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Insight, advice, news and chit chat

Improve open rates with email subject lines

What to include in your email subject line to get your business noticed in 2020

When you look in your personal inbox, how many promotional emails are you gettting? For most, this number exceeds 20 a day. If you want your business to get...

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Email newsletter ideas – be interesting, relevant and useful!

We do a lot of newsletters here at TLD, and we get great feedback – people saying they love our newsletters and always read them. Email newsletters happen to be one of...

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5 things your newsletter must include

The 5 things your newsletter must include

A regular newsletter is the best way to let your clients and contacts what is new in your company, whether it be new products and services, or changes to...

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I just emailed to say I love you – Our February newsletter

I just emailed to say I love you – Our February newsletter

With February being the month of love we decided what better way to spread a little love amongst those nearest and dearest to us than through one of our...

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Our latest newsletter – Season’s Greetings

Our latest newsletter – Season's Greetings

We always work really hard on our newsletter and we want to show as many people as possible. So what better way than to blog about it!  

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Most loved posts

  • Why are graphs important?
  • Is your website running on an old version of PHP?
  • 3 types of Google search results: “Organic,” “Sponsored” links, and "Google My Business"
  • That's why I do BNI – 11 things people will get out of BNI membership
  • A quick list of hardware and software for a new business
  • The 5 things your newsletter must include

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    About the Author

    Keren Lerner

    Top Left Design

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    Latest from Twitter

    • Do you remember when you joined Twitter? I do! #MyTwitterAnniversary https://t.co/B9wzGl9tU8 about 3 months ago from Twitter for iPhone

