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Better email subject lines

3 ways to improve your email subject lines

If you’re doing any email marketing – even a one off invite to an event, you need to seriously consider your subject lines.

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    About the Author

    Keren Lerner

    Top Left Design

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    • Preparing for a cookieless future:#marketing #browsershttps://t.co/8wFIexd7mX https://t.co/lX74zMugjI about 2 days ago from Buffer

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    Beautifully simple upsell copy.#copy #coffee #co Beautifully simple upsell copy.#copy #coffee #copywriting #simple #another #anotherone #upsell #upselling #marketing #creative #creativecopy #cup #coffeecup(Shared on LinkedIn by Konrad Sanders)Shout out to @coffeeconfessionals
    You know we always get good quotes to design from You know we always get good quotes to design from James Clear, author of Atomic Habits!⁠ ⁠ One of our favourite other quotes is:⁠ ⁠ A year from now, you'll wish you started today!⁠ ⁠ Getting started seems to be a big sticking point for a lot of people.⁠ ⁠ How many times have you put something off, then started, and realised an hour or 2 later, you're done!⁠ ⁠ Or almost done, or well on your way, or making headway!⁠ ⁠ Why did you wait so long to start!⁠ ⁠ Many articles have been written with tips on procrastination and tips to overcome this common affliction.⁠ ⁠ Some of our favourite tips:⁠ ⁠ 📅 Diary blocking - make an appointment in your diary to do the task, and at LEAST do the first step. Once you begin, it's much easier to continue!⁠ ⁠ 🏃‍♀️Work Sprints: Meet with a friend, sent a time limit, tell each other what you will each work on, and get to work- no talking till the time up and ONLY work on what you said you would!⁠ ⁠ 🐸Eat that Frog - based on the famous book by Brian Tracy, do the thing that's hardest, first thing! And then you've done the hardest thing already!⁠ ⁠ ⁠ #begin #procrastinator #procrastinate #distractions #procrastinationatitsfinest #procrastinating #situation #laziness #stressed #actionsteps #focusforward #bestselfco #anxietymemes #anxietyart
    Keren gets many emails from those who we don't kno Keren gets many emails from those who we don't know and this one, from Phil from @Packhelp (do follow them!), caught her eye and lead to a great new article on our blog about Onboarding Boxes.⁠ ⁠ Go to our blog:⁠ ⁠ https://www.topleftdesign.com/blog and you'll see it.⁠ ⁠ Or here's the full URL:⁠ ⁠ https://www.topleftdesign.com/making-new-hires-feel-welcome-with-onboarding-boxes/⁠ ⁠ If you've never heard of "onboarding boxes" read the article on our blog all about it.⁠ ⁠ And for those who like a bit of well-written copywriting that caught Keren's eye, see below for the original text. Images indicated but not included.⁠ ⁠ ⁠ SUBJECT: The wittiest email you'll read in the next 8 minutes⁠ ⁠ ⁠ ------------------⁠ ⁠ Greetings and salutations Keren⁠ ⁠ You don't know me, I’m Phil, part of the content team at Packhelp. ⁠ ⁠ Here's a picture of me (and my LinkedIn) so you know you're talking to a real person:⁠ ⁠ ⁠ I got your contact details from a guy who was selling USB drives down a dimly-lit alleyway. By that, I mean I got it from Linkedin. ⁠ ⁠ Anyways, I’ll be brief. ⁠ ⁠ I’d love to write a guest post for your blog. ⁠ ⁠ Here's you: pffft, delete⁠ Here's me:⁠ ⁠ ⁠ [PICTURE OF PHIL]⁠ ⁠ You don’t want to put below average guest posts on your blog. ⁠ ⁠ And if you've read this far, it's pretty evident that I don't create 'average' content, as you can see from the following handpicked guest posts written by myself:⁠ ⁠ [LIST OF LINKS]⁠ ⁠ ⁠ I could post more, but this email isn’t about me - it’s about getting a high-quality guest post on your blog. ⁠ ⁠ Now, I can throw you a handful of ideas that are great from Packhelp’s point of view *cough the role of an unboxing experience in marketing cough cough* but here's what you can do: ⁠ ⁠ Tell me about any burning ideas that you’ve just not had the time to get around to writing. ⁠ ⁠ If these kinds of ideas don’t exist, let me know and we can throw some ideas back and forth. ⁠ ⁠ I look forward to your expletive-laden response!⁠ ⁠ -Phil⁠ ⁠ ⁠ #greatemail #copywriting #collaboration #blogging #onboardingboxes #read #readthis #funny #witty #picture #realperson ⁠ ⁠ ⁠
