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Keren Lerner

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Did you know?⁠ ⁠ We allowed aspiring designers

Did you know?⁠
⁠
We allowed aspiring designers and students to come in for work experience.⁠
We've now developed a purposeful program for chosen students to improve their portfolios.⁠
⁠
Many come because internships are required for their university degrees or expected by their schools. ⁠
⁠
Out of the many we worked with, we hired 5 full-time.⁠
⁠
Since we started working remotely, things have changed. ⁠
⁠
Here, Keren explains the difference. ⁠
⁠
Our most recent intern, Tatiana, was amazing, and we have even featured some of her design work here.⁠
⁠
This was recorded as part of a Zoom call with our client Wendy.⁠
⁠
BTW:⁠
⁠
We plan to run a learning program in partnership with a university, where students can learn the skills needed to run social media campaigns - including design, copywriting, and scheduling while partnering with rescue shelters through Starlight Barking - the dog rescue charity founded by Wendy.⁠
⁠
#workexperience #graphicdesign #starlightbarking #internships #learning #skillls #socialmedia #timings

Knowing your business doesn’t make you good at m

Knowing your business doesn’t make you good at marketing.⁠
⁠
Helping your clients understand your value does.⁠
⁠
We know, it's a special skill to translate your business knowledge to your website and marketing strategies.⁠
⁠
Even if you:⁠
⁠
> Started your business, did all the sales at least for the first few years.⁠
> Experienced all the objections. ⁠
> Know all your USPs.⁠
⁠
We see this often with our clients. ⁠
⁠
They know their businesses inside out but struggle to communicate that effectively online. ⁠
⁠
Many rely on personal relationships and referrals, which works well until they aim for growth.⁠
⁠
When it comes to expanding your reach, being visible and clearly communicating your key messages to new clients is crucial.⁠
⁠
Here are some insights to:⁠
⁠
→ Stop coasting on referrals ⁠
→ Start focusing on strategic visibility.⁠
⁠
(Hint: this is key to sustainable growth).⁠
⁠
Some examples:⁠
⁠
𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: ⁠
❌ Our service includes X, Y, and Z. ⁠
😊 With our service, you’ll achieve A, B, and C outcomes.⁠
⁠
𝐃𝐞𝐬𝐜𝐫𝐢𝐛𝐢𝐧𝐠 𝐚 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 ⁠
❌ This is what you should do… ⁠
😊 In scenario X, we do Y⁠
⁠
𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐲𝐩𝐢𝐜𝐚𝐥 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬⁠
❌ We’re the best in the market ⁠
😊 Here are some success stories from clients who had similar concerns and how we addressed them⁠
⁠
𝐎𝐯𝐞𝐫𝐜𝐨𝐦𝐢𝐧𝐠 𝐩𝐫𝐢𝐜𝐞 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 ⁠
❌ Our price is justified by our premium features. ⁠
😊 These are the tangible results and benefits our clients have experienced with our service.⁠

What makes your work matter?⁠ ⁠ > if a tree fa

What makes your work matter?⁠
⁠
> if a tree falls in the middle of a forest, and no one hears it – did it happen?⁠
> If you have breakfast, but you don’t take a photo, did you eat it?⁠
> If you eat popcorn in the cinema, and it was dark, do those calories count?⁠
⁠
Verbal and written acknowledgment that you love our work (and by extension, us 😊 ) is a true motivator. ⁠
⁠
It is what makes our efforts. experience and skills feel worthwhile.⁠
⁠
Consider this when working with any of your suppliers and your team.⁠
⁠
Showing appreciation each time you're happy will go a long way in building your relationship and you will get the best out of people. ⁠
⁠
If clients like our work, and TELL us - we get the benefits of sharing those positive points in our own website/marketing, for credibility and social proof. ⁠
⁠
Which generates more referrals - the key to our business success. ⁠
⁠
And because “words of affirmation” is our love language, we’re motivated by the love!⁠
⁠
You can use the hypnotic power of positive words on people like me, and others in my team at TLD for many advantages - if you’re recognise their power:⁠
⁠
Big hint: From these simple words of affirmation, here are some of the extras you can enjoy with TLD:⁠
⁠
Favours⁠
Advice⁠
Scoping⁠
Examples⁠
Quick lessons⁠
Extra changes⁠
Special deals⁠
⁠
The point is, it pays to be nice!

Our client Wendy is the founder of the dog rescue

Our client Wendy is the founder of the dog rescue charity Starlight Barking. ⁠
⁠
She has so many stories.⁠
⁠
Here you can meet her own rescue dogs - Betty and Jack.⁠
⁠
She has built this unique charity from her own love for doggies, hard work and passion. It's inspirational!⁠
⁠
We at TLD have been with her from the start, doing the branding, social post designs, promotional material, print design, website, and updates. ⁠
⁠
Most recently we (Keren, Amy, Tam and Candice) climbed Mount Snowden on the "Barking Mad" charity trek.⁠
⁠
There is so much more to be done, to help stray dogs find loving homes, and improve conditions in overcrowded dog shelters. ⁠
⁠
If you are interested in contributing, please reach out to us. We would be happy to facilitate an introduction to Wendy or direct you to the website where you can learn more about the dogs available for adoption (www.starlightbarking.co.uk).⁠
⁠
⁠
#charity #rescuedogs #adoptdontshop #rescuedog #rescueadog #websitedesign branding #clientlove

Keren took this picture during a co-working day wi

Keren took this picture during a co-working day with Tam.⁠
⁠
This is a wall-hanging feature in front of Tam's workspace. ⁠
⁠
Your work environment significantly impacts your productivity, mood, and overall well-being.⁠
⁠
We spend a substantial portion of our lives working, so why not make that space inspiring?⁠
⁠
An inspiring environment fuels creativity, reduces stress, and encourages a positive mindset. ⁠
⁠
When you’re surrounded by elements that resonate with your aspirations, you’re more likely to thrive!⁠
⁠
𝗦𝗼𝗺𝗲 𝗶𝗱𝗲𝗮𝘀:⁠
⁠
📌 Inspirational words (Tam has one of our team values - Enthusiastic and energetic, shown here)⁠
📌 Pictures or magnets that remind you of happy times⁠
📌 Thank you notes from clients⁠
📌 Plants and greenery⁠
📌 Fun stickers or pins, like the one of Bart Simpson which was created by Nick, who is Elisa's husband, and Elisa is also a colleague of ours!⁠
📌 Photos of you/loved ones⁠
📌 Cards you received and specifically liked the design of⁠
⁠
How do you decorate your workspace?

Small steps, big leaps - a philosophy we really fo

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