Insight, advice, news and chit chat

Abby from Willa Phoenix - luxury cruelty free fashion brand

Luxury Vegan Fashion and our work with Abby

Sometimes, we get involved after the website has already been built. And it opens us up to new possibilities.

One example is our new client Abby who has a unique vegan fashion brand called Willa Phoenix.

This is a luxury cruelty-free fashion brand.

We haven’t created Abby’s website. Our good friend Mitesh from Fifosys recommended Abby to speak to us.

Rather, we took it over and did a few technical things on the site:

  • Integrating the Stripe payment facility into a website
  • Enabling a link to Immaculate Vegan, who brings the best vegan brands to people looking for easy ethical and sustainable shopping – including luxury vegan

Early this year, thought it would be a good idea for me to work more closely with Abby, as her business is so interesting!

I learned so much from Abby about luxury vegan fashion. In fact, I never knew there was such a thing as “bioleather” and how it can be used for luxury accessories!

Willa Phoenix - luxury cruelty free fashion brand

A background:

Founded by Abby Barroll Brown, Willa Phoenix is a luxury vegan accessories brand combining ethical production practices with superior Italian craftsmanship.

Willa Phoenix offers customers beautiful and well-constructed shoes and handbags free from animal products and cruelty. Our products are all handmade using Italian Bio leather.

Willa Phoenix produces luxurious shoes and accessories at the top end of the market. Through intelligent design and thoughtful material selection and using vegan and cruelty-free materials. Willa Phoenix’s aim is to lessen the impact of the fashion industry on animals.
During the production process, there are fair work ethics and waste reduction

Willa Phoenix is vegan fashion with chic sophistication and elegance.

Willa Phoenix - luxury vegan fashion

Bird’s Eye Realignment

I offered Abby a “birds eye view”, we are giving select chosen clients a “Re-Alignment Workshop” as a gift. Within this we worked on:

  • A new LinkedIn banner for her LinkedIn
  • Rewriting her LinkedIn profile to tell her story
  • Reviewing her content strategy and advising on colours
  • Creating her LinkedIn company page
  • Implementing Google Analytics
  • Working on some example Instagram posts templates for her

Here’s what she said about working with us:

I first touched base with Keren when I was referred to her through a mutual contact. Since meeting her she has been a tremendous resource on several fronts.

Her multifaceted team and their wide depth of skill have helped Willa Phoenix in everything from technical issues with our website, to design, plugin updates, protection from potential viruses, marketing insight and inspiration, and even extending to social media growth.

Keren is a delight to work with. She is personable, and knowledgeable but also can relate to what it is like to be a small independent business owner facing all the challenges of building a business from the ground up encounter.

In my experience with her, she has genuinely made me feel she has a vested interest in my success. Our meetings are productive and creative. She always leaves me with an agenda to fulfill and without fail follows up to check on my progress.

Since working with her, not only do I have a contact for the technical aspect of my website so when things do go wrong it is a huge relief to be able to reach out to her team and get the issues remedied almost immediately but also she has been a great and sound asset to bounce creative ideas off.

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