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Keren Speaks in February 2013 – a run down of my speaking events

I think it’s my responsibility to let you know that I am not hiding away but getting out there, helping more people learn about the world of online marketing...

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Keren Lerner

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Preparing for a cookieless future:#marketing #browsers https://t.co/8wFIexd7mX https://t.co/lX74zMugjI about 1 week ago from Buffer

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Keren explains 3 of the many reasons we choose Wor

Keren explains 3 of the many reasons we choose WordPress for our websites. NOTE: We don’t use “themes” or “templates” – we work with WordPress on custom fully bespoke websites, to give clients exactly what they need to make the best first and ongoing impression with their website! 😎 We have full flexibility for any design: I don’t want to give limits to our clients, and I love to say to our clients: “Sure, we can design that for you” and know that we can also translate it into a website. With other CMSs, like Squarespace, Wix, or WordPress themes we spend a lot of time explaining to cleints that there will be limits based on the template or theme. With custom WordPress sites, we can do anything. 🔍 Places to put keywords For SEO, keywords are important. . WordPress allows all aspects of SEO work to be customised as required for each particular website. This is very important as some sites will require longer SEO titles to perform better than others, in relation to the amount of content on the webpage and the existing links pointing to the webpage. When I upload a new image I can add keywords in the title, description, and “alt” tag for that image. With each article, I can add “focus keywords” using the Yoast SEO plugin and I can tag with other keywords. All this makes the pages easier to find by people searching online, and even for us to find if we’re making changes to the site down the line. ✨ Custom fields - one place for each thing This is related again to the way we build sites. I love that we have central areas where we can keep certain information, like the people in the team of a company, or the testimonials. These can then be fed into any area of the site where needed. These three reasons are 3 of many! Check out a longer article on our blog – “Why We Love WordPress” – found in the “Developer Den” category #WordPress #website #websitedesign #seo #marketing #digitalmarketing #websiteheaven #bespoke #design #anythingbutordinary

Beautifully simple upsell copy.#copy #coffee #co

Beautifully simple upsell copy.#copy #coffee #copywriting #simple #another #anotherone #upsell #upselling #marketing #creative #creativecopy #cup #coffeecup(Shared on LinkedIn by Konrad Sanders)Shout out to @coffeeconfessionals

You know we always get good quotes to design from

You know we always get good quotes to design from James Clear, author of Atomic Habits!⁠ ⁠ One of our favourite other quotes is:⁠ ⁠ A year from now, you'll wish you started today!⁠ ⁠ Getting started seems to be a big sticking point for a lot of people.⁠ ⁠ How many times have you put something off, then started, and realised an hour or 2 later, you're done!⁠ ⁠ Or almost done, or well on your way, or making headway!⁠ ⁠ Why did you wait so long to start!⁠ ⁠ Many articles have been written with tips on procrastination and tips to overcome this common affliction.⁠ ⁠ Some of our favourite tips:⁠ ⁠ 📅 Diary blocking - make an appointment in your diary to do the task, and at LEAST do the first step. Once you begin, it's much easier to continue!⁠ ⁠ 🏃‍♀️Work Sprints: Meet with a friend, sent a time limit, tell each other what you will each work on, and get to work- no talking till the time up and ONLY work on what you said you would!⁠ ⁠ 🐸Eat that Frog - based on the famous book by Brian Tracy, do the thing that's hardest, first thing! And then you've done the hardest thing already!⁠ ⁠ ⁠ #begin #procrastinator #procrastinate #distractions #procrastinationatitsfinest #procrastinating #situation #laziness #stressed #actionsteps #focusforward #bestselfco #anxietymemes #anxietyart

