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Insight, advice, news and chit chat
What are the different ways that Google Search Results show up?
It recently came to my awareness that one should never assume that everyone knows the answer to this. And there is an importance in this differentiation, so you understand better what you can expect when you hire someone to help you with SEO.
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
My old views
I used to adamantly believe that everyone can learn how to do social media themselves, and should do some of it themselves for at least a month so that they can be more responsible if they outsource it. By doing so, they will be able to understand better what works and what doesn’t. I’d seen so many people hiring in interns and their teenage relatives, and with very little information imparted about their business, handing over the keys and the passwords to their social profiles.
There are many ways you can optimise your site for search engines and many of them are what we call “the bare minimum – we do them anyway!”.
I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”
Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”
Where should you look to figure it out?
Is your website working as hard as it could be for you?
Does it have all the right ingredients? Is it inviting, impressive, and clear? Is it enticing people to stick around?
If you are getting a new site made, that’s great! Yay!
We support this, it’s good to constantly improve your online presence.
IF you have a great presence on Google (other search engines) already, here’s something to consider seriously, and before you launch – there’s a risk that the new website will have significantly lower Google rankings on launch.
Nowadays, having a good business – even if it is the best business ever – is not enough. We are in an age where a business must have the highest possible visibility to stand out from the competition. Google and Bing, amongst others, offer us an easy, reliable, free way to effectively increase our visibility.
Traffic numbers vary, and it can be confusing! How do you know if you’re doing “good” or “bad”? It depends on lots of things to do with your business, but, for perspective, I think it helps to compare with others.