    Latest from Instagram

    🐶❤️ Our client is a small family ski compan 🐶❤️ Our client is a small family ski company, Snowbizz, and also run a dog rescue charity called Starlight Barking (@starlightbarking). Tam designed this for Snowbizz for Facebook but we're sharing it here. ⁠
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Snowbizz's (snowbizz_family_skiing) mission, aside from being an amazing family ski company, is to find travel companies to sponsor dog rescues in their destinations. ⁠
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They’ve already had some amazing support, but need more.⁠
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This year, Snowbizz has been nominated for the British Travel Awards in two categories: Best Travel Company for Family Holidays and Best Travel Company for Ski/Wintersports Holidays. ⁠
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We've been on 2 trips with Snowbizz as a team and we can say wholeheartedly the experience was amazing and they deserve to win, and on top of that, supporting them in this way means supporting Starlight Barking too!⁠
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Please show your support by liking this post or leaving a comment. ⁠
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The link to vote is ⁠
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https://britishtravelawards.com/btaform.php?nomLink=250⁠
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But since these are not functional in Instagram captions, we can send you the link in a DM!⁠
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Together, we can make a difference! 🙏❤️⁠
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#socialgood #causes #givingback #vote #ski #dogs #dogrescue #adoptdontshop
    Don't give me that attitude! ⁠ ⁠ When it comes Don't give me that attitude! ⁠
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When it comes to marketing. you don't need to be perfect, you need an attitude of continuous improvement.⁠
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Another great one from James Clear landed in our inbox!⁠
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Here are some examples that push this thought just a little further. Hoping this changes your attitude to your life for the better!⁠
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😃 A positive attitude of perseverance, curiosity, and continuous improvement can help decision-makers overcome challenges, adapt to changes, and communicate effectively.⁠
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🙋 By embracing an attitude of training and learning, decision-makers can develop new skills and knowledge that can help them stay competitive and achieve their goals. ⁠
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🧑‍🤝‍🧑Additionally, a positive attitude can inspire and motivate others, leading to a more productive and harmonious work environment. ⁠
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Ultimately, having the right attitude can help you overcome all manner of obstacles and achieve success in your business endeavors!
    We're fans of research!⁠ ⁠ How else are we abl We're fans of research!⁠
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How else are we able to find out what attracts those ideal people to our client's websites? 🎯⁠
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Some clients don't have the resources for full research but we find, even a handful of conversations where you take people through the same few questions can give you useful insight!⁠
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Here's an angle you may not have considered. 🤔⁠
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Market research is all about finding patterns.⁠
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By identifying and analysing these patterns, you get a whole new level of insight into your target audience. And you can start with a data set of 5 or 10 clients! 👍⁠
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Here are 17 examples of patterns to pay attention to in your market research - don’t get overwhelmed - just pick a few that are relevant to you and get started!⁠
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Demographics (age, gender, income, education level, etc.)⁠
Psychographics (values, beliefs, attitudes, lifestyle, personality, etc.)⁠
Geographic location (urban, suburban, rural, region, country, etc.)⁠
Purchase behavior (frequency, amount, product categories, etc.)⁠
Psychometric testing (personality traits, cognitive abilities, etc.)⁠
Needs and desires (functional, emotional, social, etc.)⁠
Pain points and challenges (frustrations, obstacles, etc.)⁠
Motivations and goals (aspirations, priorities, etc.)⁠
Decision-making processes (influences, criteria, etc.)⁠
Communication preferences (channels, tone, style, etc.)⁠
Brand perceptions (awareness, image, reputation, etc.)⁠
Customer satisfaction (experience, loyalty, advocacy, etc.)⁠
Competitor analysis (strengths, weaknesses, opportunities, threats, etc.)⁠
Industry trends (innovations, disruptions, regulations, etc.)⁠
Economic indicators (market size, growth rate, inflation, etc.)⁠
Technological developments (tools, platforms, devices, etc.)⁠
Social and cultural factors (norms, customs, traditions, etc.)⁠
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By putting in the work to understand your audience, you'll improve your brand image and connect with customers on a deeper level.⁠
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#branding #B2B #customerfeedback #marketresearch
    We met Steve Street through our friends at Go Live We met Steve Street through our friends at Go Live and together created a new brand and website for Ballintrae. ⁠
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Like us, they work a lot in financial services, though most of their clients are Investment banks.⁠
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While we did this site a while ago, and Steve has since moved to other businesses, we’re still proud to show it in our portfolio. ⁠
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Swipe to see the logo and business cards we did!⁠
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#branding #website #businesscards
    We're proud of the work we do for clients especial We're proud of the work we do for clients especially Starlight Barking (@starlightbarking) who have enabled so many stray dogs to find their people. ⁠
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Our designer Tam is in charge and personally adds new dogs to the Starlight Barking website so potential new doggy parents can see them.⁠
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Visit this site, and you will see that this website is a cut above most small charity websites. ⁠
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Here's the link: www.starlightbarking.co.uk⁠
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And we created this with a LOT of love for the cause and for our client, Wendy Lyotier.⁠
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Check out the video and you'll see Keren talking about what this project means to us at TLD.⁠
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#dogs #adoptdontshop #starlightbarking⁠
#socialgood #causes #givingback #support #socialimpact #fundraising
    Our belief: ⁠ ⁠ "Marketing isn't just for mark Our belief: ⁠
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"Marketing isn't just for marketing people"⁠
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🎉 Do you have a message? Something people around you don't know, but should? Learning the basics of marketing means you can confidently communicate the message.⁠
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🚀 If you run a business, then it's the key to getting your message out there, connecting with your target audience, and building brand recognition and loyalty.  We're not saying you have to be an expert in all aspects. But learn the basics!⁠
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⁠🧑‍🤝‍🧑Are you a part of a business or an organisation? If you love where you work (mostly) then you have a responsibility representing this entity. All the people - from CEO, accounts, IT support, sales, delivering services and advice, or the newest intern should know the basics. Being confident in your understanding of marketing means you can play a more important role in the company's success.⁠
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Whether you're looking to increase your online presence, boost your sales, or build your brand, Top Left Design can help. ⁠
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Sidenote: While we at TLD specialise in bespoke designed high end WordPress sites (that are tailor-made to fit your unique needs and goals) we also guide clients through marketing.⁠
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Get in touch to book a session to learn the most important concepts and the key terminology - no strings attached, and important questions asked!⁠
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#topleftdesign #bespokewebsitedesign #wordpress #marketingtips #branding #digitalmarketing #onlinemarketing #marketingstrategy #marketingmindset #marketingforall
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