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  • Do you remember when you joined Twitter? I do! #MyTwitterAnniversary https://t.co/B9wzGl9tU8 about 3 months ago from Twitter for iPhone

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We're fans of research!⁠ ⁠ How else are we abl We're fans of research!⁠ ⁠ How else are we able to find out what attracts those ideal people to our client's websites? 🎯⁠ ⁠ Some clients don't have the resources for full research but we find, even a handful of conversations where you take people through the same few questions can give you useful insight!⁠ ⁠ Here's an angle you may not have considered. 🤔⁠ ⁠ Market research is all about finding patterns.⁠ ⁠ By identifying and analysing these patterns, you get a whole new level of insight into your target audience. And you can start with a data set of 5 or 10 clients! 👍⁠ ⁠ Here are 17 examples of patterns to pay attention to in your market research - don’t get overwhelmed - just pick a few that are relevant to you and get started!⁠ ⁠ Demographics (age, gender, income, education level, etc.)⁠ Psychographics (values, beliefs, attitudes, lifestyle, personality, etc.)⁠ Geographic location (urban, suburban, rural, region, country, etc.)⁠ Purchase behavior (frequency, amount, product categories, etc.)⁠ Psychometric testing (personality traits, cognitive abilities, etc.)⁠ Needs and desires (functional, emotional, social, etc.)⁠ Pain points and challenges (frustrations, obstacles, etc.)⁠ Motivations and goals (aspirations, priorities, etc.)⁠ Decision-making processes (influences, criteria, etc.)⁠ Communication preferences (channels, tone, style, etc.)⁠ Brand perceptions (awareness, image, reputation, etc.)⁠ Customer satisfaction (experience, loyalty, advocacy, etc.)⁠ Competitor analysis (strengths, weaknesses, opportunities, threats, etc.)⁠ Industry trends (innovations, disruptions, regulations, etc.)⁠ Economic indicators (market size, growth rate, inflation, etc.)⁠ Technological developments (tools, platforms, devices, etc.)⁠ Social and cultural factors (norms, customs, traditions, etc.)⁠ ⁠ By putting in the work to understand your audience, you'll improve your brand image and connect with customers on a deeper level.⁠ ⁠ #branding #B2B #customerfeedback #marketresearch
We met Steve Street through our friends at Go Live We met Steve Street through our friends at Go Live and together created a new brand and website for Ballintrae. ⁠ ⁠ Like us, they work a lot in financial services, though most of their clients are Investment banks.⁠ ⁠ While we did this site a while ago, and Steve has since moved to other businesses, we’re still proud to show it in our portfolio. ⁠ ⁠ Swipe to see the logo and business cards we did!⁠ ⁠ ⁠ #branding #website #businesscards
We're proud of the work we do for clients especial We're proud of the work we do for clients especially Starlight Barking (@starlightbarking) who have enabled so many stray dogs to find their people. ⁠ ⁠ Our designer Tam is in charge and personally adds new dogs to the Starlight Barking website so potential new doggy parents can see them.⁠ ⁠ Visit this site, and you will see that this website is a cut above most small charity websites. ⁠ ⁠ Here's the link: www.starlightbarking.co.uk⁠ ⁠ And we created this with a LOT of love for the cause and for our client, Wendy Lyotier.⁠ ⁠ Check out the video and you'll see Keren talking about what this project means to us at TLD.⁠ ⁠ ⁠ #dogs #adoptdontshop #starlightbarking⁠ #socialgood #causes #givingback #support #socialimpact #fundraising
Our belief: ⁠ ⁠ "Marketing isn't just for mark Our belief: ⁠ ⁠ "Marketing isn't just for marketing people"⁠ ⁠ 🎉 Do you have a message? Something people around you don't know, but should? Learning the basics of marketing means you can confidently communicate the message.⁠ ⁠ 🚀 If you run a business, then it's the key to getting your message out there, connecting with your target audience, and building brand recognition and loyalty. We're not saying you have to be an expert in all aspects. But learn the basics!⁠ ⁠ ⁠🧑‍🤝‍🧑Are you a part of a business or an organisation? If you love where you work (mostly) then you have a responsibility representing this entity. All the people - from CEO, accounts, IT support, sales, delivering services and advice, or the newest intern should know the basics. Being confident in your understanding of marketing means you can play a more important role in the company's success.⁠ ⁠ Whether you're looking to increase your online presence, boost your sales, or build your brand, Top Left Design can help. ⁠ ⁠ Sidenote: While we at TLD specialise in bespoke designed high end WordPress sites (that are tailor-made to fit your unique needs and goals) we also guide clients through marketing.⁠ ⁠ Get in touch to book a session to learn the most important concepts and the key terminology - no strings attached, and important questions asked!⁠ ⁠ #topleftdesign #bespokewebsitedesign #wordpress #marketingtips #branding #digitalmarketing #onlinemarketing #marketingstrategy #marketingmindset #marketingforall
We bet that you find this useful!⁠ ⁠ Let's tal We bet that you find this useful!⁠ ⁠ Let's talk about making bets. We're a bit risk-averse at TLD.⁠ ⁠ We're careful, we're cautious. ⁠ ⁠ We never launch a website on a Friday!⁠ ⁠ We have 3 of the team reviewing our newsletters before we send it out, plus Keren's mom and aunt!⁠ ⁠ But in times of despair, it can be tempting to slightly panic, throw everything at the wall, and hope something sticks. ⁠ ⁠ But as James Clear, the inspiration for this post, says, ⁠ ⁠ "When nothing is working, explore and make a lot of small bets."⁠ ⁠ This approach might seem counterintuitive, but it's actually a smart way to approach your business strategy. ⁠ ⁠ By making small bets and testing different approaches, you can identify what works and what doesn't without risking everything on one big idea.⁠ ⁠ Once you've identified what's working, it's time to double down on those successful strategies. This means investing more time, energy, and resources into the approaches that are yielding results.⁠ ⁠ Small bets = low risk.⁠ ⁠ Double down on what works!⁠ ⁠ So simple! ⁠ ⁠ James Clear notes, "When that stops working, explore and make a lot of small bets again." ⁠ ⁠ This means that even if you've found a winning strategy, you should always be open to new ideas and experimentation.⁠ ⁠ #test #trial #iterate #smallbets #makeabet #trynewthings #risk #reward #marketing #strategy #help #smallbusiness #trialanderror #lowrisk #results #success #growth #websitedesign⁠
Ever feel small and insignificant?⁠ ⁠ Here's a Ever feel small and insignificant?⁠ ⁠ Here's a solution! Sit in a tiny room!⁠ ⁠ At NuBoyana Film Studios, in Sofia, where Keren lives sometimes, they built a mini room set to give an Alice in Wonderland experience.⁠ ⁠ This is for a reality show being created at the studio called "Runway Reels" where the winner gets a part in a real movie!⁠ ⁠ ⁠ ⁠ #studio #sofia #bulgaria #filmproduction #setlife #models #reality #perspective #large #small #big #size #significance
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