I hope you find the article below useful to you and your business.
5 hot tips on linking
Linking to others’ websites is a good idea PROVIDED you carry out a few little checks. Otherwise you could find yourself in deep trouble (and possibly in need of a lawyer!)
- Warn your customers that they are leaving your site, especially if the other site is embedded in your site i.e. looks as if it is part of your site.
- Don’t include the linked site’s logos, trademarks or content on your site without their permission or they could bring a claim against you for damages (e.g. forbreach of copyright or ‘passing off’).
- Make sure you identify the other site’s trademark and/or copyright notices.
- Ideally have a formal Linking Agreement which not only lessens the risk of the other site being annoyed with you, but can establish a positive partnership and create revenue.
A big thank you to Joanna for allowing us to use her top tips!
You can find out more information about Joanna and Off to see my lawyer on her website www.offtoseemylawyer.com.
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