I’ve always loved the phrase – “Well SEO is what call a “dark art” in our industry” This is why we have a specialist called “Tom” who consults for us and works with many our clients. I recently asked him a few questions to try and get to the bottom of the commonly asked question – “What’s causing my site to go down in the Google Rankings?”
Tom says “Though many factors cause this the truth often lies in your Google Analytics dashboard.”
Where should you look to figure it out?
Is your website working as hard as it could be for you?
Does it have all the right ingredients? Is it inviting, impressive, and clear? Is it enticing people to stick around?
Nowadays, having a good business – even if it is the best business ever – is not enough. We are in an age where a business must have the highest possible visibility to stand out from the competition. Google and Bing, amongst others, offer us an easy, reliable, free way to effectively increase our visibility.
Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.