Halfway through the year and yet it’s possible you still need these small reminders!
As a business owner you care about what people think of you. And so you should – “brand awareness” is hugely important to any business!
Regardless of how big or small your business may be, it’s time to prioritise how to make people aware of your business and what you do. If you need help with this, we’re here to advise! Plus, here are five ways in which you can create brand awareness for your business.
Elevate your SEO with related keywords
Search Engine Optimisation (SEO) can be quite daunting, but with careful planning it is fairly simple to implement. You should be using keyword rich content which relates to your brand. This can be vital for business exposure online, so it is crucial that you research keywords related to your industry. Think about what keywords your audience would type into a search engine as a starting point. Check out this helpful article from Platonik which gives you some useful advice on how to choose the right SEO keywords for your business. For example, related SEO keywords can be added as part of your websites domain name URL, this company called OxPest, uses the domain name oxpestcontrol.co.uk as it includes the keywords pest control and their site can also be found via oxpest.co.uk for those who type in the brand name.
Implement brand awareness into Your marketing strategy
Brand awareness should be an essential part of your marketing strategy. If you haven’t incorporated this into your day-to-day work, then you could be missing out on growing your business and gaining more custom. Luckily, gaining help and advice on your companies marketing strategy has never been easier with the help of digital marketers like Simon Kingsnorth who offer their expertise and advice which can help your company take its marketing strategy to new heights. This could hugely impact your business and help you continue to grow.
Be present on social media platforms
The use of social media platforms has sorn to new heights in recent years. Social media is a crucial asset for your business to have and to create brand awareness you should be active across all relevant platforms. Social media contests are just one of the ways that you can broaden your customer base. Encouraging people to tag their friends in the comments to enter a competition is a simple but hugely effective tactic as it makes people aware of your business who may not have known you before.
Having a voice on social media is a great way to reach out to new people. Consumers are likely to engage with social media accounts that post regular content and using encouraging language to ask people to like and follow you can go a long way.
Delve Into the world of guest blogging
Every business should have a blog on their website. Not only does it help drive traffic to your site, but it also increases your SEO. Although you should focus on your own blog, pitching a blog post for another publication can be hugely beneficial for your brand awareness. Successful guest posts can lead to new traffic entering your site. If you are new to the world of guest posting, then this useful blog helps to teach you some persuasive techniques when pitching a guest post and you may find some of them very useful.
Start your own podcast
One final way to create brand awareness is by starting a company podcast. Podcasts have risen in popularity tremendously over the past few years. You can interview industry professionals and share expert advice in your field of work. This is a great way to build brand awareness and it is also an opportunity for you to network and build relationships with other industry professionals. If you are a niche industry, then a podcast could really help you stand out and set you aside from your competitors.
For example, our client Dr Richard, started his own podcast. Being a guest on other peoples podcasts is also another good way of creating personal and company brand awareness, for example Dr Richard had Strength & Conditioning Fitness Coach Tom Colville as a guest.