The “Pre-Holiday Facebook Game of Like” is an idea from two US based social media strategists Dorien Morin-van Dam (originally Dutch, now based in Myrtle Beach, South Carolina) from More in Media and Keri Jaehnig from Idea Girl Media (based in Ohio). I learned about it from my friend/client/co-speaker/social media expert Alicia Cowan.
The purpose of the game is to rev up your Facebook Business Page by joining to an online event which is essentially – a game – and also a competition.
The Pre-Holiday Facebook Game of Like has been running since the 18th October and is ending on the 28 October. So, we are really on the home stretch! This game is amazing for those who have a Facebook Business Page and are serious (but not too serious mind you!) about making the most of it! Like anything worthwhile in marketing, there is a learning curve but it pays off.
And at the time of writing I have noticed on Facebook Insights that we got 76 new “likes” on our Facebook page – but really it’s not about that! I have also visited lots of new Facebook page and talked to people all over the world I wouldn’t have otherwise met!
The basic rules are:
- You log in as your personal profile on Facebook and join or “RSVP” to the event.
- On the wall, you can write a message, introducing yourself to everyone. Here, you need to “tag” your Business page. To do this, type the @ sign and then start typing the name of your Facebook business page. This then should come up.
- Then go and “Like” More in Media and Idea Girl Media and say hello on their walls.
- You basically then go and look at other people’s pages, and if you want, you can “like” others in the game and leave a friendly message on their walls – also tagging your business name there. If you look on their walls you will see other examples of this.
- Participate in “Like Achievements” – these are great to try even if you don’t play the full game
You get points for doing things like tweeting about the game withe #gameoflike hashtag, doing “Like Achievements” and participating in daily challenges.
Well, there are only a few more days left until the game is ended, but I have to say even for those of you who have a Facebook business page and are reading this, there is are many valuable tips right there for you. It has even meant that I (in order to get some points) updated our Facebook page too with Halloween theme! And I wrote this blog post too!
Learning by doing
If you want to really learn Facebook (for business), meet lots of friendly people and new businesses and really get stuck in on your marketing activity, have a look.
Even if you have just found out about this and feel it’s too late to get properly stuck in, I really would like to see some of you try at least one Like Achievement – even if it’s an easy one like reading the free chapter of the book “Launch” by Mike Stelzner – it’s going to help!
Thanks Alicia for introducing this to me, it’s been fun so far! Now off I go to Facebook to share this post! Please comment below with your thoughts and if you try anything on your Facebook business page please leave me a link!
I’m so pleased you’re having fun playing Game of Like with me!
As you say, it’s less about the number of ‘likes’ you get from the others playing and more about meeting people, watching how others use Facebook for their business, and heaps of learning by doing – the best way!
Dorien Morin-van Dam
the biggest compliment that Keri and I could get is for Game players like you to blog about the Pre-Holiday Facebook: Game of Like!
As a fellow ‘European’, it’s nice to see people from all over the world participate. I especially love the fact that most players, like you, have realized the value is not in the ‘likes’ or the ‘win’ but in the journey and the achievements.
Keri and I met during such a ‘like’ game and we dreamed of doing our own version. We wanted to do it bigger and better and we are so thrilled with the player participation!
We’ve had a blast.
I am glad to connect with you. Have we connected on Twitter yet?
You have been inspirational. I would love to hear more about what it was like for you 2 managing it together working constantly to keep up with the replies and scoring! Amazing!
Nice post – great graphics!
It’s been a pleasure getting to know you through the Game Of Like. I hope we can continue once the game is technically complete.
Thank you for spreading the word, and giving a page on your blog to the event!!
Nothing like a few points to spur me on! Thanks for the comments too! Nice to be meeting such lovely people overseas! We will definitely keep in touch!
Dorien Morin-van Dam
Yes we will!
We’ve been impressed with your professionalism and quick response. And yes, it’s been a whirlwind of tallying and commenting, but so worth it! Thanks for getting in the Game of Like and also for getting some others involved.
hey Keren – thanks for putting us on to Launch. Looks like a valuable resource. Checking it out now.
Thanks again! xx
Sounds like it was a lot of fun. Hopefully by the time I get my business FB page created they’ll play this game again.
This post really explains the game so simply – I’ve been thinking that it was too late to join in, but I was wrong! Wonder if I can get involved even on the last day?