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    Keren Lerner

    Top Left Design

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    Some of our work is behind the scenes, and we've r Some of our work is behind the scenes, and we've really been enjoying working with Abby from Willa Phoenix. ⁠ ⁠ Last year, we helped with some technical connections for the WIlla Phoenix website - some e-commerce point-of-sale devices, as well as linking them up technically with the Immaculate Vegan website.⁠ ⁠ Then, earlier this year, Keren began working with Abby on some more marketing-led projects. This has resulted in a brand new LinkedIn profile for Abby, to tell her story and share her unique vision for her amazing brand Willa Phoenix, which is all about ethical high-end vegan fashion. 🌱👠 ⁠ ⁠ Be sure to follow @willa.phoenix here on Instagram. ⁠ ⁠ ⁠ 🌟Her full testimonial is below:🌟⁠ ⁠ -----------------------⁠ I first touched base with Keren when I was referred to her through a mutual contact. Since meeting her she has been a tremendous resource on several fronts.⁠ Her multifaceted team and their wide depth of skill has helped Willa Phoenix in everything from technical issues with our website, to design, plugin updates, protection from potential viruses, marketing insight and inspiration, and even extending to social media growth.⁠ ⁠ Keren is a delight to work with. She is personable, knowledgeable but also can relate to what it is like to be a small independent business owner facing all the challenges building a business from the ground up encounter.⁠ ⁠ In my experience with her, she has genuinely made me feel she has a vested interest in my success. Our meetings are productive and creative. She always leaves me with an agenda to fulfil and without fail follows up to check on my progress.⁠ ⁠ Since working with her, not only do I have a contact for the technical aspect of my website so when things do go wrong it is a huge relief to be able to reach out to her team and get the issues remedied almost immediately but also she has been a great and sound asset to bounce creative ideas off.⁠ ⁠ ⁠ #happycustomer #teamwork #feedback #testimonials #customerfeedback
    We obviously have a specialty in WordPress bespoke We obviously have a specialty in WordPress bespoke sites, but believe it or not, we’ve worked on a few Squarespace sites too.🌟 Squarespace vs WordPress 🌟👉 Squarespace Pros: 👉 Easy to use with drag-and-drop design - quicker to put together👉 Beautiful pre-made templates👉 All-in-one platform (hosting included)👉 Good customer support👎 Squarespace Cons:👎 Limited customisation options👎 Easy to mess up those beautiful templates unless you’re a professional designer👎 Can be surprisingly pricey, especially for eCommerce👎 Not as many third-party integrations as WordPress👉 WordPress Pros:👉 Highly customisable with any design you like (we create completely from scratch designs and nothing holds us back)👉 Wide range of plugins and integrations available👉 Open-source so upgrades are delivered to all👉 Great for SEO - the industry best!👎 WordPress Cons:👎 Steep learning curve, especially for beginners👎 You’ll probably need us to help put it together👎 Requires separate hosting and regular security upgrades👎 More time-consuming to set up and maintainWhile both platforms have their pros and cons, at our company, are WordPress fans.This is because we give the highest possible quality websites for our clients - to WOW and impress, not disappoint!Which one would you choose? Let us know in the comments! 💬
    If you're not sure and want a less automated, more If you're not sure and want a less automated, more human approach, book a session with Keren to review all the ways you come across and specifically to help with the way you put across your bio and Linkedin "About" text⁠ ⁠ #book #onetoone #session #linkedin #personalbranding
