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8 reasons why we sent our newsletter on the Friday before the end of October

Halloween Newsletter 2011 - Top Left Design's amazing masterpiece - one of many
We have just sent our latest newsletter masterpiece and this newsletter was dedicated to the number 8. We all worked on it – writing copy, coming up with all the little details, checking for typos, putting together the HTML and images – a real team effort! Thanks to all those who helped with proofreading our test previews!

It was crucial we sent it out yesterday, before Halloween weekend. Let me explain with 8 reasons:

Friday before Halloween – our newsletter is very much Halloween themed. We have our TLD owls dressed up in pumpkin costumes.
Henry the Octopus – as it’s the end of  October we wanted to create a new character for our TLD zoo – an Octopus. We named him Henry and put a moustache on him. This is him without the moustache!
Henry the Octopus
End of the month and nearly “Movember” – Every year, Michael grows his moustache to raise money for charity as part of November. This means we have to explain to any clients who come and visit us why he has a thick “mo” but it’s worth it, and our clients are really understanding. We also wanted to link to our team page – as we have 8 members of our team now – and also because we updated team page with moustaches in time for November (or Movember)
Tamlyn is off to run the NY Marathon – we needed to let every one know that she is off – before she went – so all sorts of positive vibes could help her in this grueling run! And so, we featured this in our newsletter.
Cupcakes – Tamlyn is also the genius behind our amazing illustration work and also our branded cupcakes. We first discovered her unique talent when she made lunch and cupcakes for us on a “Make My Lunch” day, which is a thing we do here at Top Left Design – we have lunches where one member of the team makes lunch for the others. One day, she made branded cupcakes for us and we definitely wanted to have her make them in time for Halloween!
Tamlyn holds up 2 cupcakes - branded with our TLD owls
Halloween cupcakes - warning - some of these have fangs
Weekend reading – we know that on weekends it’s time for relaxation and this is why we want our newsletter readers to be able to sit back and read our newsletter in a relaxed fashion over the weekend. Or, on a Friday afternoon when they getting ready to finish work for the week. Or, when they get in on a Monday morning, before the madness of the week happens. So, Friday afternoon was the perfect time!
8 websites – As we dedicated the newsletter to the number 8 (based on the month October) we wanted to showcase 8 new websites we launched since our last newletter. We may be launching a couple more next week so we didn’t want to risk having too many showcased sites! Clever, huh?
The number 8 – this is the 8th reason – I think it is apt to dedicate the last reason to the number 8. Simple, yet effective, don’t you think?

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  1. Joel Carter

    Eight 8 is enough reasons to publish the newsletter before Halloween. They all add up to very good reasons. Great Newsletter.

  2. Laura

    OMG Keren – I love the cup cakes!!
    I had my first cupcake (since they became trendy a few years ago) on Friday. It was scrummy. Those Halloween ones look a little more scary than scrummy… and the owls look too cute to eat.
    Did you eat them already? xx

  3. Karen Haller

    It seens like the number 8 is your lucky number this month. And what a multi-talent team you have! I just love the owl cupcakes, so cute.

  4. Tamsin Fox-Davies

    Brilliant post! I loved this edition of your newsletter – particularly the owls in the pumpkin suits and the monster cupcakes.
    Wishing all the best for Tamlyn in the NY marathon. Go Tamlyn! 🙂

  5. Tanya Rennick

    Your blogs are always so much fun, thank you! I hope you all had a great Halloween x