Insight, advice, news and chit chat

A while ago I was introduced to Craig Lesser who works at  a company called Smart Currency Business. They had a genius idea to create a series of printed magazines aimed at different industries – the very industries that Smart Currency works with. By getting in touch with people who could advise these industries, Craig was not only collecting good contributions to the magazine but also meeting a whole new set of people (and once you meet Craig, you want to introduce him to people as he is just such a great guy – helpful and smart too!)

Social media in film: Forrest Gump on Twitter

Twitter: Forrest Gump

Here is the second edition about how movies can use social media platforms. In this post, I will review Twitter profile of classical drama Forrest Gump. Activity and variety are two main factors I will review.

Twitter profiles of movies are usually active up to about a year after a film’s release. And some are never really properly active at all even if they have set up the profile.

Social media in film - case study - Frozen on Facebook

We are film lovers and social media lovers so I thought to do a few deeper studies on how individual films are represented on social media platforms.

Facebook is definitely the most widespread platform to stay in touch with fans even years after a film premiere. It’s interesting to see how an animated movie which is dedicated to kids uses social media on a platfor which has a lower age limit – Facebook. Disney’s Frozen is the most successful animated movie ever.