    Another brilliant James Clear quote! ⁠ ⁠ Our t Another brilliant James Clear quote! ⁠ ⁠ Our team is always on the lookout for ways to improve and innovate, and we take pride in our core values, which include Teach and Learn, Efficient, Effective, and Reliable, Caring and Helpful, and Enthusiastic and Energetic. ⁠ ⁠ Taking a moment to breathe deeply and think about our “Teach and Learn” value⁠ ⁠ We believe in continuous improvement and learning, which is why we are always trying the latest tools for productivity, efficiency, design, and communication. We share our knowledge as a team and with our clients, taking the time to clearly explain technical how-tos, tips, and tricks.⁠ ⁠ As James Clear says, "When you need to learn quickly, learn from others. When you need to learn deeply, learn from experience." ⁠ ⁠ Things get better when we learn from each other!⁠ ⁠ #WebsiteDesign #CustomerService #Innovation #CoreValues #ContinuousImprovement #Learning #Communication #Efficiency #Productivity #Design #TechnicalHowTos #TipsAndTricks #Caring #Helpful #Enthusiastic #Energetic #JamesClear #Experience #TailoredServices #PositiveAttitude #Friendly #Approachable⁠
    We truly believe that websites are the home base o We truly believe that websites are the home base of a business and worth the attention.⁠ ⁠ However, it’s also true that they are mostly neglected. Recently, Keren reviewed 7 websites, from very successful businesses.⁠ ⁠ "I was able to easily find 5 or more things that needed to be fixed. Many of them were quick wins, things that could be fixed within half an hour of effort."⁠ ⁠ Here’s what people say as their excuses for this website shame or neglect:⁠ ⁠ 👉 We don’t get much work from our website – it’s usually word of⁠ mouth!⁠ 👉 Don’t people mostly look at social media these days?⁠ 👉 I can’t afford to make changes⁠ 👉 I don’t have the space in my head to even think about it.⁠ 👉 We just did a whole new site, I don’t want to get back into it all⁠ over again⁠ ⁠ So I have created 4 short tasks that can move you forward to a better situation, despite all the excuses above. Read, think, consider. I know you will not regret these 10 minutes, less time than you spend scrolling through social media or dealing with your junk mail or⁠ other non-productive tasks!⁠ ⁠ 10 minute website success tips:⁠ ⁠ 1️⃣ Browse through your site and make a list of the things that annoy you the most.⁠ ⁠ 2️⃣ Ask for an SEO audit and see how your site is scoring for keywords you want to be found for.⁠ ⁠ 3️⃣ Send the website to your favourite three clients and ask what they think is missing or off-putting.⁠ ⁠ 4️⃣ List the 3 reasons you're the right choice for your ideal client and then check if your site agrees!⁠ ⁠ #business #website #success
    🌟 Three tips to make your website more "human" 🌟 Three tips to make your website more "human" (yes, we know this seems ironic, but we also know it's possible and it works!)🌟⁠ ⁠ 1️⃣ Feature the Founder: People love to know the story behind a business. It's proven that people are more interested in stories than just a list of facts and "founded in 1843" type stuff!⁠ ⁠ 2️⃣ Bio for each of the team members: This will give your brand a human face. And this is probably a good time for us to say "literally"! Visitors may not feel like they know the people behind the brand (that would be silly) BUT it does show you're real people, and this will creates a sense of trust and connection - ask anyone (ask us!)⁠ ⁠ 3️⃣ Writing in a friendly approachable tone of voice: It will make your website feel more welcoming and approachable. Write like you talk! You can tell who is writing this because perhaps there's an overuse of exclamation marks!⁠ ⁠ A certain type of writing does make it feel like your you're reading something from a friend, which will encourage them to stay on your website for longer. Awww!⁠ ⁠ 🤩 At Top Left Design, we really like to customise EVERYTHING.⁠ ⁠ We take into account each of your goals beyond the "make more money" one - and tell the business story. ⁠ ⁠ We don't use templates or cookie cutters, each website is a unique design and site structure for clarity, with lots of human - factors! ⁠ ⁠ 👉🏼 Let's make your website more human! Contact us at Top Left Design to explore how being human beings, even through our websites, makes the world a better place! 😊⁠ ⁠ ⁠ ⁠ #websitedesign #branding #customdesign #userexperience #contentstrategy #digitalmarketing #smallbusiness #entrepreneur #brandidentity #websitedevelopment #wordpress
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