I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!
They made the first move, and requested to follow me on my personal account @kerenlerner. I followed them on my business account @topleftdesign but then thought I’ll follow them on both! The specific social profile I wanted to highlight is their Instagram, it has great variety to showcase a fairly limited product range.
And B2B businesses can learn from this quality and creativity. Read and look and be inspired!

Attractive branded quote images – they’ve obviously had a photoshoot or 2 with creative studio setup and art direction.

A post shared by Fred & Chloe (@fred_and_chloe) on Jun 6, 2017 at 3:55am PDT

A post shared by Fred & Chloe (@fred_and_chloe) on Mar 30, 2017 at 3:06am PDT

A post shared by Fred & Chloe (@fred_and_chloe) on Nov 29, 2016 at 11:55pm PST

A post shared by Fred & Chloe (@fred_and_chloe) on Aug 9, 2016 at 10:02pm PDT

7 branded and product related illustrated posts on Halloween between 19-31. They didn’t post every day, but it was a good amount!

A post shared by Fred & Chloe (@fred_and_chloe) on Oct 26, 2016 at 1:21am PDT

They’ve run offers and competitions relating to their products, which brings further awareness on their range (cookies too!).

A post shared by Fred & Chloe (@fred_and_chloe) on Sep 5, 2016 at 4:33am PDT

Interactive quiz images like fill in the blank

A post shared by Fred & Chloe (@fred_and_chloe) on Nov 7, 2016 at 12:01am PST