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International Women’s Day, March the 8th, and “Fear of Missing Out”
March 8th, 2013
Posted by Keren Lerner

Ever heard of “FOMO”? Fear of missing out? Well I have had to deal with that a lot this week, as I am on holiday, and today there are all these events happening this week which I cannot be at! It’s International Women’s Day, and sometimes I like to throw myself a challenge (to prove what women can do). I have prepared this blog in just 20mins, so scuse any typos – and had to use my Iphone and an app called “TypeIt” for the image above – since I don’t have Photoshop on my laptop.
Here is what I am missing out on today:
Where I am not:
Expand Your Brand Event, London, with my friend Darshana Ubl
My friend Darshana is opening this event, and it’s run by Entrevo, a partnership lead by Daniel Priestley and Marcus Ubl. It’s an event with 12 speakrs over 2 days for SMEs to learn what the formula is for creating a super successful business with high quality services and products and impressive recurring profits – through marketing, innovation, strategic partnerships, the right mindset and all sorts of other “secret sauce”
http://www.entrevo.com/expandbrand/
Thrive 2013 Conference, London, with my friend Julie Hall
A full day of speakers, learning and networking held by Women Unlimited Worldwide, founded by my friend Julie Hall. This is the first year I can’t be at this annual event, and this is actually the official launch of “Women Unlimited Worldwide” (my sources tell me) and what I will be missing is a day full of inspirational female businesswomen speaking – who have incredible stories of failure and success and practical effective tips and advice which will teach and inspire the audience.
http://www.womenunlimitedworldwide.com/thrive-2013/
South By Southwest (SXSW), Austin, Texas, with my friends Dan McKernan and Craig Bower
An annual conference of film music and technology, which I have never attended would really love to. How could I be there next year and at Women Unlimited Worldwide conference? If they could invent that being in two places at once potion. For me the most interesting part is the “interactive” bit, which starts today and runs till the 12th with alks from leaders in emerging technology (a lot of new stuff gets introduced at SXSW so it’s worth watching the tweets!).
My friend Dan McKernan is there with his company UMeTime and also my friend-from-Twitter and now Facebook and Instagram, Craig Bower from Design that Rocks, has a stand there!
Where I am
Skiing in Wagrain, Austria: I am on a family holiday which was booked ages ago. The weather is perfect for skiing and I have to pay attention to skiing when I am skiing so cannot do too much work thinking but I do on the lifts sit, contemplate life, and come up with ideas for my business in my head. I also do blogging in my head sometimes too!
There in spirit: I am thinking about my friends around the world at their big events, and wishing them luck and sending them good energy!
On Twitter: Luckily for me, I know how to click on a hashtag, so I cant be missing much as attendees to these events are going to be tweeting away like crazy.
The hashtags are:
So, hope you are also feeling a bit of FOMO, and we feel we are together in not being together! See you at some other inspirational event, some other time, hopefully soon. In the meantime, let’s talk on Twitter!
Our very own Chris Dal Din is also a talented artist. He even does owls! Is there no end to the amazingness of the TLD team?
February 26th, 2013
Posted by Keren Lerner
Everyone has a talent – and the folk here at Top Left Design have so much talent it’s coming out of our ears. I would like to say “literally” but that wouldnt be accurate. However, we do like to show off a little more than just amazing websites. I am proud to present a selection of artwork by Chris Dal Din (see him on our team page)
You may wonder why we use owls in our branding at TLD. For this reason, I wrote a blog about it and you can read it here. See, it’s all related and relevant!




Excitement! I was featured in the ’124 Not-So-Boring Marketing Ideas’ post, and been awarded the “Anti-Boring Marketing Advice” badge of approval!
February 22nd, 2013
Posted by Keren Lerner

