Website Design London

Call us on 020 7036 0560 or email team@topleftdesign.com

Menu

Home
Portfolio
What we do
Meet the team
Approach
Blog
Contact

Book a free consultation

Insight, advice, news and chit chat

Can you be creative and structured?

You probably know what we’d answer to this.

Find out more

Categories

About social media / digital marketing
Blog Examples
Branding and communication
Events and networking
Interviews and guest blog posts
Proud of our portfolio
Team TLD
Technology and Efficiency
Things we found
TLD Design Hub
TLD Developer Den
TLD in the Press!
Uncategorized

Free and useful

What Every Website Needs to Be, Do and Have

Fill in your details to get your free copy!

Main Info

Full name

Email address

Please leave this field empty.

Δ

About the Author

Keren Lerner

Mmmm, cookies! We use cookies for a number of reasons, such as keeping our site reliable and secure, providing a great browsing experience for you and to help us analyse how our site is used. Take a look at our cookie policy to find out more and to see how you can manage cookies.

Accept and close

Get in touch to see what we can do for you

Top Left Design

Quick Contact Details

Call us on020 7036 0560
or emailteam@topleftdesign.com

Contact address

Facebook
Twitter
LinkedIn
Pinterest
Instagram

Corporate Social Responsibility

See how we're doing our bit

Loved by our clients!

Read our reviews

Latest from Instagram

Why do we do it to ourselves?⁠ ⁠ To be indepen

Why do we do it to ourselves?⁠
⁠
To be independent? Stoic? Suffer and then people will feel sorry for us?⁠
⁠
It makes no sense. ⁠
⁠
As we’ve all heard:⁠
⁠
“No man is an island.” ⁠
⁠
“Two heads are better than one.” ⁠
⁠
“Many hands make light work.” ⁠
⁠
Yes, I am talking about ASKING FOR HELP.⁠
⁠
And by help, I don’t mean money, business referrals, a free ticket to a concert.⁠
⁠
I mean the simplest thing, that people LOVE to give. That’s EASY to give.⁠
Whether they admit it or not, being asked for this makes them feel good, important, wanted, needed, respected, and admired. ⁠
⁠
It makes them realise “I AM ENOUGH” 🤣⁠
⁠
And when you get this, YOU BENEFIT! You progress, you have clarity, you move forward.⁠
⁠
Can you guess what it is?⁠
⁠
⁠
#websitedesign #content #marketing #webdesign #feedback #feedbackloop #flatting #idealclient #idp #growth #business #mindset #growthmindset #progress #progression

With any website, we need to have logical flow.⁠

With any website, we need to have logical flow.⁠
⁠
When content flows logically from one point to the next, it makes it easy for your website visitor. It helps maintain reader interest and comprehension.⁠
⁠
Example: A B2B website – let’s take the homepage to start with.⁠
⁠
It’s crucial to present information in a way that aligns with the decision-making process of your audience. ⁠
⁠
Here are the key elements and their order 👇⁠
⁠
1️⃣ Value proposition: clearly state what your business offers in one phrase or sentence, and include how it benefits the customer. this should be immediately visible on the homepage.⁠
⁠
2️⃣ About us: Initially on the main page, you just want to gain credibility and put enough personality in there to create a personal connection with your audience. I like to show key members of the team, or the CEO, with a good photo. People can click through to learn more detail on your company’s story, mission, and values.⁠
⁠
3️⃣ Customer testimonials and case studies: People need reassurance that you’ve got experience and have created successful outcomes for others like them. So show some headlines and one-liners for success stories and/or reviews/testimonials to reassure them.⁠
⁠
4️⃣ Call to action (CTA): include clear and compelling CTAs to guide visitors towards the next step, whether it’s contacting you, signing up for a demo, or downloading a resource.⁠
⁠
5️⃣ Contact information: make it easy for visitors to get in touch with you by providing multiple contact options, such as phone numbers, email addresses, and contact forms.⁠

22 proven strategies to improve conversions on you

22 proven strategies to improve conversions on your landing pages.⁠
(quick list)⁠
⁠
📈 Create a clear value proposition.⁠
🏆 Add social proof.⁠
🌟 Focus on benefits.⁠
📚 Use a lead magnet: Offer valuable free content to gather contact details.⁠
👉 Create a clear call-to-action.⁠
📱 Optimise for mobile.⁠
🎥 Consider using video.⁠
🧭 Simplify navigation.⁠
📰 Use compelling headlines.⁠
💎 Highlight unique selling points.⁠
⚡ Ensure fast loading times.⁠
📸 Use high-quality images.⁠
🛡️ Include trust badges.⁠
💰 Offer a money-back guarantee.⁠
🎨 Use contrasting colours for CTAs.⁠
📋 Use bullet points for clarity.⁠
📞 Provide clear contact information.⁠
⏳ Use scarcity tactics: Create urgency with limited offers.⁠
🏅 Include customer success stories.⁠
🔄 Regularly update content for relevance.⁠
⁠
PS We took some of these lesser-known terms can created our new TLD Glossary - it’s your go-to resource for understanding marketing jargon without the confusion!

