Both SEO and social media are crucial elements of a successful digital marketing strategy. However, did you know that it’s possible to combine these two elements to create an unstoppable online campaign that will blow all your competitors out of the water?
From posting optimized content on all your social media pages, to taking advantage of influencer marketing, to consistently sharing your brand story, keep reading to find out five ways that you can successfully combine SEO with social media for unbelievable results.
1. Share your content
When you create SEO blog content for your site, you should always look for ways to share it on all your social media pages including Facebook, Twitter, LinkedIn and Pinterest. Although you may need to adapt each piece to suit the platform you are posting it on, this will help provide maximum ROI for your content marketing campaigns and drive social media engagement at the same time.
If you are struggling to find the time to create great content, we have connections with an SEO company who can help you with all aspects of SEO – from content creation, to link building, to blogger outreach, there is nothing they cannot do!
2. Use influencer marketing
If you have not heard of influencer marketing, then you are in for a treat. Influencer marketing is process of aligning your business with top bloggers or influencers within your niche. It can work wonders for boosting your visibility on SERPs and for increasing your following on social media.
3. Be consistent with your brand
If you want your SEO efforts and your social media campaigns to work in harmony together, you need to make sure that you are keeping your brand story and tone of voice consistent across all platforms. Whether you are creating SEO content for your website or a quick post for Facebook, your target audience needs to feel the same connection to your brand and understand what your business is about.
4. Use the same keywords
If you are great at carrying out keyword research for your website copy and your blogs, but not so great at applying these to your social media content, then you are seriously missing a trick. In the same way that keywords can help your content rise in the ranks of Google, they are also essential on social media if you want your posts to be viewed by as many people as possible.
5. Aim for quality not quantity
Although there is much debate about how much content you need to post to enjoy maximum results, one thing is for certain – quality always triumphs over quantity. It is indefinitely better to post one high quality blog once a week or an engaging social media post once a day, than it is to post streams and streams of spammy, low quality content.
Social media has the ability to boost brand SEO in lots of different ways beyond just an increase in traffic, driving shares and subsequent links, but arguably the best way to impact SEO always comes back to creating great content.