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    Keren Lerner

    Top Left Design

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    Did you know that 48% of people believe that websi Did you know that 48% of people believe that website design is the most important factor in determining the credibility of a business? ⁠ ⁠ Yes - the design!⁠ ⁠ With this in mind, it's crucial to ensure that your website looks professional and trustworthy. Hard for many, but we at TLD actually find it's something that flows naturally!⁠ ⁠ Certain design mistakes can damage your website's credibility. ⁠ ⁠ Some people don't care, but many people do! We know because we hear it all the time.⁠ ⁠ Terrible design or even design errors causes embarrassment, and prevent potential clients from getting in touch. It's sometimes hard to pinpoint but we as humans are getting more used to the difference between GOOD and bad design.⁠ ⁠ If can also affect your ability to attract staff, referrals, external investment and partnership opportunities!⁠ ⁠ Examples include:⁠ ⁠ 👉 Using too many colours or fonts⁠ 👉 Cluttered layouts⁠ 👉 Huge gaps between paragraphs⁠ 👉 Lines of text that are too squashed⁠ 👉 Elements being too close to the edge or each other⁠ 👉 Outdated designs⁠ 👉 Poor quality images - or cheesy ones!⁠ 👉 Lack of mobile responsiveness⁠ 👉 Confusing navigation⁠ ⁠ At Top Left Design, we specialise in creating custom designs that reflect your brand's personality and ethos. You can see this by checking out our website and portfolio. We're very very proud of our work!⁠ ⁠ Our designs are tailored to your needs, and we take the time to listen to our clients in order to create unique and user-friendly designs and then we have all this experience and talent to see it through.⁠ ⁠ Want us to assess your website, openly and honestly, for a design and credibility score, backed up by a proper report? Message us with the word "Design for credibility" and we'll give that to you - no obligation and with the aim of "cleaning up the internet"⁠ ⁠ ⁠ #credibility #customdesign #websitedesign #branding #personality #userresearch #brandidentity #statistics
    👉 Is a Blog Worth It These Days? 👈⁠ ⁠ ⁠ (BTW this is a picture of Caspar, one of Keren's mom's dogs! He's the sweetest! A brown English lab, of a certain age, with the gentlest nature!)⁠ ⁠ Blogging (and we mean for business, not for personal use) has been around for a long time.⁠ ⁠ But people do question:⁠ Is it still worth it in today's digital landscape? ⁠ ⁠ Especially with all these long LinkedIn posts people are writing, that are getting ALL the attention?⁠ ⁠ Well, we love the long LinkedIn posts, and yet, we still have a blog - www.topleftdesign.com/blog if you want to check it out. ⁠ ⁠ We're happy with having it, and in some cases, our blog articles get more traffic than our homepage. ⁠ ⁠ This means, people find us FIRST via a blog article and then click around our site!⁠ ⁠ Here are some pros and cons to help you decide:⁠ ⁠ ## 👍 Pros:⁠ ⁠ - 📈 Increases website traffic and SEO (as we've seen first hand)⁠ - 💰 Generates leads and revenue (from the traffic)⁠ - 📢 Establishes authority and credibility in your industry⁠ - 📚 A platform for sharing knowledge, personality and insights⁠ - 🎨 Allows for creative expression and personal branding⁠ ⁠ ## 👎 Cons:⁠ ⁠ - 🕰️ Time-consuming to create quality content⁠ - 🤝 Requires consistent effort and commitment⁠ - 📌 Can be difficult to stand out⁠ - 📉 Results may take time to see⁠ - 🚫 Risk of negative feedback or criticism⁠ ⁠ ⁠ ⁠ #blogpost #blogger #socialmedia #interview #writing #emailmarketing #contentmarketing #website #blog #writerslife
    Some of our work is behind the scenes, and we've r Some of our work is behind the scenes, and we've really been enjoying working with Abby from Willa Phoenix. ⁠ ⁠ Last year, we helped with some technical connections for the WIlla Phoenix website - some e-commerce point-of-sale devices, as well as linking them up technically with the Immaculate Vegan website.⁠ ⁠ Then, earlier this year, Keren began working with Abby on some more marketing-led projects. This has resulted in a brand new LinkedIn profile for Abby, to tell her story and share her unique vision for her amazing brand Willa Phoenix, which is all about ethical high-end vegan fashion. 