Email marketing continues to be one of the top ways to tell a story and reach your audience. And while there are tons of tips, tricks, how-tos, and hyped email hacks out there, nothing compares to a really good statistic to show value and guide strategy.
Email gives a pretty high return on investment, especially when compared to direct mail. If email isn’t part of your marketing repertoire, you’re missing out on some pretty powerful revenue streams.
These revenue streams from email are especially highlighted by the power of personalization. A personalized experience is quickly becoming the standard that customers and subscribers expect. Increasing open rates, click-through rates, and revenue, personalizing subject lines and content is key to sending winning emails. If you haven’t found success in your email campaigns just yet, focus on personalizing and see if you can make a difference.
Automation is another great way to enhance your email marketing. This ties into the personalization piece: your readers, subscribers, and customers expect to see communications from you that are relevant. This means your emails should be coming at relevant times, which requires automation based on activity. Combining automation with personalization can generate huge dividends as your emails become truly personal to your audience.
Whether or not you know all about ROI, personalization, and automation, there are big things to learn from statistics about email.
Campaign Monitor – our favourite email service provider – recently came up with a super useful infographic showing 24 email marketing stats. You’ll have your eyes opened to some new realities and opportunities to try fresh ideas in your own marketing lineup. Check out the infographic below.

Source: 24 Email Marketing Stats You Need to Know by Campaign Monitor