Last week during the February freeze I opened my emails and was quickly warmed and excited by what I saw. Elizabeth from 919 Marketing had contacted me with kind praise and told me that she was going to be using our blog post about the dangers of auto-posting to multiple social media platforms.
Happy Friday!
I wanted to let you know how much I enjoyed your blog post about auto posting the same updates to multiple social media platforms. I thought your reasons for thinking twice before auto posting were spot on.
In fact, I liked it so much that we included it in a roundup of 124 of our favorite marketing posts for our Valpak blog. Here’s a link to the roundup in case you want to check it out… 124 Not-So-Boring Marketing Ideas for Small Business from Really Smart Bloggers!
So, we wanted to say thank you! Thanks for your fresh approach and for spicing up the business blogging world with some personality and creativity. Our brains appreciate it!
You’re not like the average marketing blogger offering the same cookie cutter marketing advice – you’ve got a distinctive perspective. So for kicks we made a badge you can pop on your site if you want to let everyone know you’ve been featured. The “Anti-Boring Marketing Advice” badge is attached to this email, or you can download the HTML straight from our site, just check out the link to the post.
Thanks again for the great read and I’m looking forward to reading your future posts as well!
Elizabeth, On Behalf of the Valpak Team
Stressing about your website?
February 20th, 2013
Posted by Keren Lerner
I wrote this post for Woman Unlimited Worldwide but i thought I would include it here too! Hope you find it useful!
Stressing about your website? Read these 3 tips and feel better, ahhh.
Your website. That all important representation of you, on the web. I bet there are things you would like to change about if you could. If you had the budget, or the time, or you could just do it yourself quickly, wave a magic website wand – you would go and tweak and fix a whole load of little niggly things that are bugging you.
Some websites are really bad – so bad I would put them in a box labelled “lost causes” or better yet, take them off the internet so no one else’s eyes need to bleed again.
In these cases, you should really just start again with a fresh new site (and put up a nice clean holding page instead for now). You need to be honest with yourself if this is the case for you. It’s often more expensive to try and fix a badly built or badly designed website than it is to redo it – in the long run. As my mom says – “cheap is expensive”.
I cannot contain the excitement! I got to interview Joshua Harris – “The A Board Dude”
February 10th, 2013
Posted by Keren Lerner
This is super exciting. I have had the chance to interview and feature someone I have been a fan of for quite sometime – someone clever, creative, talented, and funny. And who I haven’t met in person (yet).
A bit of background: I walk by The Breakfast Club quite often on the way to work and I often take pictures of the signs (“A Boards”) outside and post them on Instagram – because they are funny and creative. See below for some of the boards I took pictures of:


I noticed the Twitter name of the guy who puts them up – @TheABoardDude – and said to myself, “I need to interview this guy”
So, I contacted him on Twitter, showed him my Instagram feed (to prove I am a fan) and asked if I could interview him (I would email him questions and he would email me back the answers). I knew he was a smart guy, and it was further proven by his answer:
@topleftdesign I’d be happy to answer any questions you throw at me. Shall I just message you my email address?
— Joshua At The BC (@TheABoardDude) February 6, 2013
Read the rest of this entry »
9 things to do in order to drastically improve your chances of getting an internship here at Top Left Design
February 8th, 2013
Posted by Keren Lerner