We first heard about lead magnets, from a speaker

We first heard about lead magnets, from a speaker called "Johnny Apples". ⁠
⁠
Yes, apparently he he changed it to that by deed poll!⁠
⁠
Back then it was about the user leaving details to find out something urgent and dangerous, like:⁠
⁠
The 15 mistakes [your clients] make when choosing [your product] and how to avoid them.⁠
⁠
And you’d have to add some adjectives before the word mistakes like “dangerous” or “horrendous” to build up the drama.⁠
⁠
Yet, more than 10 years later, they still exist. ⁠
⁠
By nature, they have to be more subtle. ⁠
⁠
“I know what you’re doing!”⁠
⁠
“You just want my email address so you can market to me and send me countless emails selling me things” ⁠
⁠
And yet, I still sign up to get my free plan/template/exclusive access to the webinar recording. I am in control! I don’t have to buy anything!⁠
⁠
Yes, we like the free stuff, and the trade-off seems low. Everyone has my email address anyway!⁠
⁠
If you’ve been ignoring this common marketing tactic, think again.⁠
⁠
It may not be as obvious and cheesy as before, but it does still work - especially if you focus on good layout, design, copywriting, and presence.⁠
⁠
Give me a shout if you want help (or ask for our ultimate guide to lead magnets!)⁠
⁠
#TLDGlossary #marketingterminology⁠

Today is Amy's birthday! 🎂⁠ ⁠ And so, a day

Today is Amy's birthday! 🎂⁠
⁠
And so, a day for us to list some of the reasons why we love Amy!⁠
⁠
Pragmatic, funny, and oh so clever! 😄🧠⁠
⁠
A wonderful friend. She’s a great listener, and has a knack for knowing what to do and say and what advice is needed. ⁠
⁠
She has 2 dogs – Hank and Ruby. 🐶🐶 ⁠
⁠
She is best friends with Candice, who also lives in SA and works with us. And really, she’s best friends with all of us – me, Tam, Candice, and Amy are a close-knit team! ⁠
⁠
Let’s talk about her work: Clients are constantly telling us how much they love working with Amy! ❤️⁠
⁠
She’s creative and talented. ⁠
⁠
Eagle-eyed, spots things fast. Can draw, design, and write. She’s not afraid to try new tools and test things out. She’s organised and efficient. She gets things done! ✅⁠
⁠
And, wow, so proactive – this means she’s doing things before I even think to ask for them. She gets on with it, fast! It’s a dream! 🚀⁠
⁠
Amy lives in South Africa and usually visits the UK once a year. We took a few years off, but she did come in July this year, and we did the TLD Mount Snowden climb for our clients, the dog rescue charity Starlight Barking. 🐾⁠
⁠
If you are lucky enough to be nearby when she’s around, know this is a special treat! 🌟⁠
⁠
Happy birthday, Amy! Here’s to many more years together! 🥂🎉

The Problem-Agitate-Solve (PAS) framework is a pow

The Problem-Agitate-Solve (PAS) framework is a powerful copywriting formula designed to create persuasive and compelling content. ⁠
⁠
The PAS framework can be traced back to direct marketer Eugene Schwartz, known for his influential advertising books like "Breakthrough Advertising". ⁠
⁠
The framework was later popularised by legendary copywriter Dan Kennedy, who called it "the most reliable copywriting formula for sales ever invented"⁠
⁠
💡 The PAS framework for your landing page⁠
⁠
1️⃣ Problem: Headline and Introduction⁠
👉 Identify the main problem your target audience faces. ➡️ How it relates: Sets the stage by highlighting the issue.⁠
⁠
2️⃣ Agitate: Pain Points and Challenges⁠
👉 Emphasize the pain points and challenges associated with the problem. ➡️ How it relates: Builds tension and urgency.⁠
⁠
3️⃣ Solve: Solution and Benefits⁠
👉 Present your solution and its benefits. ➡️ How it relates: Provides the resolution and relief.⁠
⁠
So simple! ⁠
⁠
Try it and see how your message is transformed, and send us what you have as we are happy to review!

TLD newsletter

We always have new great things to share in our newsletters. Subscribe to stay in the loop!

Main Info

Full name

Email address

Please leave this field empty.

Δ

© 2024 Top Left Design WordPress Website Design

Privacy Policy
Cookie Policy
Terms
Studio 1, 12 Bourchier Street, Soho, London, W1D 4HZ