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Using LinkedIn for business

We wanted to dedicate an article to LinkedIn. Keren has a friend who works at the LinkedIn European office, but this article isnt just for that, but rather to...

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Increasing efficiency for your small business
Is your website running on an old version of PHP? Here's how to check, and what this means.
Content marketing is a big journey so we may need to hold hands for a bit first.
That's why I do BNI – 11 things people will get out of BNI membership
The 5 things your newsletter must include
What does Follow Friday, #FollowFriday or #FF mean on Twitter?

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Keren Lerner

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In case you missed it, our "BIG MAY" newsletter, with illustrations by Tam, a big welcome to Candice, our latest we… https://t.co/24pqEkO0FR about 1 month ago from Twitter Web App

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BRAINSTORMING SESSIONS:⁠ ⁠ It's the craziest t

Slow is smooth. Smooth is fast.⁠ ⁠ This means

Slow is smooth. Smooth is fast.⁠ ⁠ This means - taking the time to stop and check at each stage we're on the right path will make things faster!⁠ ⁠ ⏱️ We have several stages where we stop and check. ⁠ ⁠ 🥳 This is why we have such a great rate of success with our bespoke designed websites and other projects - we'd never build a site without sign-off of a design, and we'd not even start designing without getting a really thorough brief in place.⁠ ⁠ 😌 And miraculously, it doesn't take ages, add much time to the overall project length, or feel like a chore.⁠ ⁠ The opposite! ⁠ ⁠ They love the collaborative approach we take and the fact we involve them in the decisions. No blind sighting going on, and only the best type of surprises!. ⁠ ⁠ You have the experience running your business which is unique to you and this is why we involve you. ⁠ ⁠ Want to learn more about how it works? 🌱⁠ ⁠ Mention the phrase "Slow is smooth, smooth is fast" when you get in touch and we'll ensure you get a mystery bonus when we talk!⁠ ⁠ #milestones #process #slow #fast #time #paradox #carousel #smallbusiness #tips #webdesign #design⁠ ⁠ ⁠ ⁠ ⁠ #marketing #business #web #socialmedia #graphicdesign #digital #entrepreneur #creative #websitedesign #websites #webdesigner #inspiration #online #socialmediamarketing #socialmedia #contentmarketing #who #what #why⁠ ⁠

Another bit of wisdom from James Clear - Keren sub

Another bit of wisdom from James Clear - Keren subscribes to his weekly email newsletter and it's fantastic! So sometimes we design images to share his words.⁠ ⁠ More about James Clear:⁠ ⁠ James (@jamesclear) is the author of the New York Times bestseller, Atomic Habits, which has sold more than 1 million copies worldwide. His work has appeared in Entrepreneur magazine, Time magazine, the Wall Street Journal and on CBS This Morning - and he does talks to large companies and at big events (eg Capital One, Cisco, General Electric, Honda, Intel, LinkedIn, Lululemon, McKinsey & Company, Merrill Lynch and many more.) ⁠ ⁠ ⁠ #habits #motivation #youcandoit #personalgrowth #startsomewhere #quote #goals #entrepreneur #marketing #smallbusinessowner #entrepreneurship ⁠ ⁠ #sme #smallbusiness #instragrampost #postoftheday #wisdom #insight #habitloop #atomichabit #success #branding #socialmedia #love #inspiration #entrepreneurlife #businessowner #design #entrepreneurs #advice⁠ ⁠ ⁠

Wix or WordPress?⁠ ⁠ 🗳️ We’re working o

Wix or WordPress?⁠ ⁠ 🗳️ We’re working on sites in both platforms now, though we’ve been known as WordPress specialists, we can see the benefits for some clients for sure. ⁠ ⁠ ⏳ A note about speed in this context - we're talking about how quick the website can be made - not website loading speed - which can be fast on either platform if you know how to optimise images and you don't overload your pages with code!⁠ ⁠ 🖐️ If you would like help deciding which option is best for your business, book a discovery call with us (who likes / dislikes this phrase – let us know)⁠ ⁠ #wix #wordpress #website #which #compare #platform #custimisation #webdesign #flexibility #updates #discovery #call⁠

A rare sneak peak into the office Keren is current

A rare sneak peak into the office Keren is currently using while in Sofia - it’s somewhere in the NuBoyana film studios and is very comfortable for worksprints and Zoom calls!Also pictured Keren’s cousin Gabby who is also one of the best people in the world!#nomadic #worklife #productivity #webdesign #office #behindthescenes #sofia #bulgaria