    Keren asked our lovely and fun-to-work-with client Keren asked our lovely and fun-to-work-with client Francesca for a testimonial on LinkedIn. The result was so great we had to share it here too!⁠ ⁠ ⁠ She wrote:⁠ -----------⁠ Keren Lerner is a master at drawing out your concepts and at setting them beautifully and clearly. In doing so she helps you finesse your own thinking about your business – so very clear to you, but would it be just as clear to your audience, to people that came across your website?⁠ ⁠ Keren helps you achieve clarity in communications, in your business, in how you or your business present yourselves to the world.⁠ ⁠ An absolutely invaluable service, delivered with wit, elegance, and efficiency. Plus, Keren is supported by a super-skilled team.⁠ ⁠ I’d work with Keren again – and again – and now treat her as a trusted adviser.⁠ ⁠ ⁠-------------⁠ ⁠ ⁠ Tip:⁠ ⁠ Ask for recommendations on LinkedIn⁠ They show up in your profile and link back to the person who wrote it. They are more involved than simple endorsements. They cannot be faked. And they stay on your profile unless someone retracts it which hasn't happened in the many years Keren has been on LinkedIn⁠ ⁠ ⁠ ⁠ ⁠ #linkedin #testimonial #clientlove #online #digital #consultancy #loveourclients #helping #sharing #improvements #landingpage
    We've got a new offer, and the whole idea came fro We've got a new offer, and the whole idea came from our client and friend, Rachel Collinson - the Donor Whisperer. She's done something similar for her charity clients, with Facebook Surgeries.⁠ ⁠ This idea came with a lot of energy from her, which we love and appreciate!⁠ ⁠ She's had many bad experiences with other agencies and now she's found us she is thrilled!⁠ ⁠ So, here's the offer:⁠ ⁠ If you have any issues with your WordPress website, whether it's the security, SSL, some bug, or glitch - or something else, you book a session with us for £100.⁠ ⁠ ⁠ 1. You explain the issues you’re having.⁠ ⁠ 2. We’ll log in and check out what’s going on to make sure we understand the issue.⁠ ⁠ 3. We fix anything that can be fixed in half an hour.⁠ ⁠ 4. We arrange a call to go through what we discovered AND suggest some helpful things you can try.⁠ ⁠ As well as any other stuff we spot that’s easy to sort.⁠ ⁠ Cost: £100+VAT (we’ll invoice you afterward).⁠ ⁠ ⁠ We have a form to sign up and book a session:⁠ ⁠ https://www.topleftdesign.com/wordpress-surgery⁠ ⁠ Or DM us here and we'll send you the link!⁠ ⁠ ⁠ More from Rachel about her experience with us:⁠ ⁠ 🗨️⁠ ⁠ ⁠Over the last 20 years, I've worked with a LOT of different coders and agencies. It's taken me this long to find an agency I can trust when it comes to WordPress. I vetted them by spending my own money on a project. It went better than expected (and I expect a lot from the people I work with). I was wowed by how fast they worked, and the design was gorge. So I'm half hoping they don't get too booked up because of this! </selfish mode off>⁠ ⁠ ⁠ #surgery #wordpress #wordpresssurgery #websitefixes #fixmywebsite #fixyourwebsite #glitches #bug #bugs #websitebug #service
    Toastmasters in Sofia, Bulgaria!At the super co Toastmasters in Sofia, Bulgaria!At the super cool SOHO venue, Keren went with Katia and Maria who will both become members of international public speaking club Toastmasters International.Many many years ago, Keren had a real and debilitating fear of public speaking and becoming a member of Toastmasters was part of the cure.There are 3 clubs in Sofia where they run meetings in English and we went together for the second time (visiting another venue last week)!As usual a great experience and highly recommended for anyone who wants to:👉 Become a better leader 👉 Improve communication skills 👉 Think better on their feet 👉 Be more persuasive 👉 Improve confidence 👉 Meet people who believe there is always more to learn in life!#toastmaster #toastmasters_international #toastmastersinternational #publicspeaking #leadership #communication #confidence #sofia #bulgaria #speak #lead #evaluate #evaluation #improve #fun #selfbelief #together

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