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How to make the most of social media tools in business: featured article in Digital Marketing Magazine + Fresh Business Thinking

This month, I wrote an article for Digital Marketing Magazine, Fresh Business Thinking and their combined audience of 100,000 digital marketers and small business owners, advising on ‘how to...

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Increasing efficiency for your small business
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Content marketing is a big journey so we may need to hold hands for a bit first.
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Keren Lerner

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@Gary22k @TheFace34 @Jonathan_Witt @ori0n7 @Mynameisjerm Random but I’ve been searching so far in vain on behalf of… https://t.co/O0eDTnAJJJ about 3 weeks ago from Twitter for iPhone in reply to Gary22k

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Outsource means paying someone else who has the ex

Hummingbirds have an extremely high metabolism, LU

Hummingbirds have an extremely high metabolism, LUCKY THEM! ⁠ ⁠ They can hover in mid-air and fly backward! How cool!⁠ ⁠ Putting this envy aside, let’s talk about business.⁠ ⁠ It’s generally believed that hummingbirds consume between 50% to 100% of their body weight in nectar each day. They are also able to slow down their metabolism at night to conserve energy. ⁠ ⁠ As businesses, we can learn from hummingbirds (yes!) to be efficient in our use of resources and to adapt to changing circumstances.⁠ ⁠ Specifically, we can:⁠ ⁠ 🎯 Focus on high-impact tasks to make the most of our limited resources.⁠ ⁠ 🔄 Be flexible and adaptable to changing market conditions.⁠ ⁠ 📈 Develop processes and systems to streamline our work and increase efficiency. For example, using project management tools like Trello or [Monday.com](http://Monday.com) (we love Trello)⁠ ⁠ 🤖 Use technology and automation to reduce the time and effort required to complete tasks. For example, using chatbots or automation tools like Zapier or IFTT,⁠ ⁠ 🧘‍♀️ Take breaks and rest when necessary to avoid burnout and maintain productivity. For example, we LOVE the Pomodoro technique! And we SHOULD be taking regular stretch breaks!⁠ ⁠ By learning from the efficiency and adaptability of hummingbirds, we can increase our productivity and achieve more with less effort. 🐦🚀📈⁠ ⁠ Hope you’re inspired. This is all part of our Big May theme “do more with less”!⁠ ⁠ #productivitytips #efficiency #businesslessons #worksmarter #prioritize #delegate #supportivecommunity #recharge #inventorymanagement #adaptability #digitaltools #Trello #Slack #Dropbox #Later #hummingbirds #highimpacttasks #flexibility #marketconditions #processes #automation #chatbots #rest #Pomodoro #stretchbreaks #productivity #achievement #inspiration #BigMay #domorewithless

"It’s not about what someone can do for you, it'

"It’s not about what someone can do for you, it's who and what the two of you become in each other's presence." - Ronald Sharp⁠ ⁠ This is about friendship. But it’s also about business relationships. The relationships, we have with clients. ⁠ ⁠ And that’s good! Because, if kept things purely transactional, that would be sad, and boring. In fact, we’ve always thought about our work with clients as co-creation. Not just them giving the green light, it and us squirreling away to quietly work it all out and then say “ta-da!” at the end. ⁠ ⁠ That doesn't work anyway.⁠ ⁠ 💬 Our briefs come from a series of conversations and questions.⁠ ⁠ 💬 Our designs are based on the unique brief.⁠ ⁠ 💬 Our designs aren’t built until our clients have been able to feedback and any changes are made. ⁠ ⁠ 💬 Our code is custom to the plan, design , and interactive instructions.⁠ ⁠ To do what we do, we need our clients to give us their feedback and information. To co-create with us. They are the ones who share the unique factors of their business that have to be translated and shared online. This is how we “reveal unique greatness through design and customisation”⁠ ⁠ Reading again, and think about how this applies to your work⁠ ⁠ **"It’s not about what someone can do for you, it's who and what the two of you become in each other's presence."**⁠ ⁠ About the original quote:⁠ ⁠ This was shared with us via James Clear. ⁠ ⁠ Ronald Sharp co-edited "The Norton Book of Friendship," including over 270 selections on the topic of friendship, ranging through the ages. This quote was from a NYT article called “Do your friends really like you”

We do NOT make content daily. We do schedule time

We do NOT make content daily. We do schedule time for content creation. ⁠ ⁠ Keren often chooses Sundays for this type of activity. She puts on music and creates! She says “It’s fun to design and work with typography and images, to write captions, to think and translate and consider and make information relevant.”⁠ ⁠ 💡 TIP: Set a clear timeframe for your content creation sessions to help you stay focused and productive.⁠ ⁠ 💬 TIP: Use a content calendar to plan and organize your content ahead of time.⁠ ⁠ 🎨 TIP: Experiment with different types of content, like images, videos, and carousels, to keep your feed fresh and interesting.⁠ ⁠ 🔍 TIP: Monitor your analytics and adjust your content strategy accordingly to see what works best for your audience.⁠ ⁠ What are your tips for creating content? Share your thoughts in the comments below! 👇⁠ ⁠ #contentcreation #socialmediamarketing #digitalmarketing #batching #productivity #contentstrategy #contentcalendar #analytics #instagramtips #toptips #marketingtips #sundayfunday

Two of us in real life on #EuropeanCoworkingDayW

Two of us in real life on #EuropeanCoworkingDayWhen Keren found out about this day on LinkedIn coinciding with her return to London we decided to meet at the Lounge / Library at The Standard by Kings Cross.First seen by Keren on a recent Instagram reel about London hidden secrets, we enjoyed near coworking perfection.CATPAWZ- as the acronym goes.Great coffee. Amazing atmosphere with music playing, Good height table. Plug access, accessible service l, Wi-Fi - and we could even have Zoom calls.We paged in Amy and worked on a unique productivity sprint using Miro as a tool to track our tasks.It was so fun and we were so productive we forgot to take pictures of the food! Avocado and toast, coffees, Full English Breakfast.#coworking #catpawz #teamwork #TLDteamlove #together #productivity #miro

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