Insight, advice, news and chit chat

Marketing to deepen clients relationships

Most people say that the best source of business usually comes from existing clients.

Either referrals from clients or repeat business.

So, there is something to be said for focusing on this.

But it can feel awkward asking your clients for referrals. I know we are meant to do it, and “if you don’t ask you don’t get” and many people swear by it. Personally, I still find it hard. Being in the UK it’s maybe harder for us.

Keren in front of the big screen

I just got back from Bulgaria where I went to run a seminar. My brother, Yariv Lerner, runs the NuBoyana film studios in Sofia, Bulgaria – and he asked me to speak to an esteemed audience over there.

So on Friday morning (13th) I flew to Sofia, accompanied by my husband Anders. Valentine’s Day weekend meant I wouldn’t be going without him!

Friday evening I met up with my brother for last minute plans. I didn’t know until then before how many people would be coming. I found out that the audience would be 50+ people and would include huge variety  “journalists, government officials, NGOs, PR people, filmmakers and yoga people”.

6 tips to help you be your own copywriter - from Fiona Mocatta

(by Elisa Woolley)

Recently, Keren and I attended a Networking Meeting for WIBN (Women In Business Networking).

Fiona Mocatta did a really good speech on Copywriting and gave us “Six tips to help you be your own copywriter” and help with every day communications. So, I thought I would share them with you!

Speednetworking tips - even if it's scary and weird!

Speed networking – scary right?

Yes I agree.

But it’s certainly good training for thinking on your feet, having fun, and speaking fast! And if by doing it over and over in one evening, you find the balance of not coming across overly humble, or overly salesy, then it’s worth the experience. It’s time efficient, you can make lots of new contacts fast, and who knows – it could be the start of something beautiful!

KPI Pitchfest - Keren Lerner

I recently competed in the Key Person of Influence Pitchfest event, and spoke in front of an audience of around 100 people including high profile judges.

I have to say I was very nervous and this was one of my biggest life challenges. It was different from the normal public speaking and presenting I do all the time!

There were 5 judges (Daniel Priestley, Maria Kennedy, Sir Tom Shebbeare, Mike Harris, and Steve Henry) – and you can see the comments from them in this video which makes it even more interesting!.

Big thanks to Justine Priestley from Really Bright Media for her extremely speedy and efficient work on putting together this video. I am very impressed!

So why are you going to that networking event?

Sometimes it’s because it’s in your calendar. You thought to yourself “I should do some networking” or even more likely, you saw an invitation to an event that looked good enough for you to spend your valuable time. Factors that may have affected your decision to choose this one:

What does December usually mean for businesses? What’s the general consensus? Despite pretenses, a lot of people spend it wishing the year was over, trying to finish things, and guiltily remembering their best (and unfulfilled) intentions from the beginning of the year. What a waste! (Oops – I was trying to give an objective viewpoint, and my opinion snuck in there!).

The last days of 2013 also mean a diary filled with parties, and a mad rush to get things done in 3 weeks instead of 4.

Across the country the sound of this statement:
“Let’s review this in the New Year”