And it was worth it!

Now, a time for us to tell the story behind Blue Dot Consulting: our website for Michael.

We waited years to do this website – and it was worth it!

Our work with Michael began in 2016 where we created some designs which he used on his site. We liked him instantly: straightforward, easy to talk to, clearly good at what he does. And we kept in touch over the years, but his website evolved in a different direction.

Every so often he’d pop back into our world, a small project, some marketing advice and lots of discussions about blog articles – he’s a prolific writer with a lot of experience and a great sense of humour.

So when Michael finally said he was ready last year for a NEW TLD SITE we were super thrilled, whoohoo! We were super thrilled. Not just because it’s always nice to land a project, but because we knew exactly who he was, what his business needed, and how much better it could look once we got our hands on it.

The result is the new website for Blue Dot Consulting – Michael’s firm of chartered accountants and business advisers, based in Fulham, London.

The brief

Accountancy is a very competitive industry. And Michael has a LOT of experience talking to owner managers. He really understands our world.

So we worked on designs to reflect that his business isn’t generic – but unique.

We wanted the new site to:

• Position Blue Dot as a genuine finance partner for growing businesses, not just a compliance box to tick
• Explain what he offers in plain English, without leaning on jargon
• Help visitors quickly find the support that’s relevant to them
• Show the value of forward planning, not just year end paperwork
• Build trust through real client stories, not just claims
• Make it easy to start a conversation

We wanted Michael’s site to feel like picking up the phone to someone you already trust.

The homepage

The homepage introduces Blue Dot Consulting as a team of chartered accountants and business advisers who exist to make growing businesses feel more in control of their numbers.

We thought about this carefully. The homepage opens with the outcome for Michael’s customers/clients: better information, fewer surprises, more confidence in the decisions ahead.

From there, the site visitors are guided naturally (seamlessly, and in a flowy way!) towards whichever area of support is most relevant to them, whether that’s day to day bookkeeping, tax, reporting, cashflow, or something more intense!

Why trust him?

An about page has one real job: answer the question “why should I trust you?”

For Michael, that meant balancing his experience with the real lived experience of his clients.

Clearer reporting. Better cashflow.

Fewer nasty surprises at year end. Real support – very similar to how we work with clients at Top Left Design.

How an accountant would normally list services

Instead of the usual list of services accountants put, we structured his services page around certain questions.

It’s a good trick which you can try for your own business.

• How is my business really performing?
• Where am I making or losing money?
• Are my records and reporting up to date?
• How do I improve cashflow?
• Am I using my financial systems properly?
• Do I need senior finance support without hiring a full time Finance Director?

Each service then answers one of those questions.

From bookkeeping and management information through to year end accounts and tax, cashflow and profitability, and part time Finance Director support.

Yes he offers training too

Michael also offers training, another similarity to us at TLD with our “Teach and Learn” value.

We created a page that outlines all he offers here, and helps business owners and teams get more confident with their numbers and their financial systems.

He also includes practical support with Xero and sensible guidance on using AI properly.

It’s proof that Michael isn’t just doing accounting for people – he’s helping them understand it too.

Who else likes Michael?

In this site, we made the Testimonials page part of the main navigation. He has so many, it made sense to highlight this. We want to show how OTHER PEOPLE LIKE YOU have trusted Michael and have been glad they did!

The testimonials page lets Michael’s clients say that in their own words – the hands on approach, the way he explains things clearly, how responsive he is. It’s proof, not just promises.

Insights, wisdom, what Michael called “the coal face”

Michael has been blogging consistently over the years. As part of this project, we migrated all his previous articles into the new site.

And instead of just any old blog, we designed and built an insights hub – searchable, organised by topic so it’s really useful. Bookkeeping, cashflow, Xero, AI in finance and real business points of view. It gives existing clients somewhere to find good advice, and gives prospective clients a reason to trust him.

And what’s it all about?

A line from Monty Python’s “The Meaning of Life” if anyone of you has seen it! Well, in this story, I must reiterate that a good accountant like Michael who runs an excellent firm like Blue Dot Consulting and has worked with our excellent agency so many years, well, he truly deserves a website that actually reflects the quality of his work.

We are really proud that we’ve brought this into reality!

If you’re comparing accountants in London and want someone who explains things properly, plans ahead with you, and treats your business like it matters, take a look at Blue Dot Consulting.