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(Keren Lerner explains)

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Everyone talks about generating leads.⁠ ⁠ But what

Everyone talks about generating leads.⁠
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But what actually is a lead?⁠
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We pulled together what four top voices in sales and marketing say - choosing Russell Brunson, Marie Forleo, Daniel Priestley, and Grant Cardone. ⁠
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Then added our own definition at Top Left Design. Very revealing! ⁠
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For us, a lead isn't just someone who clicked a button. It's someone who's taken a specific, intentional step toward us.⁠
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This breaks it all down!⁠
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If you want to take stock of how you're actually generating and qualifying leads, email our team (team@topleftdesign.com) and we’ll assess your marketing stack together!⁠
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Groundbreaking research deserves a digital home th

Groundbreaking research deserves a digital home that commands respect. 🧠⁠
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For high-level experts like Dr. Joseph Jebelli, a website isn't just a CV. It is a platform that must balance deep academic authority with public accessibility.⁠
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If your site feels "academic-only", you lose the public. If it feels "too simple", you lose your peers.⁠
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We designed a bespoke digital presence that reveals Joseph's Unique Greatness as a neuroscientist and author.⁠
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The goal was to make complex science feel as stylish and dynamic as it is important.⁠
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The shift we achieved:⁠
➔ Elegant design that reflects the sophistication of his work⁠
➔ Clear storytelling that guides the visitor through his research⁠
➔ A platform that amplifies his impact, not just his bio⁠
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Your website should be the definitive proof of your expertise.⁠
Does yours sound like you, or does it sound like a template?⁠
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Discover the full project here 👉 https://bit.ly/4bHOvXL⁠
⁠
#webdesign #neuroscience #topleftdesign #bespokeweb #expertpositioning⁠

Keren and Rosemary went to meet our lovely client

Keren and Rosemary went to meet our lovely client Abby from Willa Phonenix at Fischers in Marylebone and took a few snaps with Abby after long deep chats!

I highly recommend the Kaisershmarn which is an Austrian shredded pancake dish Keren first tried on ski trips!

Keren’s friend Rosemary is featured too here as she has been representing Willa Phoenix at the Berlin Film Festival and confirms how comfortable the shoes are which is unusual as they are also very beautiful and elegant high heels!

More about Willa Phoenix - vegan luxury shoes and accessories - check out @willa.phoenix

#kaiserschmarrn #luxury #vegan #clientlove

Most IT support websites feel cold, robotic, and i

Most IT support websites feel cold, robotic, and identical. 🤖⁠
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The problem isn't the industry. It's that most IT firms think competence means removing personality entirely.⁠
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For XC360, "approachable expertise" isn't a tagline. It's the actual reason clients choose them over bigger, flashier competitors.⁠
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We built a digital presence that reflects that:⁠
➔ A design that's 100% them, not the industry default⁠
➔ Clear positioning that removes the "tech jargon" barrier⁠
➔ A user journey that builds trust before the first phone call⁠
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Your website should work as hard as your team does.⁠
Does yours?⁠
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Check out the project 👉 https://bit.ly/4rP2dyg⁠
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#itmarketing #uxdesign #topleftdesign #websitedesign #b2bweb⁠

Most agencies start with “Send us your brand guide

Your website shouldn’t feel like untangling a vine

Your website shouldn’t feel like untangling a vine. ⁠
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It should be seamless, intuitive, and satisfying. 🍇⁠
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You CAN demand ease. ⁠
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You DESERVE good results.⁠
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A website should be inviting. ⁠
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Something people want to visit and experience. ⁠
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Let’s create one that feels as effortless and rewarding as enjoying the perfect grapes!⁠
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⟶ DM "EASY" for a straightforward website consultation. ⁠
⁠

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