5 things your newsletter must include

A regular newsletter is the best way to let your clients and contacts what is new in your company, whether it be new products and services, or changes to the way your company works.

As the majority of your clients will not pro-actively check your website daily for updates, you sometimes need to reach out to them to get the information across.

A good newsletter can not only inform, but also convert readership into sales – you should use a combination of striking graphics, pertinent information, and (depending on your brand) humour.

There are many things you should include in your newsletter to make it stand out from the crowd – here are 5 of the most important:

A good title

This is one of the first things your readers will see and is likely to be in the subject line of your email so make it fun and intriguing! Just naming your newsletter ‘Newsletter’ isn’t going to interest anyone or persuade people to read on or even open it – be inventive.

An eye catching picture

Visuals are always the first thing people see before they start to read your newsletter, a good image/s and good graphics will always catch someones eye and should convey what your newsletters about. Remember always make sure your images are relevant to what your talking about.

Relevant and interesting information

Don’t just talk about absolutely anything, its important that your newsletter is all about your business, subjects related to your business and the people in your business. Your newsletter can be personal, light hearted and you should always bring it back to what you do – afterall people signed up to your newsletter because there interesting in hearing about what your companies up to!

A call to action

As well as sharing interesting information your newsletter is also the perfect platform to encourage people to do something, be it signing up for an event with a discount or simply directing them to view the latest work on your website. Always encourage and direct people to get involved with what you do.

Links to social media profiles

What are social media profiles for – networking and communicating of course! If you’re involved with social media make sure you let people know, always include links to your social media profiles in your newsletter, you’ll be surprised at the amount of people which will regularly click on these and follow what you’re up to.

Social media icons

5 examples of fantastic newsletters

Top Left Design

Have a look at all our newsletters by visiting this page or clicking below. As you may have gathered, we can also help with the planning, design and sending of your newsletter – it’s one of the things we do here at TLD!

Top Left Design - email newsletter example

Jansons Property

Jansons Property Newsletter

Mario, Queen of the Circus

Mario, Queen of the Circus

The Bespoke Wedding Company

The Bespoke Wedding Company newsletter

Carmen Bar De Tapas

Carmen Bar De Tapas newsletter


Northstar newsletter


Caldesi newsletter


Your Comments

  1. Thanks Keren for these helpful tips. I can already see where I can improve on my monthly newsletter.

  2. Wow Keren – some of these newsletters are seriously eye-catching.
    Thanks for sharing the 5 tips! x

  3. Thank you for this timely reminder. I’m just about to send out my next newsletter so I will check all 5 points!

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