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We're engaged! (because your captions are captivating)

While we all get annoyed by clickbait, we need to still pay attention to it. What makes those posts so viralicious?
Sometimes it’s the image – but often it’s a combination of the image and the words that are going along with it – the captions! Captions can be added on images you post on Facebook, Instagram, LinkedIn, and even Twitter (within the character limit).
They can and should also be considered when you are sharing a link to a blog post – on Twitter, LinkedIn, Facebook.
Sometimes, people add words to posts within the images – as described in this post or, in the case of videos, the subtitles – these too have huge power.

Captions can be tricky. Here are a few tips that will make it easier for you to write yours.

  • Put the engaging stuff at the front. Leave hashtags and tags for after.
  • Pose the caption in the form of a question. It gets people thinking and may even drum up some responses.
  • You can try Short and sweet. Conciseness keeps your audience engaged through the whole message.
  • Or, you can go nuts with detail – Sometimes, your caption is a chance to really go for it with explanations on why you chose to post that image, how it’s relevant to your business, your ideas/advice, etc
  • Project your brand values and keep your tone on-message. If you’re a casual company you can write simple things like “Happy Friday” or “Which one, one or 2?” If you’re a serious company, write serious captions – where you explain things fully and take away ambiguity.


A word on image layout

There are many different options for text layout in social media. If you overload the image with lots of text it can make people feel a bit overwhelmed. There are exceptions of course. Try to design images where there is very little text, perhaps just a quick, attention-grabbing tagline in the image – and then add more in the caption!

Without the captions, the image may not make a whole lot of sense. But, the combination keeps people informed and entertained. We could even take it one step further. Let’s see what it looks like when we reduce the image to have no text at all – and let the caption do the hard work?

Types of images you can use

There are a mutltitude of options, and as long as they help you to communicate one or more of your key messages or values, you can feel quite free in choosing the types of imgaes you share – for businesses to show how they’re well rounded, it’s great to have variety in the images.
Here are a few of the many options:



Show your work

Fun stuff



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Procrastination – out of fear? Err – yeah! It’s not just you. It’s us. It’s that guy over there and that woman you passed in the street just this morning! We all have it. But, as Halloween approaches, we need to face fear straight in the face! It’s time to stop feeling sheepish and embarrassed. We are currently running a pre-Halloween offer where, in 20 mins, we help you face the fears you are having that are identify the things on your site/social media that may be scaring people off. It could be “day one” today – send us a quick message and we’ll be on our way! If you don’t do anything here’s what might be happening – time to open your eyes 👀 • People can be coming to your site or social profiles and seeing some glitch or mistake or confusion message and heading off somewhere else • People may not even know you exist because you’re inactive or invisible online. • You may be talking in a language that appeals to exactly the wrong or opposite type of person than who fits your ideal client avatar • You may be wasting time on activities that are ineffective • Take this prompt as a gift (your Halloween treat). Send us PM and I’ll help you face your fears. . . #halloween #procrastination #motivation #websitedesign #marketing #socialmedia #reputation #today #tomorrow #someday #friday #pumpkin #oneday #daytime #nighttime #ontheway #progress #achievement #offer #specialoffer #pre #halloween #letsdothis #letsgo #friyay #weekend #trickortreat #giftideas #awareness

A post shared by TopLeftDesign (@topleftdesign) on Oct 26, 2018 at 5:56am PDT


If pictures are worth a thousand words, then can you imagine how many words gifs (animated images) are worth? Take advantage of these funny and descriptive media files using Giphy.


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