Keren gets many emails from those who we don't kno

Keren gets many emails from those who we don't know and this one, from Phil from @Packhelp (do follow them!), caught her eye and lead to a great new article on our blog about Onboarding Boxes.⁠ ⁠ Go to our blog:⁠ ⁠ https://www.topleftdesign.com/blog and you'll see it.⁠ ⁠ Or here's the full URL:⁠ ⁠ https://www.topleftdesign.com/making-new-hires-feel-welcome-with-onboarding-boxes/⁠ ⁠ If you've never heard of "onboarding boxes" read the article on our blog all about it.⁠ ⁠ And for those who like a bit of well-written copywriting that caught Keren's eye, see below for the original text. Images indicated but not included.⁠ ⁠ ⁠ SUBJECT: The wittiest email you'll read in the next 8 minutes⁠ ⁠ ⁠ ------------------⁠ ⁠ Greetings and salutations Keren⁠ ⁠ You don't know me, I’m Phil, part of the content team at Packhelp. ⁠ ⁠ Here's a picture of me (and my LinkedIn) so you know you're talking to a real person:⁠ ⁠ ⁠ I got your contact details from a guy who was selling USB drives down a dimly-lit alleyway. By that, I mean I got it from Linkedin. ⁠ ⁠ Anyways, I’ll be brief. ⁠ ⁠ I’d love to write a guest post for your blog. ⁠ ⁠ Here's you: pffft, delete⁠ Here's me:⁠ ⁠ ⁠ [PICTURE OF PHIL]⁠ ⁠ You don’t want to put below average guest posts on your blog. ⁠ ⁠ And if you've read this far, it's pretty evident that I don't create 'average' content, as you can see from the following handpicked guest posts written by myself:⁠ ⁠ [LIST OF LINKS]⁠ ⁠ ⁠ I could post more, but this email isn’t about me - it’s about getting a high-quality guest post on your blog. ⁠ ⁠ Now, I can throw you a handful of ideas that are great from Packhelp’s point of view *cough the role of an unboxing experience in marketing cough cough* but here's what you can do: ⁠ ⁠ Tell me about any burning ideas that you’ve just not had the time to get around to writing. ⁠ ⁠ If these kinds of ideas don’t exist, let me know and we can throw some ideas back and forth. ⁠ ⁠ I look forward to your expletive-laden response!⁠ ⁠ -Phil⁠ ⁠ ⁠ #greatemail #copywriting #collaboration #blogging #onboardingboxes #read #readthis #funny #witty #picture #realperson ⁠ ⁠ ⁠

Keren asked our lovely and fun-to-work-with client

We've got a new offer, and the whole idea came fro

We've got a new offer, and the whole idea came from our client and friend, Rachel Collinson - the Donor Whisperer. She's done something similar for her charity clients, with Facebook Surgeries.⁠ ⁠ This idea came with a lot of energy from her, which we love and appreciate!⁠ ⁠ She's had many bad experiences with other agencies and now she's found us she is thrilled!⁠ ⁠ So, here's the offer:⁠ ⁠ If you have any issues with your WordPress website, whether it's the security, SSL, some bug, or glitch - or something else, you book a session with us for £100.⁠ ⁠ ⁠ 1. You explain the issues you’re having.⁠ ⁠ 2. We’ll log in and check out what’s going on to make sure we understand the issue.⁠ ⁠ 3. We fix anything that can be fixed in half an hour.⁠ ⁠ 4. We arrange a call to go through what we discovered AND suggest some helpful things you can try.⁠ ⁠ As well as any other stuff we spot that’s easy to sort.⁠ ⁠ Cost: £100+VAT (we’ll invoice you afterward).⁠ ⁠ ⁠ We have a form to sign up and book a session:⁠ ⁠ https://www.topleftdesign.com/wordpress-surgery⁠ ⁠ Or DM us here and we'll send you the link!⁠ ⁠ ⁠ More from Rachel about her experience with us:⁠ ⁠ 🗨️⁠ ⁠ ⁠Over the last 20 years, I've worked with a LOT of different coders and agencies. It's taken me this long to find an agency I can trust when it comes to WordPress. I vetted them by spending my own money on a project. It went better than expected (and I expect a lot from the people I work with). I was wowed by how fast they worked, and the design was gorge. So I'm half hoping they don't get too booked up because of this! </selfish mode off>⁠ ⁠ ⁠ #surgery #wordpress #wordpresssurgery #websitefixes #fixmywebsite #fixyourwebsite #glitches #bug #bugs #websitebug #service

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