🌱👠 ⁠ ⁠ Be sure to follow @willa.phoenix here on Instagram. ⁠ ⁠ ⁠ 🌟Her full testimonial is below:🌟⁠ ⁠ -----------------------⁠ I first touched base with Keren when I was referred to her through a mutual contact. Since meeting her she has been a tremendous resource on several fronts.⁠ Her multifaceted team and their wide depth of skill has helped Willa Phoenix in everything from technical issues with our website, to design, plugin updates, protection from potential viruses, marketing insight and inspiration, and even extending to social media growth.⁠ ⁠ Keren is a delight to work with. She is personable, knowledgeable but also can relate to what it is like to be a small independent business owner facing all the challenges building a business from the ground up encounter.⁠ ⁠ In my experience with her, she has genuinely made me feel she has a vested interest in my success. Our meetings are productive and creative. She always leaves me with an agenda to fulfil and without fail follows up to check on my progress.⁠ ⁠ Since working with her, not only do I have a contact for the technical aspect of my website so when things do go wrong it is a huge relief to be able to reach out to her team and get the issues remedied almost immediately but also she has been a great and sound asset to bounce creative ideas off.⁠ ⁠ ⁠ #happycustomer #teamwork #feedback #testimonials #customerfeedback
    We obviously have a specialty in WordPress bespoke We obviously have a specialty in WordPress bespoke sites, but believe it or not, we’ve worked on a few Squarespace sites too.🌟 Squarespace vs WordPress 🌟👉 Squarespace Pros: 👉 Easy to use with drag-and-drop design - quicker to put together👉 Beautiful pre-made templates👉 All-in-one platform (hosting included)👉 Good customer support👎 Squarespace Cons:👎 Limited customisation options👎 Easy to mess up those beautiful templates unless you’re a professional designer👎 Can be surprisingly pricey, especially for eCommerce👎 Not as many third-party integrations as WordPress👉 WordPress Pros:👉 Highly customisable with any design you like (we create completely from scratch designs and nothing holds us back)👉 Wide range of plugins and integrations available👉 Open-source so upgrades are delivered to all👉 Great for SEO - the industry best!👎 WordPress Cons:👎 Steep learning curve, especially for beginners👎 You’ll probably need us to help put it together👎 Requires separate hosting and regular security upgrades👎 More time-consuming to set up and maintainWhile both platforms have their pros and cons, at our company, are WordPress fans.This is because we give the highest possible quality websites for our clients - to WOW and impress, not disappoint!Which one would you choose? Let us know in the comments! 💬
    If you're not sure and want a less automated, more If you're not sure and want a less automated, more human approach, book a session with Keren to review all the ways you come across and specifically to help with the way you put across your bio and Linkedin "About" text⁠ ⁠ #book #onetoone #session #linkedin #personalbranding
    Another brilliant James Clear quote! ⁠ ⁠ Our t Another brilliant James Clear quote! ⁠ ⁠ Our team is always on the lookout for ways to improve and innovate, and we take pride in our core values, which include Teach and Learn, Efficient, Effective, and Reliable, Caring and Helpful, and Enthusiastic and Energetic. ⁠ ⁠ Taking a moment to breathe deeply and think about our “Teach and Learn” value⁠ ⁠ We believe in continuous improvement and learning, which is why we are always trying the latest tools for productivity, efficiency, design, and communication. We share our knowledge as a team and with our clients, taking the time to clearly explain technical how-tos, tips, and tricks.⁠ ⁠ As James Clear says, "When you need to learn quickly, learn from others. When you need to learn deeply, learn from experience." ⁠ ⁠ Things get better when we learn from each other!⁠ ⁠ #WebsiteDesign #CustomerService #Innovation #CoreValues #ContinuousImprovement #Learning #Communication #Efficiency #Productivity #Design #TechnicalHowTos #TipsAndTricks #Caring #Helpful #Enthusiastic #Energetic #JamesClear #Experience #TailoredServices #PositiveAttitude #Friendly #Approachable⁠
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