I came across this excellent webinar from the idio Co-Founder & COO Andrew Davies.

Idio has software that gives you stats and insights into how your content marketing is working for you – This allowa you to develop a data-led content marketing strategy.

It’s definitely worth putting your details in if you are in Financial Services. Lots of stats that will convince you to look at content marketing and social media as a serious part of your marketing strategy:

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