Blog

Archive for May, 2011

What Mike Tompkins can teach us about business (and generally being great!)

Tuesday, May 31st, 2011

Mike Tompkins Tweet - Thinking Fox

I recently came across via Twitter (a tweet from Rob Harrison @ThinkingFox – thanks Rob!) this amazing video by Mike Tomkins. He uses his voice and mouth to make sounds for music and has covered Adele’s “Rolling in the Deep” – all acapella style. This video builds up and up and just gets better and better as it goes. It’s a great song anyway but he has done such a brilliant job I was inspired to blog about it.

(more…)

More learning = more teaching!

Sunday, May 22nd, 2011

Social Media - it's not hard - it just take's practice!

We are very lucky to have met the lovely people who work at 38 Devonshire Street. It’s a Dental Practice and Seminar Venue. The venue provides a lovely large room and AV equipment and delicious catered lunch. It is there where this coming Friday I will be joined by Tamsin Fox-Davies for one of our famous joint seminars!

“‎Keren Lerner and Tamsin Fox-Davies make a great team!” (actual quote from Karen Haller who attended our last talk)

Both Tamsin and I constantly learn and keep up to date with latest in the world of social media, SME marketing, online marketing, blogging and design.
Those who have been to see us work together have been impressed by our on-stage chemistry! We hope you can join us and learn about the do’s and don’ts of social media impressions and behaviours, how to become effective influencers, and discover more about the overall magic of social media. it’s going to be information packed and interactive and we have both worked hard to put together valuable and useful information which can be applied to all businesses.

To book visit this link and for the especially observant of you, we are offering a 2 for one deal for those coming in pairs – just email me to ask how to get this!

Calling all food businesses – Keren Speaks at Food Bootcamp

Monday, May 16th, 2011

I have been asked to speak at an upcoming event called “Business Bootcamp – success on a plate”. This was through my friend the famous Jane Milton from Food Networking. We initially met on LinkedIn through Athena last year and have since met a few times and been to a few networking events and meetups (including Spa Networking!). Jane is a marketing consultant specialising in food related businesses and has a huge amount of experience and contacts in this field (see our blog about Jane here).

The event will be held at GCU ( Glasgow Caledonian University – London Campus) 40 Fashion St ( Spitalfields/ off Brick lane) ,  London E1 6PX, UK.

Below is a link to the full PDF about the event. Hopefully we will see some of you there!

Business Bootcamp Success On A Plate

Success on a plate - Food Bootcamp

The event is happening on the 6th to the 8th of June and I am going to be speaking on the 8th at 12:00 to the audience about the importance of having an online presence they can be proud of, and giving ideas and example about social media and online marketing. (more…)

Why I am selling my soul in NYC

Wednesday, May 11th, 2011

Selling Your Soul in NYC

I have been reading the blog White Hot Truth from Danielle La Porte for ages and then I noticed the Selling Your Soul event, and clicked through to her co-speaker Marie Forleo. I was immediately certain I wanted to go! Both ladies are super impressive with the way they market themselves – and I of course want to prove – good marketing works! So, off I go to this event in NYC along with my friend Abbie Tanner. Will be updating you all with more information when I return – and on Twitter of course. In the meantime check out http://sellingyoursoul.com/ and follow the Twitter hashtag #SYSoul.

Magic Workshop with Rachel Elnaugh

Sunday, May 8th, 2011

Keren and Rachel at The Oyster Club dinner

It all started when I attended the Women Unlimited Conference 2011: Ready to take on the World on the 14th of March. There were many great speakers there (including our great friend Tamsin Fox Davies and of course – Rachel Elnaugh. Rachel is a business mentor and speaker – she used to run Red Letter Days and appeared on the first series of Dragon’s Den. (more…)

Introducing the new Flutterfly Events website!

Wednesday, May 4th, 2011

Recently we launched a website for another one of our lovely clients – Erika Unbehaun from Flutterfly Events. Erika is an American wedding planner in London who puts luxury, elegance and sophistication into everyday practice and wanted a website that reflects this. This project had an amazing turn around time – aided by some super speedy work from Erika with regards to getting content to us.

Flutterfly Events - Home

Along with being a lovely lady to work with, she also gave us a fantastic testimonial here at Top Left Design to share:

(more…)

The Oyster Club Black Pearl Special Offer

Monday, May 2nd, 2011

 

Oyster Club - Black Pearl Member Offer (more…)

A blog is not a website – or is it?

Monday, May 2nd, 2011

A blog or a website - which is best?

There are many people who are using blogs as a replacement for a website.

A blog can make up your entire web presence, and has many benefits. Blogs are easy to update regularly, which means you can keep your content fresh. The most recent “post” comes up at the top. You can use it for text, images, video and audio and it takes very little time to put content online.  Blogs are also brilliant for search engines as varied and frequent content means search engines will visit your site more often and this will mean higher rankings. Blogs are also less expensive than a full website. And by having a blog you can build on your credibility because you can continue to showcase your skills, knowledge, expertise and work. And blog posts are more easily shared amongst people on social media, which means your post will have many more views than without a blog.

So, we really love blogs!

For those with a limited budget – having a blog instead of a full website is something we regularly recommend.
In many ways this is better than the other way around – having an out of date website without any social presence or blogging can nowadays look static and old fashioned.

But for optimum usability and to really showcase your business, there are some things that are more easily navigable on a website.

What makes more sense as part of a website

  • A section called”Case Studies” where you can tell some stories about work you have done in the past
  • Specific pages for each of your Services which can explain to people what they can expect
  • A “Meet the Team” section with pictures of the staff and brief bios (we recommend links to their LinkedIn pages)
  • Contact Us page with possibly a form, a map to where you are, and all your main contact details
  • A really clear proposition of what you are actually selling – so people can see what your business is!

Note: Testimonials are good to have everywhere – within each page, on your homepage, and on pages with related content.

What makes more sense as part of a blog

  • Recently launched projects
  • Events and workshops you are running, attending, have run
  • Video blogs reviewing events
  • Video testimonials from clients
  • New partnerships, new deals, new hires within your business
  • Interviews with people in your industry
  • Guest blogs from people who would be of interest to your audience
  • Tips, Step by Steps, and How tos for your clients and contacts
  • Collections and Roundups of things within your industry
  • Reviews of software or tools which are relevant to your audience.

In addition, a standalone blog can have an “about this blog” type area and a blog can often be designed to even look like a website, with the categories placed horizontally accross the top.

So the best option is to?

The ideal scenario is that you would have a website with a blog. This is something we specialise in here at Top Left Design. It allows you to have the best of both worlds – showcase your expertise and be as clear as possible about who you are, what you do, how you add value to your clients/customers.

Below are some examples:

Fish Financial IFAs

Fish Financial IFAs

Bluecoat Wealth Management

Bluecoat Wealth Management

Kubera Wealth

Kubera Wealth

 

Kamaka Executive Coaching for Women

 

 

Kamaka Executive Coaching for Women

The Bespoke Wedding Company

The Bespoke Wedding Company

Owl Regulatory Consulting

Owl Regulatory Consulting