Using Awareness Days: 365 (potential) days of branded content
Were you aware that there is a day dedicated to dogs? A week for wool? The UK has many days set aside to celebrate, or bring awareness to, various topics (check out the Awareness Days Calendar).
Here at Top Left Design, we enjoy sharing these days with our followers, and it’s not just a fun way to celebrate. Awareness days can also be great branded content for your audience to find on your social media pages or websites. Here of a few examples of the days we celebrate here at Top Left Design, and how we’ve designed our own branded images.
2018 – Year of the Dog
14 February 2018 – Valentine’s Day
23 May 2018 – World Turtle Day
28 May 2018 – World Hunger Day
21 June 2018 – World Music Day
23 June 2018 – Bring your Dog to Work Day
27 June 2018 – International Sunglasses Day
30 June, 2018 – Wrong Trousers Day
17 July 2018 – World Emoji Day
30 July 2018 – International Friendship Day
3 August 2018 – National Beer Day
8 August 2018 – International Cat Day
13 August 2018 – International Left-Handers Awareness Day
17 September 2018 – National Cupcake Week
31 October 2018 – Halloween
19 January 2019 – International Popcorn Day
6 April 2019 International Pillow Fight Day
5 May 2019 – International Dawn Chorus Day
18 June 2019 – International Picnic Day
1 October 2019 – International Coffee Day
The carefully curated dates that we are celebrating convey an image of a light, fun company with a caring side. Because we have used awareness days, we are attracting clients who look for, and identify with, these particular qualities. Each day’s image is a sample of our work, and we have our logo on all of them. We have successfully conveyed our brand identity with a few simple images, and you can too!