Hello lovely person who wants to work for us! We are flattered! We love to have interns here, as it gives us the opportunity to meet new people. And out of the people who work here, Chris, Nichaela, JP, Kevin, Tamlyn and Aric all started out as work experience or internship people. We like to “try before we buy”. Read the rest of this entry »
We love our hosting company so much, we blogged about them
February 8th, 2013
Posted by Keren Lerner
Alvaro and Alan at their desks - 3dPixelNet
We have a long standing relationship with 3DPixelNet. A brilliant hosting company who match us with their incredibly high levels of service. And while we are promoting them in this post, just know, there isn’t an ulterior motive. We aren’t getting a discount from them from writing this post. We just want to show you a little bit of insight into what it takes to run a fantastic business which is based on taking care of servers where people’s websites and emails live.
3DPixelNet is made up of 3 geeks who really know their way around a server – Alan, Simon, and Alvaro. I asked my good friend Alan, director of 3DPixelnet (and also my “Twitter godfather – he was the first person who got me onto Twitter back in ’08) some questions about his wonderful business.
1. What are the most common questions you get from clients?
A. Clients are rightly concerned about their email these days. Despite the proliferation of social media, email is still the bread and butter of inter company communication. If they can’t get their email, they have issues. Clients want their email on the machines and on their mobile devices all at the same time.
2. What do you think our clients like about your service?
A. I think people want their queries answered quickly, and we do that. Our average response time is well under 15 minutes. I think people understand that things can happen, but are happy that someone is there to help.
3. How would you describe your relationship with TLD?
A. Excellent of course! I think our companies are of mutual benefit to each other. Top Left Design know that 3DPixel is backing them up in all their security and hosting needs.
4. Is TLD typical of the types of business you partner with?
A. As a hosting company we host a lot of web design companies who sell services to their own clients. As such, we are an extension of their service and we are proud that they think we compliment their own ethos. Top Left Design is a good example of this. Top Left Design are not like other design companies though insofar as they take their customer support to new levels. Not a plug at all! But it does makes us consider our own customer support which I’m sure has benefited.
We host a whole range of interesting clients, from secret underground dining experiences to eCommerce music retailers to churches and schools. Each client has a different requirement from their online presence.
5. What else does your company do besides taking care of TLD so well, and taking care of servers?
A. A huge amount of our time at the moment is spent developing our own in-house technology to ensure smooth operation of the servers and hosting environment. We also are pushing our salvagemysite.com website which helps people who have had their websites hacked. It’s a good insight in to what exploits are out there, and it’s a great way to introduce ourselves as a company who can get things done. A high percentage of sites we fix move to our hosting services!
6. Do you need special qualifications to work at your company?
A. The things we do, they don’t teach in school or University. You need to be a very unique person (nerd) really which can be surprisingly hard to find. Aside from that, you need to be good at nerf gun fights!
As the technology industry progresses very quickly, we need to spend a fair chunk of our time investigating new ways of doing things. Motivation about technology is a must for anyone working here.
7. Tell us some stats about your server kits? (how many servers/gigabytes/locations/how often backup/etc)
A. We use world class Supermicro server chassis and motherboards and build the rest of the systems ourselves, specific to our customers needs. No to off-the-shelf Dell servers! We use an obscure, but high performance Linux operating system called Slackware and have built our own control panel system to go on top of it as common control panels don’t cut the mustard for what we need.
We were one of the first companies to start putting SSDs (Solid State Drives) in servers because of their high performance and low power usage.
For managed customers, we back up every day and have 28 days worth of backups in an offsite datacentre location.
Our primary base is in Manchester, however we are seriously considering expanding into London in 2013. We have several systems in the USA for redundancy.
I can’t put a finger on how much data we have, but rest assured it’s an awful lot!
8. Any cool clients/projects you want to highlight
A. Off the top of my head, the ladies amongst your readership may be interested to know we host Soap&Glory, which is a well known cosmetics brand. The entrepreneurs amongst the readers will have heard about Zapper who recently left the Dragon’s Den with the highest ever investment of £250,000 from a single Dragon (read more: ). Music Lovers will be familiar with The Warehouse Project ( thewarehouseproject.com ). On a personal note I am trying to get some benefit from hosting TheWhiskyLounge ( http://www.thewhiskylounge.com/ ) who operate whisky tastings throughout the UK. Close to my heart!
As for projects, we’re currently trying to get ahead of the curve and roll out IPv6 to our entire network. IPv6 is the next ‘upgrade’ of the internet designed to replace IPv4. ‘Clients may be familiar with an IP address which looks like 192.168.1.2 however these are swiftly running out. IPv6 addresses look like 2a03:f2c0:0:65:0:1:1:1 (not easy to remember!). Progressive companies are converting or upgrading to IPv6 in order to be in a advantageous position ahead of time. Put it this way, if you receive an email from a gmail.com address via Top Left Design, it’s most likely over this ‘new’ IPv6 protocol!
Some things you should know about WordPress (which I know, and I am not a coder either)
February 5th, 2013
Posted by Keren Lerner

As the CEO/Owner/Director/Founder/Other fancy title of Top Left Design, I know a lot of things, but not everything! I come from an design background, not a coding background so I woudn’t claim to be especially technical – though I suppose compared to many I am.
But even though I am not strictly technical, I like it when technology just works – and makes life easier. A few years ago, when we started using WordPress for blogging, I saw this was different from other systems – I liked it – it’s easier to use and more flexible. And our two in house coders, Kevin and JP (previously featured on our post on Geek Appreciation Day) are specialists in WordPress sites. It’s our system of choice, and I wanted to let you know why – and some useful facts about it – so we share the joy of WordPress! Read the rest of this entry »