The TLD Loyalty Club didn't appear overnight, but

The TLD Loyalty Club didn't appear overnight, but we have had this offering for 6 years - with some clients still members for the entire time! ⁠ ⁠ We have built-in many different things - and once people are members, we keep track of all we create, throwing in extras and bonuses regularly, and sticking to our promises of:⁠ ⁠ ⭐ Free of charge / included WordPress upgrades⁠ ⁠ ⭐ Website security and plugin⁠ updates⁠ ⁠ ⭐ Planning, consultancy, and training, included⁠ ⁠ ⭐ Proactive suggestions⁠ on your design, marketing, social media and blog⁠ ⁠ ⭐ The team discusses you each week (planning how we can do more to help!)⁠ ⁠ ⭐ Social media planning sessions and style designs⁠ ⁠ Swipe through to see the services we most often include for our TLD Loyalty Club!⁠ ⁠ And in addition, we also do:⁠ ⁠ 👉 Social media banners and design⁠ 👉 Website banners⁠ 👉 Social media publishing and copywriting⁠ 👉 Blog copywriting and editing⁠ 👉 Ideas and campaigns⁠ 👉 Design for print⁠ ⁠ ⁠ It's a lot, but we have a great PDF which gives you a simple view and we work with you to plan the most important projects to help you meet your business goals!⁠ ⁠ #getintouch #streamlined #easy #support #design #code #wordpress #website #marketing #websitedesign #webdesign #socialmedia #agency #ongoing #loyalty #monthly #help #together #knowing #designing #coding #HTML #training #support⁠ ⁠ ⁠ ⁠ ⁠ ⁠

Streetart in Bulgaria - inspired post!⁠ ⁠ ----

Streetart in Bulgaria - inspired post!⁠ ⁠ ---------------⁠ ⁠ TLD has been around for 20 years, and since we work with many small businesses rather than just a few blue-chip corporate companies, this means we have experiences with many and personality types.⁠ ⁠ We've learned to adapt - more more hands on clients we give patience and we listen and comply.⁠ ⁠ For those who want us to get on with it with minimal intervention required, we take charge and keep our meetings with them short and effective.⁠ ⁠ What we have discovered with each client is:⁠ ⁠ There is always something different and unique to uncover - something they or their business does differently.⁠ ⁠ The thing that attracts their best clients. The "who/what/why/how" combination.⁠ ⁠ It's what they are already known for, by the people who have worked with them and bought their products and services. It's why their best clients return over and over.⁠ ⁠ And it's our job as their design and marketing team to identify these characteristics, describe and create their official "key messages." ⁠ ⁠ Then we find ways to weave this through our designs and marketing collateral.⁠ ⁠ No matter what else changes with technology, platforms and marketing habits, this is consistently true!⁠ ⁠ This streetart photo was taken in Plovdiv, Bulgaria, by Keren Lerner.⁠ ⁠ ⁠ ⁠ ⁠ #advice #contentmarketing #art #unique #marketing #messages #great #greatness #website #webdesign #unicorn #paint #streetart #client #services #design #socialmedia #pink #yellow #bright #plovdiv #bulgaria #inspired #turquoise

How do we define The TLD Loyalty Club?⁠ ⁠ Beca

How do we define The TLD Loyalty Club?⁠ ⁠ Because we have many skills and abilities, and because the world of website design, marketing, and social media is complicated, we decided to create a simple offering, with predictable output, lots of support, and the right kind of attention for you so you can get the right type of attention from your audience!⁠ ⁠ We include as well as everything else:⁠ ⁠ ⭐ Free of charge / included WordPress upgrades⁠ ⁠ ⭐ Security and plugin updates⁠ ⁠ ⭐ Planning, consultancy, and training⁠ ⁠ ⭐ Proactive suggestions for your website, design, social media, blog and marketing.⁠ ⁠ ⭐ The team discusses you each week (planning how we can do more to help!)⁠ ⁠ ⭐ Social media planning sessions and style designs⁠ ⁠ You don't have to be shy, if you want to know more (including costs) - ask us - we have a PDF we can send you all about it and you can find out what's in a Unit!⁠ ⁠ #loyaltyclub #tld #team #teamwork #client #love #getintouch #streamlined #easy #support #design #code #wordpress #website #marketing #websitedesign #webdesign #socialmedia #agency #ongoing #loyalty #monthly #help #together #knowing #designing #coding #HTML #training #support⁠ive⁠ ⁠ ⁠ ⁠ ⁠ ⁠

