(This is a guest post from our lovely friend, IP specialist lawyer Nóirín McFadden from K&L Gates)
Your website is your shop window on the internet. Unlike a regular shop, your customers may never meet you in the real world and they need to know that your website is legitimate and legally compliant. Build your customers’ trust and stay on the right side of the law by following these simple steps.
2. Identify yourself
Trust is paramount in business, and the law takes this seriously too. If you are providing services online, you must supply certain identifying information, such as a geographical address and your company information.
Further information requirements apply in certain situations, such as where you are subject to professional regulation or where you are selling goods online.
5. Copyright Issues
Copyright protects the content and layout of websites, giving the copyright holder the right to prevent others from copying their work. Always check the origin of material you intend to put on your site and obtain permission from copyright owners where necessary.
If your own website is the target of unauthorised copying, then collect as much evidence as you can – record dates, take screenshots, find out who owns the website – then, if appropriate, attempt to contact the other website owner yourself. Let them know that you are aware of their infringing activities, request that they remove your material and give them a deadline. If you do not get a response by your deadline and chasing has no effect, consider consulting your lawyer who should help you to conclude the matter quickly.
© 2013 K&L Gates LLP. All rights reserved.
Note: This is for information purposes only and does not contain or convey legal advice. The information herein should not be used or relied upon with regard to any particular facts or circumstances without first consulting a lawyer. This publication has been written from an English law perspective.