Our amazing design process!
We’ve created websites for hundreds of clients since I began running TLD in 2002.
A website is the cornerstone of your marketing presence.
If you have great social media, but a terrible website, this will affect the opinion of those who value quality. And if you’re a business that offers a quality product or service, the website needs to reflect this.
The website may be the first thing people see abut you, or it may be that people follow you on one of your other channels – and then get to your website.
At best, it’s an objection handler, lead generator, and brand ambassador rolled into one.
But without the right planning and a clear and appealing design, it could create the opposite effect.
That’s why we’ve honed a design process that’s not just thorough, but transformative. We’ve seen too many businesses struggle with websites that miss the mark, and we’re committed to ensuring our clients never experience that disappointment. Here’s a detailed look at how we turn your vision into a stunning, effective online reality:
1. TLD Welcome Pack: the foundation of understanding
Our process begins with a comprehensive welcome pack, which is essentially the briefing stage. This isn’t just a form to fill out; it’s the start of a conversation. By this point we’ve already gotten to know you – as we had to in order to scope out the project. So with our Welcome Pack, We delve deep into your business, your goals, your target audience, and your unique selling points.
We ask the right questions, the ones that uncover the nuances of your brand and the aspirations you have for your presence.
We understand that a website is a reflection of your business.
We work out what drives you and what motivates those who work with you to work with you!
This meticulous briefing ensures we have all the information needed to create a website that resonates with your audience and delivers tangible results.
2. Design development: informed creativity
With a robust understanding of your needs, our experienced design team gets to work. Because we have so much information by this point, we can work on designs that are already very accurate. We’re not just throwing ideas at a wall; we’re crafting designs that are strategically aligned with your brand and your objectives. Our designers, who are truly at the top of their game, leverage their expertise to create visually stunning and user-friendly interfaces.
3. Look and feel design presentation: bringing your vision to life
We present you with initial design concepts that capture the look and feel of your new website. This isn’t just a static image; it’s a carefully crafted representation of your brand’s online persona. We walk you through the designs, explaining the rationale behind each element and how it contributes to your overall goals.
4. Changes after feedback: collaborative refinement
Your feedback is invaluable. We listen carefully to your thoughts and suggestions, incorporating them into the design to ensure it aligns perfectly with your vision. This collaborative approach allows us to refine the designs until they meet your expectations.
5. Design sign-off (homepage): the first milestone
Once the homepage design is perfected, we seek your formal approval. This signifies a major milestone in the project, confirming that we’re on the right track and ready to move forward.
6. Inner page design presentation: expanding the experience
We then extend the design language to the inner pages of your website, ensuring a consistent and cohesive user experience. We present these designs, again seeking your feedback and input.
7. Changes after feedback (inner pages): fine-tuning the details
As with the homepage, we incorporate your feedback into the inner page designs, making any necessary adjustments to ensure they meet your approval.
8. Full design sign-off: a complete vision
With all designs finalised, we seek your complete sign-off. This signifies your approval of the entire design concept, paving the way for the development phase.
9. HTML build: responsive and accessible
Our expert coders translate the approved designs into clean, efficient HTML. We prioritise responsive design, ensuring your website looks and functions flawlessly on all devices. We also adhere to accessibility standards, making your website usable for everyone.
10. WordPress integration: empowering you
We integrate your website with WordPress, a user-friendly content management system that empowers you to easily update and manage your content. We set up the backend to be as intuitive as possible.
11. Content entry: filling the pages
We populate your website with your content, ensuring it’s presented in a clear and engaging manner. We can also provide guidance on content strategy and creation if needed.
12. Final tweaks and pre-launch checklist: ensuring perfection
Before launch, we conduct thorough testing and make any necessary tweaks to ensure your website is functioning flawlessly. We run through a pre-launch checklist, covering everything from SEO to performance optimisation.
13. Launch: going live!
We launch your website, making it accessible to the world. We celebrate this milestone with you, knowing that we’ve created a powerful asset for your business.
14. 2-week grace period: post-launch support
We provide a 2-week grace period after launch, during which we address any minor issues or make any necessary adjustments. This ensures your website is running smoothly and meeting your expectations.
15. Ongoing support: building long-term relationships
Our relationship doesn’t end at launch. We offer ongoing support, ensuring your website continues to perform optimally. Clients have the option of joining the TLD Loyalty Club, which gives them access to exclusive benefits and priority support.
At TLD, we’re committed to creating websites that not only look great but also deliver tangible results. Our meticulous design process, combined with our expertise and dedication, ensures that your website becomes a powerful tool for your business growth. We understand that your website is a reflection of your brand, and we take pride in crafting online experiences that resonate with your audience and exceed your expectations
Want a sneak peak into history? You can see an old version of design process in this
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