A guest post by Anand Srinivasan, the founder of Hubbion
Instagram needs no introduction. Ever since Facebook acquired the photo sharing social network in 2012, the valuation of the business has risen exponentially from $1 billion to over $100 billion.
Can you believe it’s April already? This year is flying by!
I have been busy contributing articles to lots of business and marketing publications so it’s time to take a look at where we’ve featured in the press this year so far!
I guess the counter-question for this is: Why would the majority of businesses today either be doing something about social media, or otherwise mortifyingly aware that they aren’t doing it right/enough/effectively?
True, it’s often a waste of time.
I was asked to comment on a social media profile that I admired, and then by coincidence, these guys came into my awareness – Fred & Chloe!
So, you want to run a competition? Perhaps people win something? Perhaps they win tickets to an event you are holding? Or a prize for the best submitted image? Or perhaps their prize is that their submitted image (if it’s a photo contest) gets featured on your channel?
This is a great way to give your Instagram some interactivity, and hopefully – the holy grail in social media – “User Generated Content” – eeek – such an exciting thought!
But the worry? It will be all tumbleweeds. Your contest will fall flat on its face. It will be an embarrassment which no one dares discuss. So, I wrote this post to help prevent this.