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About the Author

Keren Lerner

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Loved by our clients!

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Another client (and website) who fills us with pri

Another client (and website) who fills us with pride – the good kind!⁠
⁠
“Dr. Joseph Jebelli's website offers a clear and informative platform for anyone interested in exploring the complexities of neurodegenerative diseases.”⁠
⁠
Joseph Jebelli's is a bestselling author of 2 books: ⁠
⁠
How the Mind Changed⁠
(The extraordinary story of how the human brain evolved… and is still evolving)⁠
⁠
In Pursuit of Memory: The Fight Against Alzheimer's⁠
The fascinating and very human story of the Alzheimer's epidemic that affects millions of people around the world - and the race against the clock to find a cure⁠
⁠
We had Tatiana work with us for 2 weeks as part of her university degree, and I assigned her to lay out some TLD featured clients images for social sharing. I then put this into Photoshop and used the timeline feature for animation. ⁠
⁠
And Tatiana also wrote 3 blurbs I could include – hard to choose which one is best, so here they all are:⁠
⁠
🧠 Neuroscience meets accessibility: Dr. Joseph Jebelli's website offers a clear and informative platform for anyone interested in exploring the complexities of neurodegenerative diseases.⁠
⁠
🧠 Unveiling the mysteries of the brain: Dr. Joseph Jebelli's website explores the fascinating world of neurodegenerative diseases.⁠
⁠
🧠 Bridging the gap between science and storytelling, Dr. Joseph Jebelli's website stands out with its focus on both scientific exploration and reader engagement.⁠
⁠

We subscribe to James Clear's email and in it, the

We subscribe to James Clear's email and in it, there was this amazing quote by Aldous Huxley on approaching life with lightness, even in the face of difficulty: ⁠
⁠
So, we created an image via Bing's image creator to go with it.⁠
⁠
Here's the quote:⁠
⁠
“It’s dark because you are trying too hard. Lightly child, lightly. Learn to do everything lightly. Yes, feel lightly even though you’re feeling deeply. Just lightly let things happen and lightly cope with them. I was so preposterously serious in those days, such a humorless little prig. Lightly, lightly – it’s the best advice ever given me… So throw away your baggage and go forward. There are quicksands all about you, sucking at your feet, trying to suck you down into fear and self-pity and despair. That’s why you must walk so lightly.”⁠
⁠
Source: Island⁠
⁠

This morning, Keren met up with Kevin, who started

This morning, Keren met up with Kevin, who started his career at Top Left Design a dozen years ago.

He was part of our team for 3 years total, and like all TLD alumni continues to be a part of our extended family. 🥰

During their walk Keren and Kevin discussed technology, career progression, management, efficiency, aptitude, the sweet spot, goals, dreams, family and dogs.

Keren adds:

We walked over 11,000 steps through Regents Park.

The doggy we met is a mix of a poodle and a Pomeranian - with soft fur and a friendly nature.

Hello?⁠
⁠
Do we have to spell it out for you?⁠
⁠
At TLD, we INSIST that the contact link is visible. It should never be hidden. ⁠
⁠
We like to make a dedicated page, not just rely on the footer. ⁠
⁠
This way, we can have a form and include friendly text. 😊⁠
⁠
👉 Builds trust: Easy access to contact information builds trust with your visitors.⁠
⁠
👉 Encourages engagement: A clear contact link encourages visitors to reach out.⁠
⁠
👉 Reduces frustration: Visitors shouldn’t have to hunt for your contact details.⁠
⁠
👉 Boosts credibility: A dedicated Contact page shows you value communication.⁠
⁠
Remember, a prominent contact page isn’t just a nice-to-have—it’s essential for building strong relationships with your audience!

Did you know?⁠ ⁠ We allowed aspiring designers

Did you know?⁠
⁠
We allowed aspiring designers and students to come in for work experience.⁠
We've now developed a purposeful program for chosen students to improve their portfolios.⁠
⁠
Many come because internships are required for their university degrees or expected by their schools. ⁠
⁠
Out of the many we worked with, we hired 5 full-time.⁠
⁠
Since we started working remotely, things have changed. ⁠
⁠
Here, Keren explains the difference. ⁠
⁠
Our most recent intern, Tatiana, was amazing, and we have even featured some of her design work here.⁠
⁠
This was recorded as part of a Zoom call with our client Wendy.⁠
⁠
BTW:⁠
⁠
We plan to run a learning program in partnership with a university, where students can learn the skills needed to run social media campaigns - including design, copywriting, and scheduling while partnering with rescue shelters through Starlight Barking - the dog rescue charity founded by Wendy.⁠
⁠
#workexperience #graphicdesign #starlightbarking #internships #learning #skillls #socialmedia #timings

Knowing your business doesn’t make you good at m

Knowing your business doesn’t make you good at marketing.⁠
⁠
Helping your clients understand your value does.⁠
⁠
We know, it's a special skill to translate your business knowledge to your website and marketing strategies.⁠
⁠
Even if you:⁠
⁠
> Started your business, did all the sales at least for the first few years.⁠
> Experienced all the objections. ⁠
> Know all your USPs.⁠
⁠
We see this often with our clients. ⁠
⁠
They know their businesses inside out but struggle to communicate that effectively online. ⁠
⁠
Many rely on personal relationships and referrals, which works well until they aim for growth.⁠
⁠
When it comes to expanding your reach, being visible and clearly communicating your key messages to new clients is crucial.⁠
⁠
Here are some insights to:⁠
⁠
→ Stop coasting on referrals ⁠
→ Start focusing on strategic visibility.⁠
⁠
(Hint: this is key to sustainable growth).⁠
⁠
Some examples:⁠
⁠
𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: ⁠
❌ Our service includes X, Y, and Z. ⁠
😊 With our service, you’ll achieve A, B, and C outcomes.⁠
⁠
𝐃𝐞𝐬𝐜𝐫𝐢𝐛𝐢𝐧𝐠 𝐚 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 ⁠
❌ This is what you should do… ⁠
😊 In scenario X, we do Y⁠
⁠
𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐲𝐩𝐢𝐜𝐚𝐥 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬⁠
❌ We’re the best in the market ⁠
😊 Here are some success stories from clients who had similar concerns and how we addressed them⁠
⁠
𝐎𝐯𝐞𝐫𝐜𝐨𝐦𝐢𝐧𝐠 𝐩𝐫𝐢𝐜𝐞 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 ⁠
❌ Our price is justified by our premium features. ⁠
😊 These are the tangible results and benefits our clients have experienced with our service.⁠

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