To be efficient, we at TLD combine the natural "in

To be efficient, we at TLD combine the natural "in-person" experience with systems and processes "out of the box" so we are both human and organised!⁠ ⁠ Take for example when we get a new client - YAY! ⁠ ⁠ 👉 We need to get certain information from the clients, to get them into our system!⁠ ⁠ 👉 Keren tells the team, and we celebrate (Slack is the means of communication here, celebration can include cheers/coffee/emojis, wine/champagne or we save it for our next team get-together)⁠ ⁠ 👉 We assign a project manager and a designer for the project - and introduce the client to that person if they don't already know them⁠ ⁠ 👉 We customise our briefing questionnaire so as a new client you don't have to answer the same questions you already answered in our meeting, how boring is that! Keren makes lots of notes in these early scoping and discovery meetings and those get pre-filled into our questionnaire.⁠ ⁠ 👉 We let you know we are excited to be working with you”⁠ ⁠ 👉 We add to our calendars a day to remind you if the questionnaire hasn’t arrived⁠ ⁠ 👉 Once we receive the questionnaire back we suggest dates for design presentation – within a certain number of working hours so you're not left hanging⁠ ⁠ All these things are part of our welcome process for new projects!⁠ ⁠ ⁠ This post was inspired by this customised mailbox,📸 photo taken by Keren in Plovdiv, Bulgaria!⁠ ⁠ ⁠ ⁠ #customised #human #websitedesign #agency #webdesign #people #working #worklife #streetart #teamwork #communication #love #clientlove #onboarding #process #efficiency #helpful #efficient #getitdone #togetherness⁠ ⁠ ⁠

While in Cannes this past week for the film festiv

While in Cannes this past week for the film festival, Keren wasn’t just “swanning around”. Valuable networking was done!Some highlights:Attending the Power Women Summit breakfast (attended by total approx 70 women, mostly in film) to discuss topics like diversity, inclusion, bias, speaking up and making change.Spending time with @tolilikaki who is an inspiration - she has been responsible for the Greek tax incentive for film - meaning so far 3 Millennium projects (Keren’s family’s film company) have wrapped filming in Thessaloniki, Greece in the last 6 months and many more are planned for this year.Catching up with Susan Simnett, film maker, and bonding after a 3 years hiatus. Many overlaps were discovered!#cannes2020 #cannesfilmfestival #networking #womensupportingwomen #womeninbusiness #inspiringwomen #creativity #producers

We follow very specific rules in all our websites

We've always had mixed feelings about using "templ

We've always had mixed feelings about using "template websites" but we've recently been working with Wix, and have to admit, there are benefits! ⁠ ⁠ They have really upgraded their systems, and we get to work within their partner programme and experience first hand what they offer to smaller companies⁠ ⁠ We can now give clients a new option - saving a significant amount compared to our usual bespoke designed WordPress websites!⁠ ⁠ If you're not sure whether you should go for a Wix site or a WordPress site, let us know and we'll ask a few questions to help you decide!⁠ ⁠ #wix #template #website #websitedesign #themes #webdesign #love #options #choices #smallbusiness #design

Some bathroom signs are so great they need to be p

Some bathroom signs are so great they need to be photographed and shared on Instagram!⁠ ⁠ ⁠ #sign #design #dontflush #bathroom #goldfish

Art appreciation:⁠ ⁠ We love this fun pet-frie

Art appreciation:⁠ ⁠ We love this fun pet-friendly staircase mural - the picture was taken by Keren while in TLV⁠ ⁠ #streetart #cat #dog #mural #undies #sunglasses #hat #shaggy #doggies #friendly #art #telaviv #fun #staircase ⁠ ⁠

Photo taken in London by Keren - at the Business D

Photo taken in London by Keren - at the Business Design Centre, Islington - we like that it's written in the TLD colour! ⁠ ⁠ #motivation #typography

Here we've prepared a more expansive explanation o

Here we've prepared a more expansive explanation of the differences between Wix and WordPress to help you choose what's best for you!⁠ ⁠ It's well known that Wix (like Squarespace and Shopify) is a DIY option, specifically designed for the bootstrapping startup or solopreneur. If you want to add e-commerce - Wix provides this too - we have a client who has built her website in Wix and it handles all her orders.⁠ ⁠ What we found was really cool is that we were able to build one of our bespoke designed WordPress multipanel sites in Wix, and we got it done in 2 days!⁠ ⁠ That's pretty fast and shows how intuitive Wix is.⁠ ⁠ Let us know if you'd like help with deciding on which platform is best for you!⁠ ⁠ ⁠ #website #websitedesign #webagency #wix #wordpress #compare #comparison #builder #bespoke #theme #template #design #diy #smallbusiness #marketing ⁠ ⁠

Here’s Hank, Amy’s son. On the way to the beac

Here’s Hank, Amy’s son. On the way to the beach for an energetic walk. Swipe for more photos taken by Amy from his adventure this morning!📸 @amyclaires

This quote is relevant to your brand messages, you

BTS - UK / SA / Israel wine Friday Zoom for those

BTS - UK / SA / Israel wine Friday Zoom for those in the team who could join! Obviously the jokes were funny!#bts #team #worklife #designers #southafrica #uk #israel

It was 6 years ago when we went on the TLD Yoga Re

It was 6 years ago when we went on the TLD Yoga Retreat in Spain! Those smoothies were so green!#teamtrip #yoga #tldteamlove #green #smoothies #healthy #balance

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