LinkedIn?”
I constantly go on about the basic things can do even if you are on the free version of LinkedIn – ie not the upgraded “pro” version. Even on...
8 (or 9) basic rules for LinkedIn
Recently I’ve been doing more video content for TLD as a personal challenge. And I’ve tried, with a couple of them, to go beyond Instagram and Instagram stories, and...
Is social media for business worth it?
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing...
Should I outsource my social media?
My old views I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a...
