Insight, advice, news and chit chat

New site? Avoid a drop in Google Rankings!

If you are getting a new site made, that’s great! Yay!

We support this, it’s good to constantly improve your online presence.

IF you have a great presence on Google (other search engines) already, here’s something to consider seriously, and before you launch – there’s a risk that the new website will have significantly lower Google rankings on launch.

What are the search engines looking at?

Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords, we do think it’s good to be mindful of these when writing the copy for your site. Incorporate them where it’s natural and reads well. Create pages about one particular topic – your aim should be that for people looking for that topic, your page would be the perfect answer for them.